thunder::tech's second annual Marketing Trends event reviews our predictions for 2012 marketing trends.

1. 2012 Marketing
Trends Event
November 15, 2011

2. Howdy and Welcome

4. Location-Based Marketing

5. Fracturing of Online Devices

6. Ever-Changing Technology

7. What’s Happening Now

9. Stats on Various Platforms

10. Online Shopping/Ecommerce

11. Online Shopping/Ecommerce

12. Online Shopping/Ecommerce

13. Exponential Mobility

14. Internet Enabled Everything

15. Production Applications

16. BIZ Intelligence Applications

17. BIZ Intelligence Applications

18. Marketing Applications

19. Don’t Get Left Behind

20. Review Your Company’s Offerings

21. The Mobile Life Recap
• Mobile is everywhere and can permeate your
business model at various levels
• Make your content mobile optimized—your
audience will appreciate it
• No one is an expert, so don’t be afraid to
jump in—do your homework and don’t be
afraid to try and succeed

22. Misty & Alexa

23. Listen and Pay Attention

24. Listen and Pay Attention

25. Be Timely

26. Be Timely

27. Be Transparent

28. Be Transparent

29. Be Transparent

30. Create the Sale

31. Maximize Opportunity
Maximize opportunities at trade shows by:
• Announcing new products and sharing
updates via social media
• Keeping tabs on your potential partners online
and looking for opportunities to meet directly
• Reporting on industry news FIRST and
providing your expert analysis on these
updates

32. Real Time Marketing Recap
• By listening, engaging and reacting to
customers in the real time, companies have a
great opportunity to enhance customer service
and engagement
• Real time marketing gives companies the
ability to be more visible, share
instantaneously, show transparency and most
importantly, build brand loyalty

33. Misty & Dave

35. Content Strategy Condensed

37. The Three ENCYs of Content Strategy

38. The Three ENCYs of Content Strategy

39. The Three ENCYs of Content Strategy

40. The Three ENCYs of Content Strategy

41. What Makes Good Content
• Strong calls to action
• Content is fascinating and unique
• Optimized for search engines
• Content is shareable

42. Content Creates Calls to Action

43. Content Provides Solutions to a Need

44. Content is Fascinating & Unique

45. Content is Fascinating & Unique

46. Optimized for Search Engines

47. Content is Shareable

48. Embracing Content Strategy Recap
• Solid content is more important than ever
• Successful content combines efficiency,
consistency & frequency
• Strong content speaks to your goals, offers
solutions, fascinates and is easily
found/shared

49. Melanie & Josh

50. Making Your Efforts Effective

51. Why it was Important to your Brand

52. Making Your Efforts Effective

53. Why it is Important to Your Brand

54. There’s No One Size Fits All

55. Understand the Landscape

56. Emphasis on Social Search

57. Monitor Conversations

58. Listen to the Data

59. Tracking Methods

60. Use Data to Help Content Strategy

61. Calling for Measurement Recap
• Customize the metrics that are most
important to your organization
• Listen to the data you’ve collected
• Take action based on results

63. Thanks and we’ll catch you on the flippity-flop