This week I had the most intriguing question, asked by a movie producer from Hollywood. He said, “I want millions of people following me on Twitter, but I don’t want to follow anyone.” I asked, “Why don’t you want to follow anyone back?” He replied, “Isn’t that what celebrities do?”

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Social Networking is All About Being Personal

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This week I had the most intriguing question, asked by a
movie producer from Hollywood. He said, “I want millions
of people following me on Twitter, but I don’t want to follow
anyone.” I asked, “Why don’t you want to follow anyone
back?” He replied, “Isn’t that what celebrities do?”
While I laughed at the suggestion, he's somewhat right,
most celebrities on Twitter definitely have millions of
followers but don't take the time to follow even their top
influencers. I sincerely believe that is a huge mistake - too
often brands and celebrities feel that they’re too valuable to
follow their true customers back, and I think this is due to
not having enough support on their social networking.

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I truly believe that social networking is all about personal,
one-on-one communication. I know most businesses and
brands aren't spending enough time building up the
value and loyalty with their followers or customers. In the
next ten years, I believe more brands will take social
media seriously and think beyond just posting content
that gets comments and likes. It's what you do with that
engagement that truly matters.

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One tip that I feel every brand should do is “BE REAL.” I
say this as I feel most social content is being edited and
re-edited and turned into corporate-speak. Instead, put
yourself in the shoes of the brand and your products, talk
as if your product or service is talking, instead of your
corporate management.

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Taking this approach, you'll see engagement and
perspective from your fans will move beyond your
expectations. Take the time, starting one day a week, to
have fun with your content on social media and talk from
the brand's point of view.
I believe this one strategy can truly change your social
networking FOREVER.
Photo Credits - brandingpersonality.com, yourcoffeebreak.co.uk, krusecontrolinc.com

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Taking this approach, you'll see engagement and
perspective from your fans will move beyond your
expectations. Take the time, starting one day a week, to
have fun with your content on social media and talk from
the brand's point of view.
I believe this one strategy can truly change your social
networking FOREVER.
Photo Credits - brandingpersonality.com, yourcoffeebreak.co.uk, krusecontrolinc.com