According to a recent survey by marketing research firm Demand Metric, video marketing is exploding across social media platforms and shows no signs of slowing down. The report, sponsored by video marketing platform Vidyard, revealed: 82 percent of marketers report success with their video marketing campaigns More than one-third of large companies create over 100 marketing videos per year 71 percent of respondents say video conversion rates outperform other types of marketing content There’s little doubt that video marketing is popular and successful, but why is it such a dominating force in social media? Well, there are a few reasons!

1. Why Video Is Taking Over Your Social Streams

2. According to a recent survey by marketing
research firm Demand Metric, video
marketing is exploding across social
media platforms and shows no signs of
slowing down.
• 82 percent of marketers report success with their video marketing
campaigns
• More than one-third of large companies create over 100 marketing
videos per year
• 71 percent of respondents say video conversion rates outperform other
types of marketing content
There’s little doubt that video marketing is popular and successful,
but why is it such a dominating force in social media?
Well, there are a few reasons!
The report, sponsored by video
marketing platform Vidyard, revealed:
Image Credit: jsawkins

3. Consumers are a busy bunch and don’t always have time to read long missives
about what makes a brand so amazing. In fact, some studies show that affluent
customers prefer video advertising over any other type of digital ad. People want
to be engaged, entertained, and informed -- the quicker and more concise, the
better. Video marketing allows you to reach your target audience in ways print or
audio advertisements can’t.
Video provides immediate gratification
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4. It seems like every social media platform is getting into the act when it comes
to video content. Facebook’s decision to incorporate video into the user
timeline has paid off greatly for marketers. Nielsen reports that “even video
views under 10 seconds effectively build awareness and drive purchase
intent.”
Twitter’s recent purchase of livestreaming service, Periscope, proves it wants
a piece of the video marketing pie as well. The popularity of micro-video sites
like Vine and Instagram prove that consumer-facing video is on the minds of
social media platforms and there’s no telling what exciting new avenues
they’ll explore next.
Video is constantly evolving

5. Social networks are the perfect platform for shepherding viral videos into
mainstream advertising efforts. Viral content is the elusive brass ring many
brands strive for and videos are an ideal vehicle for capturing the consumer’s
attention. Videos play into our sense of sight and sound while, at the same time
allowing us to passively engage with its message. Humans are very visual
creatures and video marketing taps into our desire to be shown information for
our own assessment, rather than told.
If you’ve been on the fence about designing and implementing a video marketing
campaign, the time is now. What are your best video marketing tips?
Share them in the comments!
Video shows, then tells
Image Credit: medicalxpress