Webinare for CPAs and members of the Virginia Society of Certified Public Accountants (VSCPA).

1. The Power of Social Media
June 11, 2010
> Tina Lambert, CAE | VSCPA Vice President of Member
& Public Relations
What the heck is Web 2.0
& social media?

2. BlackPlanet.com, Flickr.com , Reunion.com, aSmallWorld, Bebo , Blue Dot, Bolt, Broadcaster.com, Buzznet,
CarDomain, Consumating, Couchsurfing, Cyworld, Dandelife, DeadJournal, DontStayIn, Doostang,
Ecademy, eSPIN, Facebook , Faceparty, Flickr, Flirtomatic, Fotki, Friends Reunited, Gaia Online,
Geni.com, GoPets, Graduates.com, Grono.net, Hyves, imeem, Google , Infield Parking, IRC-Galleria, iWiW,
Joga, Bonito, Last.fm, LibraryThing, LinkedIn , LiveJournal, LunarStorm, MEETin, MiGente.com, Mixi, MOG, Multiply,
My Opera Community, myYearbook, Netlog, Nexopia, OUTeverywhere, Passado, Piczo, Playahead, ProfileHeaven,
Pownce, RateItAll , Reunion.com, Searchles, Sconex, Shelfari,Soundpedia, Sportsvite, Studivz, TagWorld,
TakingITGlobal, The Doll Palace, The Student Center, Threadless, TravBuddy.com, Travellerspoint, Tribe.net, Vampire Freaks,
Vox, WAYN, WebBiographies, Windows Live Spaces, Woophy, XING
The Social Media Landscape

3. SOCIAL MEDIA
IS AN UMBRELLA TERM…
THAT DEFINES THE VARIOUS ACTIVITIES THAT
INTEGRATE TECHNOLOGY, SOCIAL INTERACTION
AND THE CONSTRUCTION OF WORDS, PICTURES,
VIDEOS AND AUDIO.
http://www.wikipedia.org
It’s also a fancy way
to describe
PEOPLE
having
CONVERSATIONS
online.
Photo by Kris Hoet

4. The CONVERSATIONS are powered by…
• Blogs
• RSS
• Widgets
• Online Chat & Listservers
• Wikis
• Social Networks
The CONVERSATIONS are powered by…
• Social Bookmarks
• Podcasts & Videocasts
• Video Sharing Sites
• Photo Sharing Sites
• Virtual Worlds

5. Why should I care about
Web 2.0 & social media?
Is social media a fad?
You decide! Socialnomics.net
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

6. Reason #1
SOCIAL NETWORKING SITES ARE THE MOST POPULAR SITES
NEXT TO GOOGLE AND YAHOO — AHEAD OF PERSONAL
E-MAIL.
Nielsen, Global Faces & Networked Places, 2009
Reason #2
SOCIAL MEDIA HAS BECOME A FUNDAMENTAL PART OF
GLOBAL BUSINESS AND WILL CONTINUE TO ALTER THE
CONSUMER EXPERIENCE.
John Burbank, CEO of Nielson Online, 2009

7. Reason #3
TIME SPENT ON SOCIAL NETWORKS IS EXPLODING –
3X FASTER THAN OVERALL INTERNET RATE.
Nielson, Global Faces & Network Places, 2009
Reason #4
THE IRS USES SOCIAL MEDIA. IF THEY CAN DO IT, CAN’T
YOU?

8. IT’S NOT A FAD. IT’S A FUNDAMENTAL SHIFT
IN THE WAY WE COMMUNICATE.
The old
communication
model was a
MONOLOGUE.
A >>> B
The new communication model
is a DIALOGUE. A<<<>>>B

9. Old way… New way…
• Controlled • Transparent/open
• Organized • Inclusive
• Exclusive • Authentic
• One sided • Vibrant
• Product-driven • Consumer-driven
Only 14% of 78% of people trust
people trust RECOMMENDATIONS
ADVERTISEMENTS. of other consumers.
A >>> B A<<< >>> B
MEET YOUR FUTURE EMPLOYEES,
PARTNERS, CFOs, CEOs…

10. What are some of the advantages
of Web 2.0 & social media?
Some ADVANTAGES…
• Cheaper
• Stickier
• Viral
• Interactive
• Visible
• Global
• Changes quickly
• Connects

11. Even more ADVANTAGES…
• Flexible
• Helps Your Search
Engine Rankings
• Drives Traffic to
Your Website
• Good Word of Mouth
• Business Leads
• Ideas, Trends, Buzz
• It’s EVERYWHERE
Old way… New way…
• Controlled • Transparent/open
Are my staff, clients
• Organized • Inclusive
Or hanging out HERE?
hanging out HERE?
• Exclusive • Authentic
• One sided • Vibrant
• Product-driven • Consumer-driven

