Learning to Level the Social Media Playing Field Are you an entrepreneur or small business owner diligently working social media to increase your sales but still aren't reaching the numbers you'd like? Do you find yourself growing frustrated when you run across another business your size or smaller who seem to be thriving on social media while you're elated anytime a "like" appears on your posts?

1. What you Should be Posting
on Your Social Media to
Engage Your Audience

2. Learning to Level the Social Media Playing Field
Are you an entrepreneur or small business owner diligently working social media to
increase your sales but still aren't reaching the numbers you'd like? Do you find
yourself growing frustrated when you run across another business your size or
smaller who seem to be thriving on social media while you're elated anytime a like
appears on your posts?
In times like these it can be tempting to
shutter your digital windows and stick to
the real world for your business.
However, not only can social media save
you money in advertising but can bring far
more customers to your door, online and
off, than its physical equivalent. Recent
statistics find that eighty two percent of
small businesses are using social media to
promote themselves.

3. This means that more than likely your
competitors are already online and drawing
your potential customers away with their
advertising.
The unfortunate truth is social media isn't a
level playing field. However, having a basic
understanding of what to post can greatly aid in
driving engagement, increase the likelihood of
promotion of your posts through social media
algorithms, and ultimately elevate your
business and profits to the next level.
Getting started and growing your reach on
social media is easier than it seems at first.
Below, we'll take a look at a few different
strategies and tactics on what to post so that
you can level the social media playing field!

4. Educational, Entertaining, and Inspirational Posts
make Social Media Algorithms Work for You
Believe it or not, not every post you make online
should be an advertisement for your business. In
fact, constantly promoting what you are offering
customers can not only lower their interest but
inhibit how many of your posts are seen. Posting
entertaining, inspirational, or educational content
provides people the opportunity to engage with
your business online without feeling the pressures
of being sold to.
Many social media outlets run algorithms that
promote posts people seem to enjoy. By posting
content to connect with your potential customers
without pitching them your product or opportunity,
you not only develop relationships that can aid your
business in the future but are more likely to acquire
engagement. This engagement translates to further
shares of future content including advertisements.

5. Photos and Videos Enhance Your Posts and Drive Their Promotion on Social Media
Scrolling your social media of choice, you begin to understand how boring text only
posts can be. On various platforms text only posts are hidden under those with photos
or video and may be a detractor to potential customers.
Posting a photo or video, alone or with
further content, is not only a unique
opportunity to engage clients on a
sensory level, but maximizes your reach,
and ultimately your profits as well.

6. Including Links Can Actually Decrease Your Reach and Lower Your Visibility
Understanding the way certain algorithms function within social media is the
beginning of understanding what to post. Though it may seem contradictory at first,
posting direct links to your business page actually lowers your visibility. This is due to
those pesky algorithms. Social media sites, just like any other online business want
their users to stay on their sites for as long as possible, meaning anything that may
take users away will be more obscurely promoted.
So how do you get people to visit your page from social media?
A more beneficial way may be asking
those engaging with your posts to
comment or message you for the link.
This not only encourages post
interaction, resulting in further
promotion, but also allows for a one on
one interaction between you and your
potential customer.

7. Posts That Encourage Curiosity Are a Way of
Increasing Interest and Engagement
When people go to search engines like
YouTube or Google, the sense of curiosity is
already there. However, when offering social
media users our opportunities or products, it
comes down to us to develop that curiosity. By
developing this sense of curiosity we lead
potential customers to our business or brand
and what we are providing.
How is this curiosity developed in the first
place? A good starting point comes in playing
your cards close to your chest instead of giving
away all the answers right away. By posting
about the benefits or advantages that you are
offering instead of the overall way of achieving
them, people are more likely to develop
interest and engage your posts.

8. How Your Business Can Reap the Social Media Benefits Today!
Dealing with the day to day necessities of your business, you may not have the time to
incorporate a social media presence for your brand.
At Real Time Outsource, we can help
you plan and strategize the best
approach to your social media and
help you implement these tactics
successfully to boost engagement
and strength your bottom line.
Contact us today to learn a
multitude of ways to boost and
drive sales from your digital
presence or social profiles!