Connecting with your customers in the social media space. This presentation was made by Todd wright at Threesides at the Canberra marketing and communication forum in May 2010. Covering topics such as planning for social media, using metrics, budgeting time foir social media - it was 30 minutes of thinking and presenting on Social media for marketing professionals.
3. Vocabulary 2.0
Then (1.0) Now (2.0)
Surf > Subscribe
One way > Two-way (+)
Transactions > Relationships
Contact > Buy
Read > Create
Forward > Share
Outbound > Inbound
4. Aussies are being social
• 4 in 5 Australian online
users have interacted in a
social space in the last year
• 2 in 5 have interacted with
a company in a social space
• Nielsen Social media report 2010
12. Is Social media just creating a
better mouse trap?
Webtrends- http://blogs.webtrends.com/blog/2009/12/10/social-microsites-building-a-better-mouse-party/
29. Future trends (the week after next)
• Mobile device ownership on the rise
• Broadband speeds in Australia improving
• Social media sites maturing
• Digital natives are growing up and getting jobs
and money
• Marketing and comms. professionals are
learning the value of social media
30. Final thought for the day
Advertising is about
showing off, Social
marketing is about
showing up.
31. You want to see this
presentation again right?
• Threesides Blog
www.Threesides.com.au/blog
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