This document summarizes the evolution of markets from small, disconnected groups to today's global, internet-connected world. Initially, people lived in small groups and word-of-mouth was the main way information spread locally. The development of television, newspapers, and national brands allowed information and mass marketing to reach larger populations. However, consumers still distrusted large companies' marketing claims. Today, the internet connects consumers worldwide, allowing word-of-mouth to spread rapidly. Small companies can now reach global audiences, while unsatisfied consumers can quickly disparage large brands online. Marketing must adapt to stay relevant in this new environment.

1. 2015 A.D.
Google Age

2. Fast-forward
Two monkeys gave birth to the first ever man who after some
time learnt to settle down at one place with other men and
women around thereby creating a market for goods and services

3. Initially people use to live in
small-small groups spread
across the world

4. Each group was a market in itself, disconnected
from the rest, it had its own set of small
marketers

5. The only source of information were the chit chats they use to
share and the only way anyone would hear about a product was
from their friends and family

6. Marketer
These chit chats were natural and organic conversations,
marketers had no means of encouraging or influencing it

7. Word-of-mouth was the most credible and influencing source of
information
You must This is good
check out the stuff, I must
new stuff at buy this!
shop no. 11
Shop
11

8. But
word-of-mouth wouldn’t spread far and wide

9. Marketers that were
popular and were
doing well in one
market

10. Were not known to
anyone in another

11. As a result, no marketer could become big enough to
benefit from economies of scale and the market
wasn’t truly competitive

12. and then

13. Things Changed

14. People started staying in bigger groups closer to each other

15. Television and newspaper came

16. National and global marketers
emerged and mass marketing
was born as the same
marketers could now talk to
consumers from different
groups

17. Markets became truly competitive and a lot of effort had to be put in on
marketing to create a differentiated brand
“organic, fat free,
low calorie, high
protein, bigger,
tastier eggs!”
“eggs” “eggs”

18. As a result, big-global players emerged and enjoyed a monopolistic like
market as they had enough money to spend on marketing keeping
small and new players under their feet

19. The picture shown by these marketers was not regarded credible by
consumers because of their false promises
Sir! Our latest
mirror helps you
loose weight What the
instantly! hell!

20. and then

21. Things Changed

22. With advent of internet, each person was connected to and was talking
with many others

23. Consumer opinions for and against brands were spreading faster and
wider than ever as people could talk with the entire world on the internet
thereby influencing each other’s purchase decisions
This sucks!
Don’t buy
this.
This is
awesome!
Buy this.

24. Now
word-of-mouth was spreading far and wide

25. Multibillion dollar marketers, if not liked, were thrown down by
consumers overnight. Good marketers were getting over
night popularity without spending any marketing money.

26. For the first time smaller-mouse-sized marketers became
big enough to make the otherwise bigger ones dance to
their tunes

27. Marketing and business
was changing forever
and some marketers
were fast at reaching
new heights

28. Others found their way
out of market!