Search Engine Optimisation Tips for Eat, Drink and Travel Bloggers - in particular the good looking bunch at the Eat Drink Blog 2015 conference in Canberra. Presented by Todd Wright at the Nishi Gallery at New Acton in October 2015.

1. Search Engine Optimisation for Bloggers
Presented by Todd Wright
Threesides Marketing for Eat Drink Blog 15 October 2015

2. www.threesides.com.au
http://threesides.com.au/blog/
www.Facebook.com/threesides
www.Twitter.com/threesides
www.slideshare.net/threesides

3. “
”
Threesides works with
businesses to create
results through smart
marketing planning
and implementation.
We help you get more
customers to your
business.
We love what we do.

4. We help these food/destination/hospitality
businesses achieve greatness:
Capital Region Farmers Market
Hellenic Club Canberra
Old Bus Depot Markets
Yass Valley Council - Tourism
Visit Canberra
Young Shire Tourism
Sportsmans Warehouse
The RUC Club Barton / Turner
National Parks NSW
(and more…)

5. My blogging story
SEO Skills
97%
Digital Marketing
99%
100%
Passion
100%
Skills
Nerd
• Started first online ‘blog’ / Journal 1994
• Setup website / Blog on geocities 1997
• Met Blogger in 1999 and dabbled
{insert pause for non blogging era}
• Met wordpress in 2005
• Started Threesides 2007 – first website
was a WP blog
• Occasional contributor / long time reader
• Work with Eat, Drink Travel bloggers for
clients
• Spend lots of time in SEO / SEM land

6. Overview
1. What is SEO
3. How search engines work
8. Keep learning
about SEO
5. Measure and evaluate
2. Why it matters to your blog
4. How to optimise your
site and content
7. Useful tools to help you DIY
6. Things to avoid

7. 1. What is SEO

8. There is no “correct” answer to search – just a
collection of tested, qualified and some times
completely wrong opinions. Let’s listen. Learn and test
these ideas for yourself.
SEO = Search Engine Optimisation
(or)
Search Engine Opinion

9. 2. Why it
matters to you

10. Consider the internet
as a massive ocean

11. 1
1
Ever felt you are
just bobbing about?

12. 1
2
Without visibility in search engines
you may never be found

13. 1
3
….get aboard the right ship with
qualified readers,
heading to your island.

14. 3. How search
engines work
or how Google
works anyway…

16. 1
6
1) Navigational Searches
2) Informational Searches
3) Transactional Searches
Types of Searchers

17. 4. How to
optimise your
site and content

18. 1. Easy to use, navigate and
understand
2. Provide direct, actionable
information relevant to the
search query
3. Professionally designed and
accessible to modern browsers
4. Deliver high quality,
legitimate and credible content
What is an AWESOME site for search?

19. 1. ON PAGE FRESH, KEYWORD
OPTIMISED CONTENT
2.PAGE
STRUCTURE
3. QUALITY
BACKLINKS
4. SITE
STRUCTURE
5. OFF
PAGE

20. 2
0
1. ON PAGE FRESH, KEYWORD
OPTIMISED CONTENT
a) Find your keywords
b) Research competition
c) Interrogate your analytics
f) Acknowledge the long tail
d) Use tools to discover new ones
e) Use them in your content, titles, tags

22. Google keyword tool
https://adwords.google.com/o/KeywordTool

23. http:www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimisation

24. 2
42. PAGE SETUP
a) HTML head tags, meta tags
b) URL – Length, keywords, hyphens
c) Body Tags – Keyword repetitions, proximity
d) Alt Tags – Image descriptions filenames

25. 2
5URL Structure
POOR 
www.seomoz.org/blog?id=123
GOOD 
www.seomoz.org/blog/google-fresh-factor

26. 2
6

27. 2
7
3. LINKS + QUALITY BACKLINKS
a) Internal Links - Click-Depth
b) Outbound links
c) Inbound links with high
Page Rank value

28. 2
8
Make some link love
LINK IDEAS
01
Get your customers /
readers to link you
02 Build a company
blog. Make it
valuable, informative
and entertaining
resource
04Be newsworthy
05 Find directories or
listings of relevant
resources
03 Create content that
inspires viral
sharing and natural
linking www.seomoz.org

30. 3
04. SITE STRUCTURE
a) Indexable / searchable content
b) Menu structure
c) Page structure
f) Content management system
d) Site map = xml site map
e) Robots.txt

31. 3
15. OFF PAGE
a) Directory listings
b) Forums (with rel=dofollow)
c) Social media
d) Media articles

32. 5. Measure
and Evaluate

33. Track your Rankings
•Direct Navigation: Typed in traffic,
bookmarks email links twithout racking codes
etc.
•Referral Traffic: From links across the web
or in trackable email, promotion and branding
campaign links
•Search Traffic: Queries that sent traffic from
any majoy or minor web search engine

34. 6. Things to
avoid

35. 3
5
What you need to avoid
01“Overdoing”
SEO
02Keyword
stuffing
03 Trying to cheat the
engines
04
Offshore
‘cheap’ SEO
services
.
05Set and forget
06 Too much research
and not enough
action

36. 7. Useful tools

37. http://searchengineland.com/download/seotable/SearchEngineLand-
Periodic-Table-of-SEO.pdf

38. 3
8What’s in our SEO tool kit
Google Search
Engine
2.
Google Keyword
Tool
3.
Google
Analytics
4.
Google
Webmaster Tools
5.
SEO MOZ
6.
Moz Bar
1.

39. 8. Keep
Learning

40. 4
0Free Resources
01
02
03
04
http://www.seomoz.org/learn-seo
http://www.seomoz.org/blog/the-
beginners-checklist-for-small-business-
seo
http://searchengineland.com/
http://www.searchenginejournal.com/

41. Stay in Touch
Contact us
Visit us
9/20 Challis Street
DICKSON ACT 2602
CANBERRA, AUSTRALIA
Call us
(02) 6249 1117
0419 417 024
Email / Website / Postal
Todd.Wright@threesides.com.au
www.threesides.com.au
PO Box 1523
DICKSON ACT 2602
www.threesides.com.au
www.Facebook.com/threesides
www.Twitter.com/threesides
www.slideshare.net/threesides
www.pinterest.com/threesidespins