While SEO continues to travel through its own leaps of success, Google introduces new guidelines to ensure website rankings stay true to its nature. Therefore, what does the launch of Penguin 2.0 means to B2B marketers; it means that Google has managed to set you back on work on search engine optimization task. The objective of Penguin 2.0 lies in tracking ‘spammy’ links and also linking the concepts of websites. The update then move to filter black hat techniques, but with continued support of many internet marketers within SEO community, we were able to find what the “bad links” basically were. For every problem, there is a panacea and with an attempt to provide collated information about Penguin 2.0 effects and how small companies can leverage it with local SEO strategies, Thomson Data makes an attempt to educate and empower its readers through the following brief. It’s already past 4 months that Penguin 2.0 update has arrived and the crucial testing period of B2B marketers started. Penguin 2.0 is a much “deeper” algorithmic update focused on flushing out sites that were benefited from link spams while promising to positively impact as against the predecessor launched in 2012. While that update kept the unnatural links in check, Penguin 2.0 especially focused on backlink patterns, anchor text uses and manipulative link building tactics which can misguide end users. Optimism surrounding Penguin 2.0 for Local Businesses Trevin Shirey was first notice the dramatic change bought about in by Google while treating local results. For broader search queries like “shoes” Google seems to be integrating a large numbers of localized results into organic searches for such queries. Small regional businesses could gain from an update like this as it increases their exposure for international queries. Sounds exciting, let us discuss some local SEO strategies for dealing with post Penguin 2.0 trauma: 1. Analyzing Local Citations Original Penguin hinted and post Penguin 2.0 it is clear that citations will play a key role in local search rankings. That means more your NAP mention of your Business’s Name, Address and Phone number in your websites the higher your local search ranking will be. Make sure your citations are clearly mentioned on the sites like Yellow Pages, MapQuest and City Search. 2. Guest Blogging After focusing on local NAP citations, branding comes in picture. For that, you need to create and distribute relevant content (using NAP) on high quality trusted website with natural backlinks to your site and what better way to do that than guest blogging – a powerful and beneficial link building technique. If webmaster allows, add your Name, Address and Phone number (NAP) in the post, popularly known as unstructured citation its quality/authority is an influential off site local search ranking factor.

2. About the author:
John Duff is a published author and senior marketing
manager for Thomson Data, a data management company
that has helped sell thousands of software products on a
global scale. With over 11 years of experience in online
marketing techniques, John has authored articles for several
leading business journals, worldwide.

3. Summary
While SEO continues to travel through its own leaps of success,
Google introduces new guidelines to ensure website rankings stay
true to its nature. Therefore, what does the launch of Penguin 2.0
means to B2B marketers; it means that Google has managed to set
you back on work on search engine optimization task. The objective
of Penguin 2.0 lies in tracking ‘spammy’ links and also linking the
concepts of websites. The update then move to filter black hat
techniques, but with continued support of many internet marketers
within SEO community, we were able to find what the “bad links”
basically were.

4. Summary…
For every problem, there is a panacea and with an attempt to provide
collated information about Penguin 2.0 effects and how small
companies can leverage it with local SEO strategies, Thomson Data
makes an attempt to educate and empower its readers through the
following brief.

5. Summary…
It’s already past 4 months that Penguin 2.0 update has arrived and
the crucial testing period of B2B marketers started. Penguin 2.0 is a
much “deeper” algorithmic update focused on flushing out sites that
were benefited from link spams while promising to positively impact
as against the predecessor launched in 2012. While that update kept
the unnatural links in check, Penguin 2.0 especially focused on
backlink patterns, anchor text uses and manipulative link building
tactics which can misguide end users.

6. Optimism surrounding Penguin 2.0 for
Local Businesses
Trevin Shirey was first notice the dramatic change
bought about in by Google while treating local
results. For broader search queries like “shoes”
Google seems to be integrating a large numbers
of localized results into organic searches for such
queries. Small regional businesses could gain from
an update like this as it increases their exposure
for international queries.

