The document describes a workshop called "Drama, Baby!" that teaches essential storytelling and content development skills. The workshop covers three topics - empathy, drama, and experience - and shows how they can be applied to develop relevant content and keep audiences engaged. Participants will learn dramatic techniques, develop story ideas hands-on, and discuss how storytelling enhances business. The workshop is offered in various time lengths from 45 minutes to a full day.

1. Drama, Baby! - Workshop
Storytelling & content development essentials.

2. Take a second and ask yourself:
Do you remember any story from the last 24 hours?

3. Great content pays off...
...because great storytelling creates
an impact:
✓ It binds your audience and turns short-term awareness into
meaningful interest, engagement, excitement, loyalty and trust.
✓ It adds intangible value to your brand, your company, your
products.
✓ It allows to explain complex products and services easily.
✓ It invites people to engage with your company and it‘s topics.
✓ It stimulates people to talk about and with you in the digital
space.
✓ In combination with the right topics and keywords it gets easier
for you to be googled.
✓ A great story makes campaigns more interesting, people stay
longer on your websites and owned media platforms. Your social
media interactions grow.
✓ Finally: every interesting story feeds the relationship towards
your customers. And good relationships sell products.

4. What makes content great?
Great content is not about search-optimized writing. It is about storytelling.
It is about finding the right stories for the right people. Stories that are relevant to the audience
and valuable for your company. Stories that work on different platforms.
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5. You learn:
Our drama workshops provide an introduction into the three
essential topics for efficient storytelling: empathy, drama,
experience. You will develop content ideas hands on with a real
case in mind. During the workshop we show:
Empathy
• why empathy for the audience is the key to develop
relevant content.
• how a simple dramatic technique helps to keep your
content exciting and interesting even in the long term. Experience Drama
• how to think in experiences to span content over several
digital platforms.

6. You do.
Design storylines using Shape storylines into content Be creative in short and
dramatic techniques. formats for several platforms. playful sessions.

7. You can choose:
Drama, Baby! 45 Drama, Baby! 120 Drama, Baby! 480
✓ 45 minutes storytelling input ✓ 120 minutes storytelling input ✓ 1 day storytelling input
✓ Learn about dramatic ✓ Learn three dramatic an creative ✓ Includes Drama, Baby! 120
techniques techniques to develop stories Workshop.
and content.
✓ Learn about transmedia thinking ✓ Shapes storylines into first draft
✓ Develop several new story ideas concepts and action plans.
✓ The perfect start, if you want to hands on during the workshop.
know, how to use storytelling for ✓ Highly personalized on your
your brand or company. ✓ Discuss how storytelling may topics and themes.
enhance your businesses,
brand or marketing. ✓ We choose dramatic techniques
based on your needs.
✓ A great fire starter, if you are
already thinking about ✓ Preparation meeting in advance.
storytelling or content strategy.
✓ Ideal choice, if you want to
✓ A creative kick, if you are develop a whole new
searching for your story or a communication concept.
great campaign.
✓ Works great to shape an idea
FREE that is stuck.

8. The trainers References
Valentin Heyde, M.A.
Story Architect & Co-Founder
Three-Headed Monkeys GmbH
Studied politics and psychology.
He has been a journalist, web-TV
producer, photographer, pr consultant und SMART - EU Society for practical Brand-Knowledge, Munich
communication-strategist.
Christian Riedel, M.A.
Story Architect & Co-Founder
Three-Headed Monkeys GmbH
Studied media science, game studies,
marketing and screenwriting. He has been Good School for
digital knowledge,
an online conceptionist, writer, digital & pr Hamburg
strategist.

9. Three-Headed Monkeys is a
storytelling consultancy from Hamburg.
We use dramatic techniques to create emotional impact in a digital
world. And help our clients to tell stories that turn temporary
awareness into long-term engagement, excitement, loyalty and
trust.
Contact
Valentin Heyde
Valentin Heyde
Story Architect | Managing Partner
Story Architect | Managing Partner
Tel:Tel: +49 170 9096094
+49 170 9096094
Twitter: @valentinheyde
Twitter: @valentinheyde
Christian Riedel
Christian Riedel
Story Architect | Managing Partner
Story Architect | Managing Partner
+49 151 23062619
Tel: +49 151 23062619
@mindcaffeine
Twitter: @mindcaffeine
Three-Headed Monkeys GmbH
c/o betahaus Hamburg
Lerchenstraße 28a
Lerchenstrasse 28a
22767 Hamburg, Germany
Don‘t copy. It makes you look stupid.