Social Media Location based Search Marketing

Local Business Marketing Using
Social Media Seminar
Manny Sarmiento
New Media, New Marketing, Inc.
www.LocalDirectoriesMarketing.com

Smartphones Usage
Between 2013 and 2017, mobile phone
penetration will rise from 61.1% to 69.4%
of the global population –
Source – emarketer.com Jan. 16, 2014

Number of Smartphones in the U.S.

Smartphones Rule!
Smartphones overtook regular phones in 2011
Source: Nielsen Blog

The Smartphones Stats
General Smartphone Usage:
• 81% browse the Internet, 77% search, 68% use an
app, and 48% watch videos on their smartphone
• 72% use their smartphones while consuming other
media, with a third while watching TV
• 93% of smartphone owners use their smartphones while
at home
Source: Google Mobile Ads Blog

Mobile & Search Spend to
Reach $30 Billion
Strategy Analytics forecasts mobile and search spend to
reach nearly $30 billion globally by 2017.
Location-based search revenue will reach $6 billion by
2017. Therefore, the company predicts that more than 20
percent of mobile advertising will come through location-based
search in 2017.
- Mobile Marketer December 10, 2012

Action Oriented Searchers
Mobile search is heavily used to find a wide variety of
information and to navigate the mobile Internet.
• Search engine websites are the most visited websites with
77% of smartphone users citing this, followed by social
networking, retail and video sharing websites
• Nine out of ten smartphone searches results in an
action (purchasing, visiting a business, etc.)
• 24% recommended a brand or product to others as a result
of a smartphone search
Source: Google Mobile Ads Blog

Location-Based Check In
• Check In Sites
What is Location-based Service?
• Why People Check In?
Tell their friends
Record their LBS History
Win Rewards
• Who’s Checking In?
Source: www.emarketer.com/Article.aspx?R=1008410

Foursquare, Facebook
Places, Google Places,
Twitter?

Location-Based Check In
• Why Use LBS
Powerful Word of Mouth or Word or Web
Builds Loyalty
Builds the “Tribe”
It’s Cool!
• How to Use LBS
Setup Accounts
Claim Your venue
Advertise Your Specials
Engage and Embrace Check In Users

Foursquare
• Foursquare APP
Smartphone Application
The Check In Game
Earn Points and Badges
• Fastest Growing Geolocation Service
45 Million Registered Users
Setup Your Account
Stickers on Your Door, Windows & Register
Add Your Specials and Keep them fresh
Respect the “Mayor”
Check Your Venue Stats

Facebook Places (Check In)
• Facebook Places
Smartphone Application
1 Billion Users
Users “Check In”, “Share” and Earn Badges
Quickly Challenging Foursquare

Other Check In Sites
• Yelp
Not Just Ratings and Reviews
Check Ins and Reviews
• WHERE
Fast Growing on the East Coast
Wide Range of Services
Growing in Popularity

Mobile Site Optimization
• “Objects in the Mirror…”
• Make Sure that Your Site is Optimized for Mobile
• WordPress is SEO & Mobile Friendly
• View Your Site on Different Smartphones & Pads
• Google Sites Mobile Landing Pages

QR Code Me!
• QR Codes Usage
Menus, Entrance, Business Cards, Print Ads, Web Site
• Call Me, PDFs, Promotions, Coupons, Web Site
(Demonstration - QR Code Sample on Screen)
• QR Codes are Going Everywhere
Get Hip, Get With It!
Get Your QR Code Now!
• Free QR Code Generators
http://www.qrstuff.com/
http://qrcode.kaywa.com/
http://goqr.me/
• QR Code Reader for Smartphones
Free at Your App Store

Reviews & Ratings Sites
• Claim Your Listing on All Sites
People Can Review Even if You Don’t Claim
• Monitor Your Listings
• What to Do About Bad Reviews?
Avoid them! Be Remarkable!
Respond, Repair, Report, Thank Them
• What to Do About Good Reviews?
Respond, Thank Them, Use It

Reviews & Ratings Sites
• Yelp
You Better Be Great!
50 Million Unique Visitors
Removes Good Reviews
• Urbanspoon
• CitySearch
Best Know Site
75,000 Businesses
• Google+ Places
Displays Yelp and CitySearch Reviews
Shows on Google Maps and Top of SERPs
Optimize for Google Search
Claim, Complete, Photos, Videos, Hours, Reviews
Purchase Google Boost Ads
Google.com/places
• Restaurantica.com
• Zagat.com
• Gayot.com www.LocalDirectoriesMarketing.com

