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For real estate agents: How to effectively create a niche working with real estate investors and how to successfully cater to this unique type of consumer. Also includes information on using the free tools from T-ReX Global to market to the real estate investor community.
1. Working with Real Estate
Investors
by: Tina Merritt of wolkia.com
and Niman Singh of trexglobal.com
2. Why Work with Real Estate Investors?
Investors are purchasing more now than ever, and
agents who are not marketing to them are missing
out on some prosperous opportunities...
3. Why are Investors Buying?
Current housing conditions have turned the market
into an investors' playground, and WSJ reports that
half of the buyers in some markets are investors who
purchase SFHs, Townhomes and Condos.
More investors are purchasing foreclosures now
than ever before, and agents who are not marketing
to investors are missing out on some prosperous
opportunities.
4. Why are Investors Buying?
As of March 1, Fannie started allowing investors to
hold up to 10 mortgages and get Fannie Mae backed
loans. The limit had been previously reduced to 4
mortgages.
There will be an increase in activity from
investors who had been halted by the 4 property
limit, and it's certainly a good time to market to
them.
5. How Many Investors are Out There?
Investors account for at least 22% of the market, and
75% of their purchases are single family homes,
condos and townhouses.
6. Add Value to the Service You Provide
To retain clients, gain referrals, and increase recurring business
- you need to do something special to set yourself apart from
your competition. There are many different ways to ADD
VALUE to the service you provide for your clients, and
providing resources is one of them.
7. Owning rental property is tough, and real estate investors have
a lot of pain points - like finding a handyman and other good
resources.
One easy way to ADD VALUE to your services is by helping
solve these pain points. You can stand out from other real
estate professionals by learning about your clients' wants,
identifying their obstacles and pain points - and then pointing
them in the direction of resources that can help.
ADD VALUE to your services by educating yourself, becoming
more knowledgeable for your clients, and by exhibiting a "how
can I help" mentality that will keep clients coming back to you.
24. Storytelling Sells
In order to be a great storyteller, you must be able to add interesting people and places,
curiosity, drama, and humor to your tales.
28. Where to Find Properties?
• MLS
• Paper & online classifieds
• Auctions
• Advertise to sellers
• Word of mouth, networking
• Meetups for Investors
29. Become an Expert in Your Trade
• Subscribe to and read real estate investment news
daily
• Take a real estate investment course at a local
college or university
• Study the economics of your market and be
familiar with trends and statistical data
• Comment and add valuable insight on real estate
investment websites and blogs
34. Here is the web address to sign up for the FREE webinar:
http://www.trexglobal.com/property-management-software/i/webinar.htm
Remember....T-ReX Global costs YOU nothing and adds
VALUE to your services while also increasing your
business!
35. Sign Up for Your FREE Account!
• Go to: www.trexglobal.com/partner
• Enter your personal branding information
• Print out your investor flyers
• Post a free ad for investors on Craigslist.com
using your branded link
• Insert a tab just for investors on your website and
include the free tools from T-ReX Global
• Need help? Contact: partner@trexglobal.com
36. Thank you for attending our webinar! Please visit our
website: wolkia.com
Wolkia – Helping Real Estate Embrace Technology