Threesides - Social media usage for government - "What's going on(line)"

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"Social media in government - What's going On(line)" was a presentation that was given to employees during a learning and development session at the Department of innovation, Industry, Science and Research - and Australian government department based in canberra. The presentation was a begginers guide (or cooks tour) to using social media and presented some issues to consider for personal and professional use of social media by government employees. This was the first half of a two part presentation. The second half was presented by Craig Thomler, Head of online communications at the Department of health and expert on social media engagement in Australian Government. read more on Craig's blog at: http://egovau.blogspot.com/

Tecnología

Social Media –
What’s going on(line)?

Department of Innovation, Industry, Science and
Research
August 2010
Todd Wright

A note for newbies

WARNING: Social marketing may be
hazardous to your marketing health and
time (but its pretty inexpensive otherwise).

Social Media – a quick history

• http://www.youtube.com/watch?v=sIFYPQjYhv8

Survey Results
• An internal online survey was conducted within
the Department of Innovation, Industry, Science
and Research into personal use of social media
and attitudes towards social media

• 73 people responded to the survey

• Approximately 90 people attended the session in
person.

Social marketing

People connecting
with people using
technology

Traditional Marketing
Communications
One to Many to some

Social Media
Marketing
One to some to many

Social marketing is not just for the
Americans (or kids)

1. Twitter had 800,000 Australian visitors in June 09,
up from 13,000 in June 08 (607% increase)

2. 3 out of 4 Australians online visited a Socially
enabled site in June 09

3. Facebook led as the most visited (now more than
6 million)

The ‘three sides’ to social marketing

LISTEN

EVALUATE PARTICIPATE

• Build your network - LISTEN
• Engage with your community - PARTICIPATE
• Track and analyse - EVALUATE

LISTEN: How to find the chatter

We all have 2 ears and 1 mouth...

PARTICIPATE: Create the message

• Identify tools – facebook, youtube, twitter,
flickr, trip advisor
• Create a message
• Distribute
• Monitor
• Rinse, lather, repeat.

EVALUATE

• Track your feedback

• Analyse the content

• Respond and React to the outcomes

Setup Google analytics
http://analytics.google.com

The National gallery of Australia had a challenge – to accurately and quickly
communicate the waiting time for entry into masterpieces from Paris Exhibition

The answer was to use twitter as an NGA queue watch. This communicated
realistic entry times and showed people it didn’t take “4 hrs to get in”.

Anyone can blog and become a content publisher. This is creating a shift in
The ownership of the message away from the media and into the public sphere.

Linked In is a professional networking and CV tool. Many businesses are using
this for socially enabled recruiting.

Pathway to purchase

Website

Result

Forums

Want more information
Threesides can assist you in developing a
social media workplace policy, in-house
training or setting up a social media
communication campaign.

Todd Wright
todd.wright@threesides.com.au
www.threesides.com.au

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Threesides - Social media usage for government - "What's going on(line)"

1. Social Media – What’s going on(line)? Department of Innovation, Industry, Science and Research August 2010 Todd Wright

2. A note for newbies WARNING: Social marketing may be hazardous to your marketing health and time (but its pretty inexpensive otherwise).

3. Social Media – a quick history • http://www.youtube.com/watch?v=sIFYPQjYhv8

4. Survey Results • An internal online survey was conducted within the Department of Innovation, Industry, Science and Research into personal use of social media and attitudes towards social media • 73 people responded to the survey • Approximately 90 people attended the session in person.

5. Aust. Avg 36%

6. Understanding social marketing

7. Social marketing People connecting with people using technology

8. Traditional Marketing Communications One to Many to some Social Media Marketing One to some to many

9. Social marketing is not just for the Americans (or kids) 1. Twitter had 800,000 Australian visitors in June 09, up from 13,000 in June 08 (607% increase) 2. 3 out of 4 Australians online visited a Socially enabled site in June 09 3. Facebook led as the most visited (now more than 6 million)

10. Aust. Avg 53%

11. The ‘three sides’ to social marketing LISTEN EVALUATE PARTICIPATE • Build your network - LISTEN • Engage with your community - PARTICIPATE • Track and analyse - EVALUATE

12. LISTEN: How to find the chatter We all have 2 ears and 1 mouth...

13. GROW BIGGER EARS...

14. PARTICIPATE: Create the message • Identify tools – facebook, youtube, twitter, flickr, trip advisor • Create a message • Distribute • Monitor • Rinse, lather, repeat.

15. EVALUATE • Track your feedback • Analyse the content • Respond and React to the outcomes

16. Setup Google analytics http://analytics.google.com

17. The Tools

18.

19.

20. www.facebook.com

21.

22.

23.

24. The National gallery of Australia had a challenge – to accurately and quickly communicate the waiting time for entry into masterpieces from Paris Exhibition

25. The answer was to use twitter as an NGA queue watch. This communicated realistic entry times and showed people it didn’t take “4 hrs to get in”.

26.

27. www.blogger.com www.wordpress.com

28. Anyone can blog and become a content publisher. This is creating a shift in The ownership of the message away from the media and into the public sphere.

29.

30. Linked In is a professional networking and CV tool. Many businesses are using this for socially enabled recruiting.

31. Pathway to purchase Website Result Forums

32. Want more information Threesides can assist you in developing a social media workplace policy, in-house training or setting up a social media communication campaign. Todd Wright todd.wright@threesides.com.au www.threesides.com.au

Threesides - Social media usage for government - "What's going on(line)"

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