Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Navigating big data
1. NAVIGATING BIG DATA
#whatstrending
B2B Social Media & Marketing
40 seconds of twitter mentions
Http://flickr.com/photos/hepwori/5981862741/ @tiffanystjames
9. Objectives: what are you trying to achieve?
There are only 6 functions
of social media in a
business context:
HR
PR
Direct Sales
Customer Service
Business Intelligence
Internal Comms
Be REALLY clear on your objectives before you start @TiffanyStJames
10. People capabilities
• Attitude
• Aptitude
• Capability
• Capacity
• New peeps vs training
• Culture
Understand your current talent and their aspirations:
train, develop or hire people for objective-led purposes
@TiffanyStJames
11. Get the right tools for the job
Define the tools you use by @TiffanyStJames
your objectives
14. Saving lives by good comms?
Source: www.cognacsystems.co.uk @Tiffany St James
15. What’s Hot What’s Not
Big Data ‘Empty’ monitoring
Chief Scientists Giving it to the intern
Focused objectives Social buzz
Actionable insights Responding to everything
Great tools Using tools because they are free
Capable teams Hoping your people will ‘pick it up’
@Tiffany St James
16. Thank you, let’s keep talking…
Tiffany St James
Social Media Strategist
tiffany@stimulationltd.co.uk
@tiffanystjames
bit.ly/tiffanyshowreel
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@TiffanyStJames