There is a major "Shift Change" happening today. Fundamental shifts are happening in Leadership, Learning, Technology, Generation, and the Workplace in general. Tom will focus on how these shifts are all converging on the shape of the workplace itself. Today’s Digital Firm is staffed much differently than the old “brick and mortar” accounting practices of the past in many ways. This session will focus on how to staff up the digital firm of today and how to properly motivate them to be highly successful in this new environment.

1. Staffing Strategies for
Today’s Digital CPA Firm
DIGITALCPA Conference
November 22, 2013
Tom Hood, CPA, CITP, CGMA
Bill Sheridan, CAE
Business Learning Institute & Maryland Association of CPAs

2. Tom Hood, CPA, CITP, CGMA
If there is a conversation about the future
of the profession, you're bound to hear
Hood's name mentioned as one of the
people leading the way.
– Accounting Today
CEO
Maryland Association of
CPAs (MACPA)
www.macpa.org
Business Learning Institute
(BLI) www.blionline.org
Named the Second Most Influential in Accounting
by Accounting Today Magazine 2013
Top 150 Influencer by Linked-In
Top 25 Influencers in Learning & HR by HR
Examiner
Top 25 Public Accounting Thought Leaders by
CPA Practice Adviser
Working on Learning Management with
AICPA/CPA2Biz, Cloud Curriculum, Performance
Management /XBRL, Leadership & Generations
http://www.linkedin.com/in/tomhood/

3. Bill Sheridan, CAE
Named the Second Most Influential in Accounting
in the World by SavvySME Magazine in 2012
Author of book, Look, Lead, Love & Learn
Lead blogger of www.cpasuccess.com Top 10
blogs in Accounting
Chief Communication Officer
Maryland Association of CPAs
(MACPA) www.macpa.org
Business Learning Institute (BLI)
www.blionline.org

4. Download today’s slides at …
www.SlideShare.net/thoodcpa

5. Join the conversation
http://macpa.cnf.io
Respond to a Poll
Ask a Question

6. Insights to Action
“One without the other is either useless or destructive”

7. Changed, Now It’s Your
Turn
- Mike Walsh

8. HOW TO PROFIT FROM
INNOVATION: Building
the Agile Learning
Organization

9. The Paradox
The faster things
change, the farther
you have to look
ahead.

10. The Shift Change

11. The Shift Change

12. The Shift Change
1.
2.
3.
4.
5.
Leadership
Learning
Technology
Generations
Workplace

13. If Content is King,
Context is the
Kingdom!
- Will
Avegerakis - AICPA

14. Where did I get this
stuff?

15. The research…

16. The fieldwork…

20. Work is not a place you
go,
it is what you do.

22. Attitude
Mastery
Purpose

24. 5 virtual-work essentials
1.
2.
3.
4.
5.
The right technology
The right mobile solutions
The right apps
In-office tech support
In-office moral support

25. 5 virtual-work landmines
1.
2.
3.
4.
5.
Keeping an in-office mindset
Juggling work and home
Watching your appearance and surroundings
Boundaries
Remembering to unplug

28. Jody Padar
Essentials
1.
2.
3.
4.
5.
All cloud, all the time.
Technology
Mobility
An open mind
Coffee!
Jason Blumer
Jennifer Katrulya
Managing virtually
1.
2.
3.
4.
Don’t manage. Lead.
Hire the right people.
Communication.
Integration – Outlook, contacts, email, calendars
5. Updates / connections

29. Tom Hood, CPA.CITP
CEO
Maryland Association of CPAs
Business Learning Institute
(443) 632-2301
E-mail tom@macpa.org
Web http://www.macpa.org
Web http://www.blionline.org
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