7. Sounds exciting, let us discuss some local SEO strategies for dealing with post
Penguin 2.0 trauma:
Original Penguin hinted and post Penguin 2.0 it is clear that
citations will play a key role in local search rankings. That
means more your NAP mention of your Business’s Name,
Address and Phone number in your websites the higher
your local search ranking will be.
1. Analyzing Local Citations
Make sure your citations are clearly
mentioned on the sites like Yellow Pages,
MapQuest and City Search.

8. Sounds exciting, let us discuss some local SEO strategies for dealing with post
Penguin 2.0 trauma:
After focusing on local NAP citations, branding comes
in picture. For that, you need to create and distribute
relevant content (using NAP) on high quality trusted
website with natural backlinks to your site and what
better way to do that than guest blogging – a powerful
and beneficial link building technique.
2. Guest Blogging
If webmaster allows, add your Name, Address and Phone number
(NAP) in the post, popularly known as unstructured citation its
quality/authority is an influential off site local search ranking factor.

9. Sounds exciting, let us discuss some local SEO strategies for dealing with post
Penguin 2.0 trauma:
Business with multiple locations, Google Penguin 2.0 makes it
necessary to create location specific pages. With Penguin update that
aims to make local search results more centralized its important
include maximum relevant information about store and services
offered in the local area.
3. Create a page for each Location

10. Sounds exciting, let us discuss some local SEO strategies for dealing with post
Penguin 2.0 trauma:
Google’s prioritized social signals like online customer reviews to
confirm business’s relevance and position has been met seriously as
organic search engine position becomes more natural; request
customers to write Google+ reviews by shooting personalized emails.
4. Google+ Local Review

11. Sounds exciting, let us discuss some local SEO strategies for dealing with post
Penguin 2.0 trauma:
Another great idea would be to add rich snippets for
improving the presentation and visibility of your web
pages in search results. Easy way of doing this is to add
structured markup to you review data to familiarize
search engines with the nature of content and helping
them to correlate it with your business.
5. Use hReview Rich Snippets Markup

12. Sounds exciting, let us discuss some local SEO strategies for dealing with post
Penguin 2.0 trauma:
Google+ local listings offer small businesses an opportunity to claim a
prime visibility location for local SERPs. The Google+ local listings
displayed in the search results have dramatically increased and local
businesses cannot ignore that.
6. Optimize Your Google+ Local Page

13. Sounds exciting, let us discuss some local SEO strategies for dealing with post
Penguin 2.0 trauma:
Matt Cutts recently added a video that displays how
rel=”author” structured data plays a major role for
Google to identify the credibility of the individual
posting the piece of content, differentiating a
spammer from an author with a lot of authority and
credibility. More better include a picture of the
author to boost CTR and traffic.
7. Gain Google Authorship

14. Sounds exciting, let us discuss some local SEO strategies for dealing with post
Penguin 2.0 trauma:
Unscrupulous rise of local searches on mobile
devices makes it impossible for small businesses
to optimize their website for mobile as most
viewers who undertake these searches end up
viewing the local businesses website. Studies
reflect that 40% of the customer shifts to your
competitors therefore make sure that you have
mobile version of the website.
8. Local is Mobile

15. Sounds exciting, let us discuss some local SEO strategies for dealing with post
Penguin 2.0 trauma:
There are countless mediums available for promoting
content such as search engines, mobile and social media.
However it is advisable to first research the target
audience and then provide them with relevant content.
Customized content marketing can be used by local
businesses to optimize their sites for local searchers.
9. Local Content Marketing

16. Sounds exciting, let us discuss some local SEO strategies for dealing with post
Penguin 2.0 trauma:
Among all suggested mediums Press Releases are
the most effective way of getting high ranks in
local news searches by creating local buzz and
creating awareness. Also include NAP for
eventually receiving backlinks and citations by
mentioning geo specific keywords in the title.
10. Local PR

