Welcome to a workshop called “How to design an Industry CV” held by Tina Persson professional academic coach & career adviser, My Headhunter & Career Coach. Many PhD students find it hard to take their first steps towards a non-academic career in industry. After several years in academia PhD students have developed many skills but have difficulties in translating them into an industry language. Not only is the terminology different but also the attitude and-mind-set dealing with terms such as quality and business management. You use your CV to sell yourself and YOU must survive the first round of selection! So, you must learn how to design a CV that attract recruiters, hiring managers or are picked up by an ATS systems (robot). In this workshop you will learn the difference in writing an academic CV and an industry CV. You will also learn the importance of starting to understand what you want to do – not what you have done. Finally also the importance of tailoring your CV to the jobs you are applying for. Following will be included: • Transferable, Soft and Hard skills • How to market yourself in your CV • Tailoring your CV to job adds • Marketing your skills on-line (On-Line CV) • Expectations of outcome from PhD

1. CV for Industry – Why and
How?
Docent Tina Persson, My HeadHunter&CareerCoach
Boost your Future Career
www.linkedin.com/in/tinapersson1
My HeadHunter&CareerCoach
@TinaPersson1Tina Persson1
Tina Persson slideshare.net/tinapersson90

2. Social and Digital CV – Social Media
 LinkedIn – 10.000.000
 Facebook – 18.000.000
 Twitter – 8.000.000
Facts about where US candidates
found their recent job!
Tina Persson MY HeadHunter&CareerCoach
Social Job Hunting

3. Your Skills? – Your CV Your Fingerprint
 What Skills to add on? To your
Professional Profile
 Soft Skills, Hard Skills
 Identify Your Transferable Skills
Tina Persson MyHeadHunter&CarerCoach
Skills Development
Make is easy for Hiring Managers
or Headhunters to find you

4. Build Your On-Line Profile – Your Personal
Brand
 Future CV is Google!
Tina Persson MyHeadHunter&CareerCoach
People taking care of their
Personal Brand, Developing
attractive Hard and People
skills will be winners on the
Global Market

5. Your Personality – Motivation and Drives
 Big Five – Physiometric analysis
 Knowing when you performe – The
best you
 Ex: Quality QA/QC or RA?
 Ex: Sales & Marketing
 Ex: Analyst
 Ex: Helping People
Tina Persson My HeadHunter&CareeCoach

6. Tina Persson My HeadHunter&CareeCoach
Global Project Manager driving digital talent attraction
 Human Resources
 Denmark - Bagsværd
Novo Nordisk is expanding globally. As a consequence we experience a strong demand for talented
employees. To support the strategic talent attraction agenda, we are looking for a Global Project
Manager, who will be responsible for driving the digital talent attraction strategy, which is essential
when it comes to positioning Novo Nordisk as a preferred employer and securing our ability to
attract, recruit and acquire critical talents worldwide.
About the department
The Global Project Manager will join our Global Talent Attraction department consisting of 5
dedicated employees. We have a variety of backgrounds (HR, communication, marketing and IT)
and use our differences to create novel ideas and high-quality solutions in the area of employer
branding, digital & social media, talent sourcing and recruitment. Our main objectives are to
increase the knowledge and attractiveness of Novo Nordisk as a workplace and to ensure that we
continue to engage and recruit new talents to the organisation in the most effective way. We serve
as a centre of excellence for the various business areas and affiliates to help them address their
specific challenges in attracting and recruiting critical talent.
The job
As Global Project Manager, your main role will be to drive the digital talent attraction strategy. You
will act as a change catalyst ensuring that digital best-practices are applied broadly across our
global HR organisation and that digital services including vendor relationships are scalable when it
comes to the short- and long-term talent attraction needs. Together with your colleagues you will
recommend and implement strategies to business areas and affiliates that raise the bar when it
comes to using new innovative approaches for recruitment, employer branding and talent sourcing.
This involves following developments within external digital trends and internal needs for new
initiatives and tools. You will work as a key strategic point of contact when it comes to further
developing the digital talent attraction ‘eco-system’ which consists of our applicant tracking
system, our global career sites and our use of digital & social media platforms such as LinkedIn,
YouTube, Facebook, Job boards etc.

7. Tina Persson My HeadHunter&CareeCoach
TINA TINARSSON
Sturegatan 123, Stockholm | 004678900000 | tina.tinarsson@gmail.com
LinkedIn Profile: http://se.linkedin.com/in/tinatinarsson/
PROFESSIONAL PROFILE
Program Manager with several years of experience in Talent Attraction, Sourcing,
Researcher, Digital Communication, Social Media Platforms and Recruitment in a global
perspective. Well known in the Life Science, Engineering and IT segment for Change
Management, Career Development and for enhancing brand awareness with
documented results.
AREAS OF EXPERTISE
Project Management
Talent Sourcing
Digital Communication
Social Media Platforms
Recruitment
Change Management
LinkedIn
Global Career Sites
Career Development
Life Science
ATS
CRM

8. Missing skills to Match? What to do?
 Work on your Transferable Skills
 Add skills by Internship
 Add skills by Volunteer Work
 Hidden Job Market!
 Connection interested in your
Personal Attitude
 Courses
Tina Persson My HeadHunter&CareeCoach
Identify your TS!!

9. Tina Persson My HeadHunter&CareeCoach

10. Tina Persson My HeadHunter&CareeCoach

11. Workshop – Part 1
 What is an Analogue CV?
 When do you use an Analogue
CV?
 What is a Digital CV?
 When is your Digital CV used?
 SWOT – Analogue CV
 SWOT – Digital CV
Tina Persson My HeadHunter&CareeCoach

12. Workshop – Part 2
 What is a Hard Skill?
 What is a Soft Skill?
 What is a Transferable Skill?
 What is YOUR Status NOW? – With
respect to: 1. Hard Skills 2. Soft
Skills 3. Transferable Skills 4. CV
for Industry 5. LinkedIn (On-line
presence 6. Job Market
Tina Persson My HeadHunter&CareeCoach
Scale1 10

13. Workshop – Part 3
Tina Persson My HeadHunter&CareeCoach
How you build your CV – Make a Strategy?
PhD 4-5 years
Post doc/Researcher/PM 2-6 years
SM/SR/LM/Start-Up 5-8 years
CRM/GM/CEO/Partner

14. Thanks for your Collaboration!
Tina Persson My HeadHunter&CarerCoach
www.linkedin.com/in/tinapersson1
My HeadHunter&CareerCoach
@TinaPersson1
Tina Persson1
Tina Persson
slideshare.net/tinapersson90