1. On successful completion of this course you will
be able to demonstrate:
1. Ability to conceptualise & plan moving image
around a theme.
2. Knowledge of where & how to source sound &
music for a film.
3. Ability to design & direct a short film based in
fashion shot on video.
4. Ability to edit, complete & export a short film to
the internet & DVD.

2. WE WILL ALSO TOUCH ON SOCIAL MEDIA
& IMPORTANCE & USE OF INTERNET
BUILD A WEBSITE
CREATE A FACEBOOK PAGE
CREATE A TWITTER ACCOUNT
CREATE A YOUTUBE SITE
IF TIME ALLOWS: DEDICATED MICROSITE
TO FEATURE FILMS

3. CAMDEN TOWN UNLIMITED
8 THEMES
POP-UP SHOP
EXHIBIT FILMS IN POP-UP SHOP & ONLINE

4. FILM LENGTH: 1.30 TO 4 MINUTES
USING: ANY MEDIUM CAPABLE OF BEING USED IN MOVING
IMAGE – SUCH AS:
HI DEFINITION
MINI DV
MOBILE PHONE VARIOUS
VHS
SUPER 8
STILLS CAMERA
SCANNED IMAGES
SCREEN SHOTS

5. EDITING USING:
iMOVIE
OTHER EDITING SOFTWARE:
FINAL CUT EXPRESS/PRO/X
ADOBE PREMIER
SONY VEGAS PRO

6. EXPORT TO:
INTERNET
DVD
EXTERNAL HARD DISK

7. YOU WILL NEED:
USE OF A CAMERA
USE OF AN EXTERNAL HARD DISK TO KEEP ALL YOUR
WORK ON – AT LEAST 100 G – preferably 500G or bigger!
(WESTERN DIGITAL ELEMENTS 500G - £41.78
LACIE RUGGED 1T - £100)
- ONE HOUR OF HI DEF TAKES OVER 500G
- SHOOTING RATIO BETWEEN 10/1 & 20/1
- THIS DRIVE IS AN INVESTMENT YOU CAN USE FOR FURTHER WORK AND
BACK-UP.
CONNECTING LEAD FROM HARD DISK TO MAC
(FIREWIRE/USB)
HEADPHONES (PREFERABLY ENCLOSED EAR-PIECES) WITH
STEREO MINI-JACK.

8. YOU WILL POSSIBLY NEED:
LOCATIONS
MODELS
MAKE UP
STYLING/PRODUCTION HELP
LIGHTS:
DAYLIGHT
FOUND LIGHT
CHEAP LIGHTING ALTERNATIVES
HIRED LIGHTING
START LOOKING NOW!!

9. OVER THE WEEKS WE WILL BE EXAMINING IN NO
PARTICULAR ORDER:
BASIC EDITING
GREEN SCREEN
BASIC GRADING
CUTTING TO BEATS
3 POINT LIGHTING
DIFFERENT SHOOTING MEDIUMS
STORYBOARDING
DIRECTING
EDITING SOUND

10. BRICOLAGE & CUT UP
MAINTAINING THEME & AESTHETIC
MEDIA RESOURCES & INSPIRATION (DIGITAL
SCRAPBOOK)
SOCIAL & SOCIAL-ECONOMIC CONTEXT
ECONOMIC CONTEXT WITHIN THE FASHION INDUSTRY
HISTORICAL PRECEDENTS & CONTEXT IN POPULAR
CULTURE
CREATING A BASIC WEBSITE

11. TODAY:
TAKE A LOOK AT iMOVIE
HIP HOP

12. Odd Future
(young/shock/authentic/hard working/intelligent/sober/antagonistic)
http://www.youtube.com/watch?v=XSbZidsgMfw
http://www.youtube.com/watch?v=fzi24Nssiow
Based God/Lil B
(how authentic?/cuss words extreme/skinny jeans-knackered
sneakers/video home made style/just videos,not records or live?/video of
him with white skaters-positioning)
http://www.youtube.com/watch?v=8m5CIcbytfMhttp://www.youtube.co
m/watch?v=5FYXbXu45AQhttp://www.youtube.com/watch?v=dsjvFrZv1Fk
Die Antwerd
(complete design/'Zef side' background
depth/backstory/reinvention/originality/shock/bricolage)
http://www.dieantwoord.com/
Fashion film for Alexander Wang (association)
http://www.youtube.com/watch?v=NL-UW1Q5o9Q

13. CREATE 30 SEC SILENT FILM USING MOBILE – VIDEO
ORSTILLS.
ARRANGE/EDIT ‘IN-CAMERA’ IE: TAKE EACH
SHOT IN THE ORDER THEY WILL BE SEEN IN.
BE STRICT.
WE WILL UPLOAD TO iMOVIE NEXT WEEK & VIEW.

14. Child Of The Jago
http://www.youtube.com/watch?v=zLIlo7lsgDo
Dior
http://www.youtube.com/watch?v=V6hKNZ4wX0o&feature=player_embedded
Agent Provocateur
http://www.youtube.com/watch?v=7DY728GDWI0
Prada
http://www.youtube.com/watch?v=JgaGXv1XnrA&feature=player_embedded
Cartier
http://www.youtube.com/watch?v=yaBNjTtCxd4
ALSO LOOK AT: http://www.odyssee.cartier.us/#/bonus

15. CHOOSE A SHORT FILM FROM THE LIST. EXAMINE IT
AND…
DECIDE:
WHO ARE THE TARGET DEMOGRAPHIC?
WHAT ARE SOME KEY VISUAL ELEMENTS?
WHAT IS THE SIGNIFICANCE OF THE SOUNDTRACK?
FIND OUT:
THE APPROXIMATE BUDGET.
WHO THE DIRECTOR IS AND THEIR BACKGROUND.

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