12. FOUR WAYS
SOCIAL
MEDIA CAN
HELP YOU
TODAY
GROW
YOUR BRAIN

13. FIND
YOUR CALLING
BUILD
YOUR NEST

14. MAKE
SOME DOUGH
How do I get on the
Web 2.0 & social media highway?

15. •Immerse yourself in
conversations
•Monitor trends & competition
•Google alerts
A. Listen
•Set up a profile
•Friend 25 people
•Comment on blogs
•Answer questions
B. Participate
•Share your expertise
•Create content/ideas
•Write a blog
A. Drive •Drive conversations
D. Traffic Signs
>Privacy: Customize what
others can see about you
(professional v. personal)
• Create ‘Friend’ groups
• Edit privacy settings
>Etiquette: Once you’re riding
the social media highway,
remember to obey common
Internet traffic rules of thumb.
>Policy: Obey or set company
guidelines for participation.
socialmediagovernance.com/policies.php

16. THINGS to consider…
>Be responsible for what you write.
>Consider your audience.
>Exercise good judgment & common
sense.
>Respect copyrights.
>Protect confidentiality.
>Bring value.
>Develop a plan.
REMEMBER…YOU are your BRAND.
E. Test Drive
• 7 million users > 1,382%
increase in one year >
largest age group is 35-49
• It’s simple
> Communicate short
(140-character) bursts of
information to the
people that subscribe to
your updates
> These updates are
known as “tweets.”

17. How do I get started? 1. SET UP AN ACCOUNT
How do I get started? 2. ENTER PROFILE INFO

18. How do I get started? 3. FIND OR FOLLOW FRIENDS
& GROUPS
How do I get started? 4. SELECT TOOL TO POST &
READ TWEETS
Tweetdeck
> Runs on your
desktop
> Multiple
accounts
> Friend & search
columns
> Facebook &
Myspace
> iPhone app

19. How do I get started? 4. SELECT TOOL TO POST &
READ TWEETS
How do I get started? 5. LEARN THE
TWITTERVERSE
FOLLOWING
Shortened URL
TweetUp
@username
DM (Direct RT (Retweet)
Message)
TWEET
#HASHTAG

20. How is the VSCPA involved
in Web 2.0 & social media?
New MULTIMEDIA & ONLINE OFFERINGS
to enhance membership
• RSS
• Podcasts
• Blog (CPACafe.com)
• Microblog (Twitter.com/VSCPANews)
• Photo sharing (Flickr.com)
• Video, Videocasts (YouTube, Coming Soon!)
• Social networking (LinkedIn, Facebook groups
• Online communities targeted to different
practice areas, including e-mail listserves
• Visit “Social Media” section
of www.vscpa.com

21. OTHER social media for CPAs
• Wiki: www.wikicpa.com
• Blogs: www.cpacafe.com >
www.cpablogger.com >
www.cpasuccess.com >
http://bigfouralumni.blogspot.com
• Videos & Media:
www.financialfitness.com >
www.aicpa.org/Media+Center >
www.feedthepig.com
• Learning: www.cpalearning2.com
RESOURCES on social media
Blogs
www.TypePad.com
www.WordPress.com
www.BlogLines.com
Microblogging/Tracking
Twitter: www.Twitter.com
TweetDeck: www.TweetDeck.com
TwitterBerry: www.orangatame.com/products/twitterberry
HootSuite: www.HootSuite.com
Tweetie: www.atebits.com/tweetie-iphone
Hashtag: http://hashtag.org
Google Alerts: www.google.com/alerts

22. RESOURCES on social media
Social networks
Facebook: www.Facebook.com
LinkedIn: www.LinkedIn.com
Plaxo: www.Plaxo.com
HubStreet: www.HubStreet.com (a new one
for CPAs and lawyers)
Multimedia sharing sites
YouTube: www.YouTube.com (videos)
Flickr: www.Flickr.com (photos)
Picasa: Picasa.Google.com (photos)
SlideShare: www.Slideshare.com (slidedecks)
RESOURCES on social media
Podcasting
iTunes: www.apple.com/itunes
(for finding and listening to podcasts)
Audacity: audacity.sourceforge.net
(for recording / editing podcasts)
Wikis
PB Wiki: www.PBWiki.com
WikiSpaces: www.WikiSpaces.com
Policies & Articles
Mashable: www.mashable.com
Governance: www.socialmediagovernance.com/policies.php

23. CONNECT with me/us
Tina Lambert, CAE
VSCPA Vice President, Member & Public Relations
• Phone: (804) 612-9416
• E-mail: tlambert@vscpa.com
• Web: www.vscpa.com
• LinkedIn: www.linkedin.com/in/tinalambert
www.linkedin.com / search for “Virginia Society of CPAs”
• Facebook: www.facebook.com/TinaLambert1
www.facebook.com / search for “Virginia Society of CPAs”
• Twitter: www.twitter.com/TinaLambert
www.twitter.com/VSCPANews
THANK YOU
very, very much!