Leading Digital Advertising and Marketing Solutions Company, Yellow Pages Group, Uses Enterprise Social Networking to Boost Revenue
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Learn how leading advertising and marketing solutions company, Yellow Pages Group, uses enterprise social networking to transform sales and marketing initiatives.
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Leading Digital Advertising and Marketing Solutions Company, Yellow Pages Group, Uses Enterprise Social Networking to Boost Revenue
- 1. Transform Sales & Marketing to Boost Revenue Welcome to today’s webinar! There will be silence until we begin today’s presentation. Please take this opportunity to answer today’s first poll. Today’s twitter hashtag is #tibbrsocial
- 2. Featured Speakers Andre Boisvert Chief Architect Yellow Pages Group Angela Ashenden Principal Analyst MWD Advisors © 2013 TIBCO Software. All rights reserved. TIBCO confidential & proprietary information.
- 3. Company Overview TIBCO Software • • • • • • Founded in 1997 $1.1B revenue in 2012 70 offices, 25 countries 4000 customers 200 partners 3500 employees tibbr • • • • • 1.5 Million subscription users 100+ countries Global implementation team Customer success program 24x7x365 global support
- 4. • Leading digital advertising and marketing solutions company • 2800+ employees (60% Sales & Marketing) • Offices: Montreal, Toronto, Burnaby, Calgary, Blue Bell, Indianapolis • Bilingual: French and English © 2013 TIBCO Software. All rights reserved. TIBCO confidential & proprietary information.
- 5. Transformational Shift 6 month sales cycle continuous sales cycle © 2013 TIBCO Software. All rights reserved. TIBCO confidential & proprietary information.
- 6. Drivers that prompted this social initiative? Growing, highly mobile sales team Departmental silos with no feedback loops Multiple systems of record High maintenance legacy technologies Static collateral with no collaboration capabilities © 2013 TIBCO Software. All rights reserved. TIBCO confidential & proprietary information.
- 7. What are the goals of this social initiative? Enable a highly mobile, dispersed sales team Open communication channels between departments Reduce multiple systems of record Remove barriers to sharing Centralize knowledge © 2013 TIBCO Software. All rights reserved. TIBCO confidential & proprietary information.
- 8. What does the resulting solution look like? 247 15
- 9. Why did you choose tibbr for collaboration? Platform: Ease of use for user Full featured mobile support Customizability Enterprise grade security Multilingual capabilities Integration to Business Applications: Seamless user experience – front end for 5 different systems Integrates application data into activity stream Native TIBCO Sportfire support Roll-Out: Simple and quick deployment Experienced services team Trusted Vendor: Successful track record with past TIBCO projects
- 10. What were the key phases in the process? Testers/Early Adopters Began Project – vendor selection Dec Jan Feb Mar Deployment & Integration Full-scale Roll Out © 2013 TIBCO Software. All rights reserved. TIBCO confidential & proprietary information. Apr
- 11. What was your adoption strategy? Executive Level Support Early Adopters © 2013 TIBCO Software. All rights reserved. TIBCO confidential & proprietary information.
- 12. Key use-cases: Sales can find what they need, wherever they are © 2013 TIBCO Software. All rights reserved. TIBCO confidential & proprietary information.
- 13. Key use-cases: Marketing gains real-time feedback Marketing asks for feedback Field sales team respond in real-time Sales also offers new suggestions
- 14. Key use-cases: Human Resources Make announcements Provide easy access to HR policies in contextual subject Share company policies, provide best practices and gain feedback © 2013 TIBCO Software. All rights reserved. TIBCO confidential & proprietary information.
- 15. What levels of adoption have you achieved so far? …plus unexpected successes Share and collaborate around success stories Quicker on-boarding for new sales reps © 2013 TIBCO Software. All rights reserved. TIBCO confidential & proprietary information.
- 16. What have you done in terms of creating and enforcing usage policies? Self-policing approach Focus on expected behavior Encouraging appropriate casual use No major incidents © 2013 TIBCO Software. All rights reserved. TIBCO confidential & proprietary information.
- 17. What are the main benefits to the organisation since deployment? Easier to share information, more people can contribute • not limited to small number of authorized people Easier to find knowledge, experts, ask questions Access knowledge from anywhere Higher transparency across business units Replaced legacy technologies, easy maintenance
- 18. MWD’s Best Practice Insights Have a clear, business-specific purpose for your social collaboration initiative Identify strong use cases to get things moving Balance top-down, bottom-up and middle-out adoption strategies Build social into your broader IT environment and business processes Take an open and trusting approach to governance
- 19. Q&A
- 20. Learn more at www.tibbr.com Follow us on on Twitter @tibbr Or follow our Facebook page at facebook.com/tibbr
Notas del editor
- POLL: Where are you in your social journey?Don’t have a social networkDon’t have a social network, we are looking for oneWe have a social network, but we have not rolled It outWe have already rolled out a social networkOther – please specify in the comments
- Question 1
- Question 1
- Question 1POLL: What are your social initiative goals?Enable a mobile teamOpen communications channels between departmentsReduce multiple systems of recordRemove barriers to sharingCentralize knowledgeOther – please specify in the comments
- Question 2
- Question 3
- Question 5
- Question 5
- Question 5POLL:Which of these use-cases do you find most relevant in your organization?Sales can find what they need, wherever they areMarketing gets real-time feedbackHuman resource processes streamlinedOther – please specify in the comments
- Question 6
- Question 7
- Joshua – have pasted this in from our template - feel free to adjust template/colours etc.Notes:Clear, business-specific purposeYPG’s initiative very tightly tied to the broader digital transformation strategyImportant to a) convince people that it’s worth doing, and b) prove that you have been successful. Strong use casestwo initial use cases – sales/marketing and HR - where there was immediate and clear value to be gained helped to focus training activities and to get people familiar with the platformBalanced strategy to bring about faster adoptionseeding viral adoption (through early adopters) while also having a top-down strategy for encouraging and supporting adoptionAlso actively targeting the middle management layer through its training programme, and through pressure from the CEOSocial seen in the context of the broader IT environmentYPG didn’t implement social in a vaccuum, instead integrated into intranet environment, part of the bigger picture.Open and trusting approach to governanceYPGallowed people to explore its potential for themselves while ensuring they understand their accountabilitymuch harder to get people to be more open and collaborative than it is to put them off
- Last PageQUESTIONS:Why did Sharepoint not meet your needs for this project?How easy was it for people to learn how to use this tool?