13. Articles must be informative, not a sales
pitch, by an author with expertise and
credibility, and written with the publication’s
readership in mind.
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14. Focus your article on a
news development or
trend that affects people
in your market.
15. Describe the news, say why it matters,
give your informed opinion on the future,
and make your recommendations to avoid
a problem or gain a benefit.
16. thought leadership resourcesT h o u g h t l e a d e r s h i p r e s o u r c e s . c o m
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