Whether it’s movies, amusement parks, or cruise ship itineraries, everything Disney touches seems to turn to gold and their social media strategies are no different. To connect with audiences around the world, Disney manages over 1,000 social media accounts. How do they do it? A whole lot of work and a little bit of magic.

1. What's the Magic Behind
the Social Success of
Disney?

2. A whole lot of work and a little bit of magic.
Whether it’s movies, amusement parks, or cruise ship
itineraries, everything Disney touches seems to turn to
gold and their social media strategies are no different.
To connect with audiences around the world, Disney
manages over 1,000 social media accounts.
How do they do it?

3. Facebook Number of likes: 50 million

4. Disney marketers make great use of imagery on their Facebook page by making sure
each post contains a picture or video clip alongside the text for maximum impact.
If you went to Disney’s Facebook page right now,
chances are at least one of your friends would show
up in the section that displays who you know that
likes their brand.
The page has garnered a whopping 50 million likes
since it was created.
Every day, thousands of fans click the coveted thumbs up and share buttons on
virtually every message the team posts, proving Disney has really tapped into what its
Facebook fans want.
The Disney marketing team uses Facebook to share pictures,
video, quizzes, and promotional messages with its fans.
While some of the messages are advertisements for Disney
products, the vast majority are movie quotes and references that
reinforce Disney’s ecosystem runs on happiness and dreams.

5. Number of subscribers: 1 million
Since the company makes millions of dollars each year from its movies, it hardly
makes sense to post its popular content for free. On the other hand, there’s not
much to be done with a YouTube channel except post video. Disney solved the
problem by creating content specifically for YouTube and building unique channels
around them.
Disney Style is a terrific example of how the marketing team serves subscribers the
content they want without giving away the store in the process. From Frozen-
inspired makeup to DIY Disney crafts, the Style channel plugs into the popularity of
its feature films and keeps fans coming back for more. All Disney YouTube channels
are linked together across the platform for a little extra cross-promotion.
YouTube
A presence on YouTube presents a special set of challenges for Disney marketers.

6. Pinterest Number of followers: 118,000

7. Some are filled with inspirational quotes while others show inviting pictures of their
resort and cruise destinations. All the images are invitingly pinnable, which accounts
for their popularity in both the Pinterest and Disney community.
The brand keeps things visually interesting by pinning a broad mixture of both cartoon
and tangible images.
Disney knows that some folks like to incorporate
the Disney brand into every aspect of their lives,
from home decorating to weddings.
Pinterest provides the ideal platform for showing all
the ways Disney is about more than Mickey Mouse
and movies.
The company’s Pinterest page sports
pinboards covering all kinds of categories.
They’ve even included a board filled with Disney-
inspired desserts, since that recipes rank very high on
the list of images that get re-pinned by Pinterest users.
Photo Credit: www.bestravelvideo.com

8. Twitter Number of followers: 1.35 million

9. Park trivia and peeks behind the scenes are mixed right in with contests and
promotions so there’s always a little something for everyone.
In true Disney fashion, there’s a fun surprise waiting for followers who want to
poke around the myriad of Twitter accounts to see what’s available.
Disney maintains dozens of official Twitter accounts and passed the one millionth
follower mark on its main account earlier this year.
Disney marketers use Twitter in several ways, including creating accounts for
various verticals like Disney Cruise Line and Radio Disney. Fans can even chat with
the official Disney store while shopping online. The social team keeps things
interesting by sharing a variety of messages with its followers.
Quietly blended into the list of Twitter
channels is an account that tracks the
activity of the critters at Monsters University.
Photo Credit: Vincent Lock