Periscope, Vine, and Instagram videos are all the rage right now - and with good reason. People love visual media and videos are a great way to amp up the power of your visual content. The ubiquity of video cameras on tablets and smartphones, along with easy-to-use tools included on most popular social media platforms makes developing video content for your brand dead simple. One of the smartest ways to create a following is to give viewers a reason to keep coming back. Developing and broadcasting a video series is a terrific way to engage your audience and create shareable content all in one fell swoop.

1. 5 Tips to Develop a
Video Series for
Your Brand

2. Periscope, Vine, and Instagram videos are
all the rage right now - and with good
reason. People love visual media and videos
are a great way to amp up the power of
your visual content. The ubiquity of video
cameras on tablets and smartphones, along
with easy-to-use tools included on most
popular social media platforms makes
developing video content for your brand
dead simple.
One of the smartest ways to create a following is to give viewers a reason to keep
coming back. Developing and broadcasting a video series is a terrific way to
engage your audience and create shareable content all in one fell swoop.
Let’s take a look at some things to keep in mind when
creating a video series for your brand
Main image via Shutterstock

3. Create immediate visual impact
The average person spends 16 minutes and 49 seconds every month watching video
content online, so you need to capture their attention immediately. You don’t have to
record your content in front of the Seven Wonders of the World, but do make sure
every element of your surroundings are compelling and visually appealing. Pay special
attention to details that may distract your viewers. You don’t want anyone focusing
on dirty coffee cups or oddly colored outfits instead of your message.

4. Consistency is key
It’s not always possible or even necessary to have the same people on camera each
time as long as your visual messaging is consistent. Now is a great time to break out the
company-branded shirts or add your logo watermark on screen. Consider filming with
the same one or two backgrounds each time so your videos have a consistent feel from
episode to episode.

5. Build anticipation
The key to keep viewers coming back for more is to build suspense. You can do this in
several ways, from subtle to overt. A simple description of upcoming episodes can be
enough to keep you on people’s radars. However you can take it a step further by
mentioning surprise guests or the chance for a sneak peek at an upcoming
announcement. Be careful not to use too many cliffhangers or create too much
suspense, though. You don’t want to set expectations so high that it’s difficult to deliver
them.

6. It’s okay to be human
Things don’t always go according to plan, and that’s okay. If you flub a word or drop
something on the floor, keep the camera rolling. No one tunes in to watch a video of a
talking head with no personality drone on about company news for 15 minutes. They
watch your content to engage with you on a personal level and see your brand come
to life, so don’t be afraid to

7. Make social media work for you
If keeping viewers is the end goal, the starting line is getting them to watch your videos
in the first place. Here’s where social media can help. Use it to promote your content
ahead of time and, you guessed it, build anticipation. Small contests and giveaways
that can only be won by watching the video series is a terrific way to garner
excitement -- and viewers.

8. If you’re still on the fence about whether or not creating a video series is worthwhile,
consider this:
According to Chris Trimble, director of content at content marketing agency Axonn
Media, “With online video quickly becoming a key means for people to satisfy their
information and entertainment needs, small businesses that fail to include it in their
internet marketing strategies will do so at their peril.”