Turn Your Passion Into a Business with Forewards
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Referral marketing is the oldest trick in the book. Learn how to tap into the huge opportunity for growth through word of mouth online with Forewards referral marketing software.
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Turn Your Passion Into a Business with Forewards
- 1. HELPING TURN PASSIONS INTO BUSINESS Forewards September 2014
- 2. RE-IMAGINATION OF RETAIL Brick and mortar has been disrupted by online retailers who offer better price and selection $1.2B online sales on Black Friday 2013, First decline in sales since 2009 in B&M - Comscore 2014-‐09-‐04 Yesterday Today toocoomedia.com 2
- 3. RE-IMAGINATION OF ONLINE RETAIL Just as the department store became the boutique, the same is happening online Simple shopping carts such as Shopify are driving explosive growth in the mid market 2014-‐09-‐04 Today Tomorrow toocoomedia.com 3
- 4. The barriers to entry of e-commerce have been removed. 2014-‐09-‐04 toocoomedia.com 4 BUT…
- 5. THE HARDEST PART OF ECOMMERCE 2014-‐09-‐04 Getting New Customers - Acquisition Keeping Existing Ones - Churn toocoomedia.com 5
- 6. REFERRALS – THE OLDEST TRICK IN THE BOOK 65% of new business comes from referrals New York Times People are 4X more likely to buy when referred by a friend Nielsen The LifeTime Value of a referral customer is 16% higher Wharton 83% of consumers are willing to refer—yet only 29% actually do Texas Tech 2014-‐09-‐04 toocoomedia.com 6
- 7. FOREWARDS Crowd-source your marketing turn customers into advocates 2014-‐09-‐04 Customers can Share their experience with friends Increase positive online Word-of-Mouth toocoomedia.com 7 Reward advocates
- 8. REFERRALS – MORE POWERFUL THAN EVER 2014-‐09-‐04 toocoomedia.com 8 2004 “1 to 6” in weeks 2014 “1 to 1000” in seconds
- 9. A HUGE MARKET OPPORTUNITY E-commerce expected to double in % share of all retail in the next 10 years Explosion in mid market boutique retailers Shopify was the #3 online destination on Cyber Monday 2013 behind Amazon, and eBay 2014-‐09-‐04 10% Of All Commerce Will be Online by 2015 $148 Million $260+ Billion E-commerce sales Cyber Monday Sales From Social Media In the US toocoomedia.com 9
- 10. DIFFERENTIATORS • Easiest to setup and use app in the market “I just completed setup of an initial test campaign and the walkthrough is incredibly simple, and one of the most user-friendly Shopify apps I’ve encountered” – Reddit User • Integrated a/b testing – Performance improvement over time – Extend the longevity of your campiagn • No blank page – Campaign auto-generated from customer profile 2014-‐09-‐04 toocoomedia.com 10
- 11. TECHNICAL STUFF 2014-‐09-‐04 Consumer Behaviour E-‐Store Profile • Custom Data A / B Testing Engine toocoomedia.com 11 Email Server Consumer / Target Profiling Dynamic Campaign Building Campaign Broadcast Intrinsic MoGvator • Persona based value proposiGon Extrinsic MoGvator • Coupons • Geography • Catalogue size • Market VerGcal Coupon / Rewards Engine Dynamic Message Authoring Other social Facebook App networks Data Inputs
- 13. THANK YOU h t t p : / / f o r e w a r d s a p p . c o m /