Every great product is a series of decisions. Some are influenced by market forces, some with data, some with testing, and some are decided by pure old-fashioned gut instinct.
But every type of decision is influenced by your own experiences, though process, and what information you have at hand. Even though you're not aware, you're always influenced by common cognitive biases: the mental shortcut evolution has provided to help humans survive. Even though they have their uses, they lead to us making some quirky, irrational conclusions and decisions, without even noticing.
The first step is awareness. This talk will explore some common cognitive and memory bias and logical fallacies that often come up in product design and decision-making, and how to work around them.
26. REMEMBER:
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You are constantly
influenced by not only
what you hear and see, but
the order in which you see it,
and the way it’s presented.
27. the bias
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Observational
What’s the deal with this song? Why
do I keep hearing it so much lately?
32. the bias
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Social Proof
I’m going along with this because you
guys already thought it through
...right?
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34.
35.
36.
37. REMEMBER:
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it’s always worth
asking why things are
done a certain way if
they seem odd or
confusing.
38. the bias
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Negativity Bias
seriously, if you can’t say something
nice, don’t say anything at all.
39.
40.
41.
42.
43. He that has
once done you a
kindness will
be more ready
to do you
another, than
he whom you
yourself have
obliged.
44. the bias
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Cognitive Dissonance
I had a good reason for doing that.
Let me figure out what it was.
45.
46. REMEMBER:
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Negativity bias means we
react to negative things
sometimes more strongly
than we should. There are
ways to fix the fallout.