thunder::tech Account Manager Michael Schwabe gave a seminar on mobile marketing for the Cleveland Chapter of the International Association of Business Communicators (IABC Cleveland).

1. Mobile Marketing May 12, 2011 Michael Schwabe Account Manager

3. What is mobile? Phones Tablets & Other Devices

4. Mobile Stats Compiled by Microsoft TAG, April 2011

5. Mobile Stats Compiled by Microsoft TAG, April 2011

6. Mobile Stats Compiled by Microsoft TAG, April 2011

7. Mobile Stats Compiled by Microsoft TAG, April 2011

8. Mobile Stats Compiled by Microsoft TAG, April 2011

11. Web vs App Mobile Website Wide reaching Content restricted Smaller budget Mobile Application Platform specific Dynamic content Bigger budget

13. AR Codes Augmented Reality Live direct or an indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input, such as sound or graphics

14. AR Codes

15. AR Codes

16. AR Codes

18. NFC

19. This Is Cool It’s a phone. It’s a laptop.

22. Advertising SMS Search Web Display In-App

23. Legal Creative Commons All rights reserved vs. Some rights reserved

24. Tracking and ROI Same – if not better – stats, different tools

25. The End Keep Learning! Mashable.com Techcrunch.com Engadget.com Gizmodo.com [email_address] @mikeschwabe linkedin.com/in/michaelschwabe thundertech.com slideshare.net/thundertech chatter.thundertech.com