Local Directories

Customer Loyalty
Programs
• Customer Loyalty Programs
Capture, LVC (Lifetime Value of a Customer)
Bring them Back and Keep Them!
• The Goldfish in the Bowl
GetPerka.com $$
Loyalty Punch Cards on Your SmartPhone
Email Marketing
Timely, Informative, TOMA, the “Tribe”
Excellent, Overlooked Tool
Social Media Databases
Loyalty Comes from Being “Remarkable”
Remarkable: Worth Making a Remark About
Customer Evangelists

Get Listed on 50+
Search Engines
1. Check Your Local Directories Listings
2. Fix Your Listings
3. Optimize Your Listings
4. Synchronize Your Listings
5. Dominate SEO (Search Engines)
6. Demo

Daily Deals for Profit
How to Use Daily Deals Correctly
1. Revenue Sharing
2. Make Deal Impactful
3. Collect Customer Information
4. Provide 5 Star Customer Service
5. Train Your Staff
6. Measure R.O.I. Pf/Exp = ROI
7. New Era of Daily Deals Sites Bluespot Deals

New Marketing
• “Permission Marketing”
The “Tribe”
G.A.S.
• Being Remarkable
• Conventional Media
• New Media (Social Media Marketing)
Not Going Away!
• Web Interaction: C.C.E.

Social Media and LBS
Strategies
• Social Media Domination
• Build Large Number of Profiles
• Build Relationships
G.A.S.
• Create T.O.M.A.
• Positioning
• “Expert” Perception

Social Media and LBS
Strategies
• Social Networking
Facebook, LinkedIn, Twitter, Google+
• Social Bookmarking
Delicious, Digg, StumbleUpon, others
• Social Media Press Releases
Fast Indexing, SEO
• Blogging
Fast Indexing, “Expert”, SEO
• Articles
• Local Directories
Hundreds – Search Engine Friendly

SMM & LBS Video
Strategies
• YouTube and Video
#2 Search Engine
#3 Most Trafficked Site
A “Must” for New Media
• Dozens of other Video Sites
Vimeo, Veoh, Metacafe, etc

A Note About Facebook
• Facebook is Not C.C.E. Friendly!
• Put Facebook Business Pages in
an iFrame
• Connect Facebook to other Local
Social Media. E.g. Foursquare

Social SEO / SMM
Social Media Marketing is
Really about SEO

The New SEO
• Search Engine Optimization (SEO)
SEO Rules Have Changed
Easier to Appear High on SERPS
Social SEO + New SEO
Can Eliminate PPC Expense
Optimize Before SMM or LBS
• DIY-SEO (Do-It-Yourself)

SEO New Media Trend
Optimized Microsites
www.WordPressTrainingAndClasses.com
www.QuickBooksTrainingCourses.com
www.QuickBooksEnEspanolMiami.com

Three Active Points of a
Website
1. Call to Action
Tell Me What to do Next
2. Capture
Who’s Visiting Your Web Site?
Who’s Visiting Your Business?
3. Engagement
The New Buzz Word
Competitor Killer

Set Up Your Facebook Place
• Remember to take the NAP
• Select “Local Business”
• Optimize the Page – SEO / Keywords
• Brand the Page with Cover Image and Profile
Image
• Constant Optimization for Better Results
• Facebook Business Page Management $99 per
Month
www.BusinessPageManagement.com

Why You Need LBS and
Social Media?
• The New Marketing Strategies
• The Differentiator
• Without LBS and SMM You Are
the Gazelle

Why You Need LBS and
Social Media?
• Massive Reach with Minimal Budget
• It’s Not a Fad
• Create Massive Amount of New Clients
• Creates Loyalty
• Creates Top of Mind & Keeps Customers
Loyal
• Creates Customer Evangelists
• SEO Value – You Will Get Found on
Google

What Happens if You Don’t Implement
Location-based Search and Social Media
Marketing Strategies?
• Everything is Going Local
• Your Competitor Will Leave You Behind
• Your Business Growth Will Stagnate
• You Will Probably Not be Around in 2 Years

What Must You do Now!
• Learn Social Media, Including Location-based Search
• Hire a Social Media Marketing Communities Manager or
Professional Company
• Make Your Website LBS and SEO Friendly
• Create a Social Media and Location-based Strategy
• Implement A “Shock and Awe” Social Media and Social
Bookmarking Campaign
• Claim Your Listings in the All Major Review Sites, Check In
Services and Local Directories
• Create Complete Profiles and Add Specials and Coupons
• Create a Capture Campaign and TOMA Strategy
• Implement a “Remarkable” Customer Service Philosophy
• Announce Your “New Media” Efforts through Your Store and
Websites

New Media, New Marketing, Inc.
• Social Media Marketing, SEO and
Location-based Search Services.
• Real, Up-to-date, Practical Social
Media Education, Outsourcing and
Consulting
• Ready Right Now to Help You Grow
Your Business!

New Media, New
Marketing, Inc.
Thank You!
Manny Sarmiento

Social Media Location based Search Marketing

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