AWING is the largest Wi-Fi marketing network in Vietnam; the leader in sharing economy, monetization platform in Wireless Internet.

1. AWING
MOBILE LOCATION-BASED MARKETING
(Wi-Fi Advertising Platform)
by AWING Technologies & Media, 2018

2. 1. OVERVIEW
2. TECHNOLOGIES PLATFORM
3. SERVICE SCALE
4. ADVERTISING FORMAT
5. TRACKING/ANALYTICS
6. PARTNERS
CONTENT

3. In-house development of
technology platform (cloud
software) ACM (Adaptive
Campaign Management):
• Mobile Location-Based
Marketing (MLBM)
• Digital OOH (D-OOH)
• Self-Invested in Wi-Fi
• Self-Operated
• Monetization by ACM
1. OVERVIEW
ACM is a cost-effective
revenue-sharing platform
which has been integrated
with large coverage Wi-Fi
systems, forming a Wi-Fi
network with high-end user
resources.
AWING has owned
its own inventories
serving mil. active users
monthly
Leading the trend
• Optimized for Wi-Fi
• Multi vendor (Wi-Fi)
integration
• Data-Driven Marketing
AWING is not just Wi-Fi, it’s a novel idea of Wi-Fi
monetization platform and more ...

4. Location is not
just position, it
talks about user
behaviors
Location is not
just position, it
talks about user
behaviors
1. OVERVIEW
2015 2016 2017 2018
• Wi-Fi @ Royal City (5/2014)
• 5 Wi-Fi (Vincom)
• 12 Wi-Fi (Vincom)
• ACM (Platform development)
• 18 Wi-Fi (Vincom)
• ACM debut
• Highland/TSN/... joint inventory
• ACM integration
• ACM to become the leading MLBM
• Data-Driven Marketing

5. 2. TECHNOLOGY PLATFORM
AP
AP
WLC/Non-WLC
AP
SITE-1
SITE-2
SITE-N
Declare a connection to ACM
for ad display and
authentication
Declare a connection to
ACM for ad display and
authentication
Wi-Fi vendor N
Motorola/Aruba/Meraki/Cisco/Ruckus/Aerohive, ...
Open Mesh/Unifi/Microtik, ...
WLC/Non-WLC
WLC/Non-WLC
Adaptive Campaign Management
(ACM)
Wi-Fi infrastructure owned by partners
Declare a connection to ACM
for ad display and
authentication
• Optimizing for Wi-Fi
• Mobile Location-Based Marketing
• Data-Driven Marketing
AWING
ACM Cloud
ACM is a click-based platform designed
with cloud architecture, allowing
simultaneous connections of multiple
partners, compatible with different Wi-Fi
device platforms

6. 2. TECHNOLOGY PLATFORM
Ads formats: CPC, CPC/CPA,
Animation, Text Matching, Video,
Game, ...
Supporting a variety of Ads formats,
campaigns running concurrently
across inventories with proportional
fairness algorithm
Real-time tracking
Data-Driven Marketing
Targeting: location, users’ provided
data, device, frequency, etc
Limiting by: number of views, clicks,
users’ data, frequency, etc
Adaptive Campaign Management
Data-Driven Marketing

7. 3. SCALE
Data updated until December,2017
Premium Shopping MallsPremium Shopping Malls
1 million clicks/month18+18+
Cafes & Restaurants (F&B)Cafes & Restaurants (F&B)
~ 1.5 million clicks/month (and growing ...)450+450+
International AirportsInternational Airports
1,3 million clicks/month5+5+
Amusement ParksAmusement Parks
Summer time available1+1+
And many more (acquired by ACM platform)And many more (acquired by ACM platform)
Coming soon ...
++++
4.5M++4.5M++
Monthly active usersMonthly active users
& Keep growing ...& Keep growing ...

8. 4. ADVERTISING CONCEPT
ExclusiveExclusive
100% share of voice ads
Optimized DisplayOptimized Display
Advertisement is displayed full-screen to draw
users’ attention and to convey brand messages
to the fullest
Optimized ExperienceOptimized Experience
Fast and stable access
Easy and friendly authentication method

9. 4. ADVERTISING CONCEPT
Interactive steps
Step 1:
3
Step 2:
Step 3:
Brand sponsor to acquire user intimacy
Convey brand images and messages to
users
Remarketing while navigating users to
brand’s landing page

10. • CPC-Premium
• CPC-Premium & CPA
• Interactive formats
4. ADVERTISING FORMATS
• Others
CPC-Premium
CPC-Premium&CPA
Game
Textmatching
Logo Banner Landing page
Logo Banner + form data Landing page
Game, Text matching, etc
CPC Video, CPA (Poll/Survey,...),…

11. 5. TRACKING/ANALYTICS
• Monitoring and tracking
campaigns with ACM
• 3rd
tracking tools can be
added to every AWING’s
campaigns to ensure the
KPIs
• Real-time tracking
• Data collection
• Open interface

12. INVENTORY CLIENTS AGENCY
Including but not limited to:

13. 13
(*) DMP-SUPPORTED ACM
RAW DATA (1st
& 3rd
party)RAW DATA (1st
& 3rd
party)
VECTOR DATA
(target/retarget, analytics)
VECTOR DATA
(target/retarget, analytics)
ADS SERVING (ACM)
Wi-Fi login page
(Captive Portal)
Wi-Fi login page
(Captive Portal)
Advanced report & analysis
Geo-fencing, MLBM
(optimized for free data
networks)
Segments (data collection)
Tag management
3rd
party integration

14. THANK YOU
FOR YOUR ATTENTION
Phone: (+84) 0962188282
E-mail: sales@awing.vn
Website: http://media.awing.vn
Address: 15 AV Ho Xuan Huong Str., Hai Ba Trung Dist., Ha Noi
AWING TECHNOLOGIES & MEDIA JSC