17. Sounds exciting, let us discuss some local SEO strategies for dealing with post
Penguin 2.0 trauma:
Its really surprising to know that videos are
still underestimated as part of local business
strategy. Videos can give you that golden
chance to interact with your customers and
allow them to know your business better and
be comfortable with you.
11. Local Video Marketing

18. Sounds exciting, let us discuss some local SEO strategies for dealing with post
Penguin 2.0 trauma:
You need to create a YouTube channel for your
business to start uploading videos, before that make
sure you have optimized videos for providing local
value. This would require to add appropriate title to
the video for targeted keywords, adding Citation
details (NAP) and a link back to your landing pages in
video description without fail.
12. YouTube

19. Sounds exciting, let us discuss some local SEO strategies for dealing with post
Penguin 2.0 trauma:
YouTube is great but it may pose you in competition with
yourself. However self hosted videos on your website will
give you the opportunity to use rich-snippets for video
and your video will get a preview in SERPs that link to your
website.
13. Self Hosted Videos

20. Here is how you can show your video preview in search engines.
1. You can host video on your own server
2. Integrate video into your landing page
3. Mark up correctly with rich snippets
4. Use HTML5 supported video player
5. Submit a video sitemap in Google webmasters tools

21. Sounds exciting, let us discuss some local SEO strategies for dealing with post
Penguin 2.0 trauma:
You can use guest blogs to outperform your competitors.
While Google pays more attention to websites that
produce, fresh and unique content regularly. Search
engine spiders consider blogs as their FOOD. So utilize
them efficiently by promoting new, fresh and relevant
content.
14. Blog for Business

22. Sounds exciting, let us discuss some local SEO strategies for dealing with post
Penguin 2.0 trauma:
It is obvious that social signals play a vital
role in influencing the ranks of local search
queries, therefore to achieve this would
require your contribution from media sites
like Google+, Facebook, Twitter, LinkedIn,
YouTube, Foursquare and Pinterest.
15. Social Media

23. Sounds exciting, let us discuss some local SEO strategies for dealing with post
Penguin 2.0 trauma:
Create backlink reports using multiple tools like ahrefs,
Majestic and Google’s Webmaster Tools on regular basis.
You can also give status update to make sure you are not
removing any good links or leveraging out any bad ones.
You can also us Disavow Tool to disavow any links that
havenot been removed.
16. Cleaning Up your Link profile

24. Webmasters have been watching for Penguin 2.0 to hit the Google search
results since Google's Distinguished Engineer Matt Cutts first announced
that there would be the next generation of Penguin in March.
With every new update Google gives us a chance to learn, try and experience
new things, and as dismay as it sounds to be there seems to be enough
chance to overcome initial hurdles to develop and execute a plan competent
enough. Thomson Data believes on the same principle and thus imparting the
same knowledge to its users.

25. At Thomson Data, we know it is not always presenting the best of list to your
clients. More importantly, it’s about reaching the right clients, at the right time
with the right message. In addition, we make sure that the campaigns are able
to draw the maximum of ROI with every dollar invested.
For all those who excited enough to wait, here’s what we do:
Specializing in delivering sales leads, email/data appending, application development
and online marketing solutions, Thomson Data is committed to provide cost effective
data services that can help companies expand to reach new prospects and enhance
communication with existing customers.
Providing list database service that includes fast delivery, simple management, and
responsive, knowledgeable customer support we make sure that your every deal or
campaign is reached to the pinnacle of enablement, cost effectively.

26. If you have any further query or doubt about what we are basically into
and how we have build a competent mechanism to deliver happy,
satisfied customers contact us today at info@thomsondata.com
Thomson Data LLC
8765, Stockard Drive, Unit 101
Frisco, Texas 75034
USA
Phone : 800-385-8221
Email : sales@thomsondata.com
Website: www.thomsondata.com