Creating copy for Web-based advertising
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On November 12, 2009 thunder::tech Art Director Dave and Public Relations Coordinator Christina visited the University of Akron's Media Copywriting Class to talk about what makes great online advertising copy. This presentation covered multiple formats including social media.
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Creating copy for Web-based advertising
- 1. Creating copy for Web-based advertising Media Copywriting November 12, 2009
- 15. Social networks and ads::
Notas del editor
- Web Pages: Cleveland nights, beer week, cleveland nights (mention search engines), facebook ad, wlt, huqvarna viking
- Reach/cheaper than print, buy a spot on Monday night football vs browns.com avg spot on broadcast tv, thousands of dollars, interactive media ad significantly less, mountain dew/espn, track everything, when clicked, how many times, where from there, did it lead them to sales?
- Poetry, Nike – Just do it…not Give it a Try!, Howdy! Keene: Creating comfortable space – Keene. Quiet. Comfortable. Positively Cleveland- size
- Cortado Case Study PDF then Web