Social audience engagement presentation at Connected UK May 2012 by Tiffany St James

1. Socially engaging audiences
ConnectedUK
@TiffanyStJames
Tuesday 22 May 2012

2. Objectives
Programme context
Are your audiences on
social channels?
Engagement objectives
What will you do with what
you hear?
What will social media
engagement do for you?
Be REALLY clear on your objectives
@TiffanyStJames
before you start

3. Hygiene and Housekeeping
Owned social platforms
Pre-screen promotion
Talent promotion
Real-time engagement
Reward and recognise the
super-engaged fans
Get your social house in order @TiffanyStJames

4. Right people for the right job
Ensure production and digital
teams work together and
understand each other
What do audiences want?
How can you find out?
Dedicate the right skilled
people
Give appropriate resources
Britain’s Got Talent have 3 full time staff
on social engagement: Peter Cassidy @TiffanyStJames
#Fasttrain

5. Get the right tools for the job
@TiffanyStJames

6. Helpful factual
@TiffanyStJames

7. Interactive content: sync’d
Unlock additional digital real-time content for
@TiffanyStJames
super-engaged fans

8. In audience / users hands
Embarrassing Bodies Live
Entire editorial turned over
to the viewers/users
• asking questions
• uploading images
• voting on what they
wanted discussed
Live from the Clinic
Live consultations on Skype
App download: medical tests
Create opportunities for user-driven @TiffanyStJames
content

9. Compulsive interaction
I’d tell you the code right now,
but you know what?
I already have.
Maximise, incentivise and reward compulsive @TiffanyStJames
interaction opportunities

10. Event TV
Reward super-engaged fans
by real-time recognition @TiffanyStJames

11. Release data, let devs play
Free your data
Engage developers
Create sandboxes
R&D
Prototype
Ideas and execution
$M? – How do we get brands, audiences,
@TiffanyStJames
producers and developers talking?

12. This presentation is at:
slideshare.net/tiffanystjames

13. BIMA
• Founded in 1985 - world’s oldest new media association
• Support and promote the British digital industry
• Share knowledge and best practice
• Reward great work and encourage the next generation
• Over 200 members with combined revenues of £3 billion,
representing hundreds of thousands of people
• Members of the Advertising Association – giving digital a seat the
top table
• ConnectedUK, Digital Hall of Fame, National Standards and of
course the BIMA Awards…