HubSpot’s Inbound 2012 is the world’s largest gathering of inbound marketers. Me and 2,799 marketers convened for 4 incredible days in Boston.

1. HubSpot’s Inbound 2012 is the world’s largest gathering of inbound
marketers.
Me and 2,799 marketers convened for 4 incredible days in Boston.
“28 AHA MOMENTS”
FROM #INBOUND2012
Created by
@tinacpowell
DISCLOSURE: This presentation is meant to educate and entertain.
I am a HubSpot screaming raving fan and enterprise user. Thank you.

2. WE ARE NOW LIVING THROUGH THE
SINGLE BIGGEST CULTURE SHIFT OF
OUR TIME
Gary
Vaynerchuk
@garyvee

3. Brian Halligan
@bhalligan
MARKETERS NEED TO MATCH
HOW PEOPLE SHOP AND LEARN

4. YOU ARE WHAT YOU PUBLISH
David Meerman Scott
@dmscott

5. SOCIAL MEDIA IS A VIABLE AND
SCALABLE LEAD GENERATION
CHANNEL
Rebecca Corliss
@repcor

6. BUILD FOLLOWERS BY
PAYING IT FORWARD
Dharmesh Shah
@dharmesh

7. FREE CONTENT DRIVES TRAFFIC
David Meerman Scott
@dmscott

8. BIAS NUMBER ONE: RANKING
POSITION IS ALL THAT MATTERS
Rand Fishkin
@randfish

9. NUMBER ONE DRIVER OF
CONVERSION IS MATCHING
SOMEONE’S INTENT
Tim Ash
@tim_as
h

10. MAKE IT
PERSONAL
David Meerman Scott
@dmscott

11. BIAS NUMBER 6: ONLY TARGET
HIGH SEARCH VOLUME
KEYWORDS
18% of all searches on Google have
NEVER been searched before
Rand Fishkin
@randfish

12. ATTACK THE PROBLEM
NOT THE COMPETITION
Dharmesh Shah
@dharmesh

13. YOU DON’T JUST WANT A
FOLLOWING, YOU WANT
SCREAMING RAVING FANS
Laura Fitton
@pistachio

14. Dharmesh Shah
@dharmesh
LEARN TO LOVE TWITTER LISTS

15. PAID MEDIA ALONE IS NOT A
SUSTAINABLE CHANNEL
Mark Roberge
@markroberge

16. David Carpenter
@davidcarpenter
CUT THE GEEK SPEAK,
TRIPLE YOUR EARNINGS

17. EMOTIONAL IQ IS GOING TO
DOMINATE OUR BUSINESS
Gary Vaynerchuk
@garyvee

18. REPACKAGE CONTENT
Maggie Georgieva
@mgieva

19. FIND THE GOLDEN FOLLOW UP
Rebecca Corliss
@repcor

20. UNDERSTANDING WHO YOUR
CUSTOMERS ARE MATTERS NOW
MORE THAN EVER
Gary Vaynerchuk
@garyvee

21. IF CONTENT IS KING
THEN CONTEXT IS
GOD
Gary Vaynerchuk
@garyvee

23. RETENTION IS THE GAME MY
FRIENDS
Gary Vaynerchuk
@garyvee

24. 70% OF DEMAND EXISTS IN THE
LONG TAIL IN ANY INDUSTRY
Rand Fishkin
@randfish

25. SOLITUDE IS A CRUCIAL
INGREDIENT
OF CREATIVITY
Susan Cain
@susancain

26. YOUR STORY HAS THE ABILITY TO
TRANSFORM YOUR BUSINESS
Ann Handley
@MarketingProfs

27. Dharmesh Shah
@dharmesh
YOU’RE MORE LIKELY TO FAIL
FROM NOT USING SOCIAL MEDIA

28. You are awesome because of your flaws,
Not in spite of them.
Ann Handley
@MarketingProfs
BE FLAWSOME

29. FOLLOW ME @TINACPOWELL
FOLLOW ME @HUBSPOT