Presented at Business4Better in Anaheim, CA on May 1, 2013, this presentation covers how Chicago web design firm Mightybytes used B Lab's Impact Assessment to forge strategic, mutually beneficial business partnerships with two not-for-profit organizations.

1. By Pixel and Pedal:
Saving the Planet
Through B Power
Business4Better
May 1, 2013
Anaheim, CA
Tim Frick | @timfrick
Monday, November 25, 13

2. Summer 2010
Monday, November 25, 13

3. When you’re angry
take it out on your legs...
Monday, November 25, 13

4. Monday, November 25, 13

5. 320 Miles
5 Days
Monday, November 25, 13

6. And hills...
....literally,
for days!
Monday, November 25, 13

7. Monday, November 25, 13

8. Monday, November 25, 13

9. And then
I went home.
:-(
Monday, November 25, 13

10. Monday, November 25, 13

11. Monday, November 25, 13

12. Monday, November 25, 13

13. Monday, November 25, 13

14. Monday, November 25, 13

15. Beer!
Professional
Development
Fund
Monday, November 25, 13
Better Healthcare

16. Monday, November 25, 13

17. Monday, November 25, 13

18. Monday, November 25, 13

19. Monday, November 25, 13

20. Monday, November 25, 13

21. Cause-Driven Clients
Monday, November 25, 13

22. Team Mightybytes
Monday, November 25, 13

23. Monday, November 25, 13

24. Monday, November 25, 13

25. Monday, November 25, 13

26. •
•
•
•
ideos
al networks.
Shot over 60 v
blog posts, etc.
directly to soci
d
Facebook walls,
nd some share
n
blog, a
eos on their ow
de .
shared these vid
the NYC-DC ri
Many riders
0 mark during
0
of Video’ app,
lar ‘Instagram
passed the 12,0
pu
Channel views
) Viddy, the po
too
get riders to use
video limit was
ried to use (and
dy’s 15 second
T
ick b-roll ‘eye
pidly. Vid
e aside from qu
se is growing ra
id
whose user ba
it for Climate R
uch useful with
om
restrictive to d
candy’ shots.
13
Monday, November 25, 13

27. Monday, November 25, 13

28. Monday, November 25, 13

29. • Lists for each day.
• Custom locations.
• 84 tips (find bathrooms,
water stops, etc.)
• Lost riders can search to
get directions.
Monday, November 25, 13

30. PORT
CLIMATE R
me sit
Here are so
Monday, November 25, 13
IDE NY
E
TREACH R
C 2012/OU
C-D
past mo
s from the
e metric
nth:
hould be
. Our goal s
ng the ride
e as well.
cantly duri
ase signifi
after the rid
its incre
fore and
can see, vis
ractions be
y ou
d site inte
NOTE: As
agement an
user eng
to increase
, Sprout
s Hootsuite
ols su ch a
tions via to
RICS
en
ET
SOCIAL M we tracked metrics and m ach, and so on.
s ib l e ,
eetRe
Where pos
tCharts, Tw
erts, Twee
, Google Al
Social
ns of
ll as mentio
ors as we
was
ors and don
S
pons
limate Ride

31. CLIMATE RIDE NYC-DC 2012/OUTREACH REPORT
• Facebook sends more traffic to the Climate Ride site than all the other social
networks combined.
NOTE: This image was generated later than the bullets above, so numbers are a bit different.
10
Monday, November 25, 13

32. Monday, November 25, 13

33. Monday, November 25, 13

34. Monday, November 25, 13

35. Climate Ride Benefits
• Website redesign with CMS and new features.
• Increased community engagement via event-based
social media campaigns.
• Increased donation conversion rate measured using
goals and funnels in Google Analytics.
• Increased donations and rider registrations.
• Measurable increase in reach to key stakeholders.
• Strategic partnerships with new beneficiaries through
introductions by Mightybytes.
Monday, November 25, 13

36. Mightybytes Benefits
• Team-building experiences that positively impact
morale, camaraderie and the company in general.
• Prolific idea generation while riding.
• Testimonials from Climate Ride help expand
Mightybytes’ national reach.
• General increased exposure through business referrals.
• Team members benefit from an inspiring boost in selfconfidence after pedaling 300+ miles, a task that
seemed impossible.
• Asked to be board member for an organization I love.
Monday, November 25, 13

37. B Lab Benefits
• Internal employee motivator to push personal
boundaries for participating B Lab staff.
• Deeper connection with B Corp community through
riding with B Corps.
• 10+ B Corps on two rides.
• Work/life balance: stay healthy.
• Building relationships with an aligned community of
change makers.
• Fundraising and other perks of being a beneficiary.
Monday, November 25, 13

38. Thank You!
Questions?
Tim Frick
Mightybytes, Inc.
www.mightybytes.com
@timfrick
Monday, November 25, 13