A recent study by Oxford put the accounting and auditing profession at a 94% disruption by technology. In addition the profession is facing the massive “shift change” as a new generation begins to take the reigns from the retiring baby boomers. Major shifts in leadership, learning, technology, generations, and the workplace are underway. Except this time it is different. This time the incoming shift will require a new set of skills and tools to continue the work of the prior shift. The cause of the shift change is the rapidly changing and complex hyper-competitive environment which has become the new normal. The key to managing this shift change is a very simple, but very big idea – develop your talent and Keep your L>C. Tom Hood shares his perspective on how the profession is responding and what you should be thinking about to position yourself for these changes ahead. As the second most influential person in the CPA Profession, Tom was involved in creating a vision for CPAs into the year 2025. That vision talks about how accounting professionals can move up the value chain and the skills you will need to grow and avoid disruption. Tom will share the latest research and real world experience with his work at the Business Learning Institute. Participants will learn about the latest trends and techniques to navigate this “shift change” as leaders of organizations and as individuals.

1. WTF?
WHAT’S THE FUTURE of Accounting?

2. Tom Hood, CPA, CITP, CGMA
If there is a conversation about the future
of the profession, you're bound to hear
Hood's name mentioned as one of the
people leading the way.
– Accounting Today
! Named the Second Most Influential in Accounting
by Accounting Today Magazine 2013
! Top 150 Influencer by Linked-In
! Top 25 Influencers in Learning & HR by HR
Examiner
! Top 25 Public Accounting Thought Leaders by
CPA Practice Adviser
! Working on Learning Management with AICPA/
CPA2Biz, Cloud Curriculum, Performance
Management /XBRL, Leadership & Generations
CEO
Maryland Association of CPAs
(MACPA) www.macpa.org
Business Learning Institute
(BLI) www.blionline.org
http://www.linkedin.com/in/tomhood/

3. Download today’s slides at …
www.SlideShare.net/thoodcpa

4. MACPA.CNF.IO
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6. THE FUTURE OF JOBS

7. We
are
in
a
race…!

8. It’s really a math problem…!
2006!

9. The Shift Change
1. Leadership!
2. Learning!
3. Technology!
4. Generations!
5. Workplace!

12. The challenge &
opportunity is to make the
shift from the first curve to
the second curve at the
right time and with the
right strategy

13. Leadership
(Next Gen)

14. The New Leadership Model

15. Tomorrow’s CPAs are:
• Proactive
• Flexible
• Collaborative
• Trustworthy
• Future-focused
• Balanced
• Technological

16. Learning

19. Technology

21. Cambrian “Big Bang” Explosion

22. Generations

23. The Danger Zone

24. What is the #1 issue facing
Global Companies Today?

25. What’s
Keeping
young
CPAs
up
at
night?
1. Not
enough
2me
2. Being
reac2ve
vs.
proac2ve
3. Talent
development
4. Keeping
up
5. Growth
(and
opportunity)
6. Doing
more
with
less
7. Informa2on
overload
http://cpa.tc/54s

26. 11 things young professionals
want you to know
1. More
collabora2on.
2. More
transparency.
3. Encourage
ini2a2ve.
4. Focus
on
strengths.
5. Expect
the
unexpected.
6. Take
2me
to
save
2me.
7. Look
beyond
the
billable
hour.
8. Engage
your
team
in
your
vision.
9. Be
realis2c.
10. Train
your
staff
and
expect
accountability.
11. Take
a
financial
risk
on
leadership.

27. Workplace

28. Work is not a place, it is what you do.
And… What you do while working
is fundamentally different.

30. WTF?
WHAT’S THE FUTURE?

31. 30
1,000
75,000

34. CPAs are trusted advisors who, combining insight
with integrity deliver value by:
T
Communica7ng
the
total
picture
with
clarity
and
objec2vity
Transla7ng
complex
informa2on
into
cri2cal
knowledge
An7cipa7ng
and
crea2ng
opportuni2es
Turning
insights
into
ac7on
to
transform
vision
into
reality

35. CGMA Competency Framework

36. theBounce

37. CGMA Follows the Bounce!

38. Disruption Innovation
Threat Opportunity

39. What would Rita Say?
“How
would
you
think
differently
about
your
strategy
if
you
knew
your
advantage
might
not
last?”
Rita McGrath, Columbia Business School!
Author – End of Competitive Advantage!

40. Disruption and RONI
The gap is widening, faster!
We think
this is trade-off
Source: Clayton Christensen, “Innovation Killers”

41. In the long history of
humankind (and animal kind,
too) those who learned to
collaborate and improvise
most effectively have
prevailed – Charles Darwin

42. So What Does the Shift Change
Really Mean?
Source: Deloitte Institutional innovation: Creating smarter organizations to scale learning

43. CO-P

44. Five Ways to Thrive in the Shift Change
1. Power of Vision, Purpose Alignment
2. People - Strengths Positivity (ROP)
3. Collaboration Engagement
4. Learning Development – LC
5. Technology (RONI)

46. T
“In
a
period
of
rapid
change
and
increasing
complexity,
the
winners
are
going
to
be
the
people
who
can
LEARN
faster
than
the
rate
of
CHANGE
and
faster
than
their
COMPETITION.”
-­‐
Tom
Hood,
CPA.CITP.CGMA
7/24/14

47. Tom
Hood,
CPA.CITP
CEO
Maryland
Associa7on
of
CPAs
Business
Learning
Ins7tute
(443)
632-­‐2301
E-­‐mail
tom@macpa.org
Web
hTp://www.macpa.org
hTp://www.blionline.org
Blog
hTp://www.cpasuccess.com