Avoid Shiny Object Syndrome in Digital Marketing

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The digital marketplace is constantly changing and remaining relevant means staying ahead of the curve. But, in a cross-channel world with millions of options, how do pick the right ones? First, take a deep breath. Then, let’s talk goals. Set goals with clear metrics for marketing success. Couple that with a keen understanding of your audience and you will create relevant content that goes beyond platforms or channels to reach your core customer. Avoid being blinded by the bling of the coolest new platform and focus on reaching your ideal audience- where they are and with the information they want.

Marketing

Cure for Shiny Objects
Syndrome
CURE FOR SHINY OBJECT SYNDROME

HI. I’M TIFFANY
• PR professional turned digital strategist
• Tours on both coasts, proud to call NOLA
home
• Founder Starnes Solutions
• @TiffanyStarnes

AND JUST WHEN YOU HAVE THE
CHANGES DOWN…

GOALS
 Growth
 Reach
 Engagement
 Web Traffic
 Lead Generation
 sales
 Is your customer there?
 Does it align with your goals?
 Do you have the content & resources?
 Can you measure success?
SHINY OBJECT CHECKLIST

Geography
SHINY OBJECT HACK: TARGET PRACTICE
+
demographics
+
Behavior

SHINY OBJECT HACK: START SMALL
Story- $50K Lens- $500K

GEO-Filter: less than $100
SHINY OBJECT HACK: START SMALL

 Is your customer there?
 Does it align with your goals?
 Do you have the content & resources?
 Can you measure success?
LET’S REVIEW… SHINY OBJECT CHECKLIST

THANK YOU
Tiffany Starnes
@tiffanystarnes
tiffany@starnessolutions.com
504-535-3187

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