This document discusses the history and evolution of Facebook from its origins as a Harvard-only social network to today's global platform. It traces Facebook's growth in users from 2004 to 2010 and outlines key features including profiles, ads, groups, and pages. The document also provides advice on using apps, customizing pages, and measuring engagement to help marketers make the most of Facebook.

1. INSIDE UT
i tijs.vrolix@proximity.bbdo.be or @tijs
and ... facebook.com/tijsvrolix

2. I AM TIJS VROLIX
STRATEGIC PLANNER AT PROXIMITY BBDO

4. VISIT HTTP://PROX.TO/FARM

5. LET’S TALK
FACEBOOK

6. ON 29 DECEMBER 2006
i logged in to facebook for the first time ever
using someone else’s credentials

7. By Poj on Flickr
A BRIEF HISTORY
OF FACEBOOK

8. STARTED IN JANUARY 2004
by harvard student mark zuckerberg
called thefacebook.com back then
ORIGINALLY INVITE-ONLY FOR US UNIVERSITIES

10. 500
375
250
125
0
12/2004 12/2006 10/2007 01/2009 04/2009 09/2009 02/2010
active users (millions), source wikipedia

12. By TweetWall Pro on Flickr
BY THE WAY
WHERE’S MARC?

13. By TweetWall Pro on Flickr
BY THE WAY
THERE’S MARC

14. By Poj on Flickr
FAST FORWARD
TO TODAY

15. 3 450 300
BELGIANS ON FACEBOOK

16. facebook.com/advertising

17. 60 LIVE IN TURNHOUT, BELGIUM
between the ages of 18 and 24

18. FACEBOOK
for marketeers

19. Survey Lexicon Open Graph
Poll Groups
Games Mobile Like Community Page
Sponsored Traffic Pages
API Connect Ads Targeted
Platform Profiles
Share
Fan Social Plugins
Beacon Application
Viral
Developer Banner
Word of mouth
Graph API

20. FACEBOOK PROFILES

21. FACEBOOK ADS

22. FACEBOOK GROUPS

23. FACEBOOK GROUPS
PAGES

24. FACEBOOK GROUPS
c ommu n i t y
PAGES

25. FACEBOOK GROUPS
c ommu n i t y
PAGES
CONFUSION

26. By peter_hasselbom on Flickr
WHAT IS
THE DIFFERENCE?

27. PAGES GROUPS
• “.. may only be created by • “.. can be created by any user
an official representative of and about any topic”
that entity” • more privacy controls
• indexed by search engines • member management
• no size limitations • size limitations (email
blasts, ...)
• not connected to profiles
• always connected to one/
• support applications
more profile(s)
• support vanity urls • ...
• statistics
• ...

28. COMMUNITY PAGES?
“Community Pages are a new type of Facebook
Page dedicated to a topic or experience that is
owned collectively by the community
connected to it.”
• Facebook’s answer to unofficial pages
• think of them as Facebook wikis

29. CONCLUSION
PAGES WIN

30. By peter_hasselbom on Flickr
NOW HOW DO WE
STAND OUT?

31. APART FROM REGULAR AND
INTERESTING CONTENT
you’ve got to make sure it looks good
and offers something people want to come back for

32. MUST HAVE APPS
FOR YOUR PAGE RSS
• load external content
• Facebook Notes app allows you to import
• some thirdparty apps allow more
branding/formatting

33. MUST HAVE APPS
FOR YOUR PAGE TWITTER

34. MUST HAVE APPS
FOR YOUR PAGE HTML/FBML
• add branding to your pages
• Facebook’s “Static FBML” app or “Extend Info” app
for extra blocks and tabs

35. MUST HAVE APPS
FOR YOUR PAGE FLASH
• add ... Flash
• “Flash Player” app, again by Facebook

36. MUST HAVE APPS
FOR YOUR PAGE YOUR OWN
• by far the most unique
• not too hard

37. By peter_hasselbom on Flickr
AGAIN
STAND OUT!

43. By The Suss-Man (Mike) on Flickr
WWF (WORLD WIDE FACEBOOK)
IS THE NEW WWW

44. SOCIAL PLUGINS

45. SINGLE SIGNON
GRAPH API

46. By Darren Hester on Flickr
MEASURE
AND OPTIMIZE

47. PAGES
INSIGHTS
• measuring interactions (wall
posts, likes, comments, ...)
• A/S/L split
• post quality: engagement
quality benchmark
FOCUS ON QUALITY
RATHER THAN QUANTITY

48. By musiquegirl on Flickr
THINGS TO LOOK
OUT FOR

49. PRIVACY DEBATE

50. MOBILE
not just for geeks

51. TWITTERISATION

52. &CREDITS
PAYMENT

53. By wild1don on Flickr
FACEBOOK TO ENTER
LOCATION

54. FACEBOOK TODAY IS AN
IMPRESSIVE MARKETING TOOL
yet don’t forget about the others

55. INSIDE UT
i tijs.vrolix@proximity.bbdo.be or @tijs
download from slideshare.net/tijs