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A Better Way to SellJune 17, 2013

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A Better Way to SellRetail is Not Designed for SellingAverage Sales Conversion Rates• Specialty Retail 10%• Department Store 12%• Online Store 2%* DeloitteTraditional retail is focused on stockingproducts not selling them

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A Better Way to SellOnline is the Ideal Channel for SellingOnline Sales are 95% Based on ImpulseBased on 3 emotions, FEAR, GREED andNOVELTY• Examples:• Weight loss• Anti-spam and firewall• Electronic cigarettesVSProducts and services must be aligned with properdemographics. Find the right audience at the righttime (buying mode)Women31 to 65Weight LossMen31 to 49Performance50+Chronic Pain

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A Better Way to SellMoving Product Not Stocking InventoryToocoo Sales Conversion Rates• Beauty 20%• Nutrition 18%Our only focus is selling product direct toconsumer quickly and cost effectively

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A Better Way to SellWhat We’ve Done024 Pain Management System• 4,500 Net New Orders per Month• $200+ average Customer Lifetime Value

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A Better Way to SellThe Many Middlemen of Selling OnlineConsumerWebsite--TrafficSourceAd Network--AggregatorAffiliateAffiliateNetworkAdvertiser

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A Better Way to SellTurning Browsers to Buyers : Affiliate Sales ModelConsumerWebsite--TrafficSourceAd Network--AggregatorAffiliateAffiliateNetworkAdvertiserStill many links in the chain

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A Better Way to SellEliminate the ComplexityConsumerWebsite--TrafficSourceAd Network--AggregatorAffiliateAffiliateNetworkAdvertiserOwn the process from end-to-end

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A Better Way to SellHow it Works: From Click to Sale in Less Than 5 Minutes…

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“We match the right product with theright customer, at the right time”Ad placement Product PageOnline PaymentShippingReceive ProductA Better Way to SellTurning Browsers to Buyers : Toocoo Sales Platform

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A Better Way to SellWhat We’ve DoneTruvisage Anti-Aging Skin• 27,000 Net New Orders per Month• $69 average Order Size

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A Better Way to SellJune 17, 2013