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Getting the Numbers Straight  Mobile Internet Usage by Low-Income South African Youth  Tino Kreutzer Centre for Film and Media Studies University of Cape Town
The Challenge ,[object Object],[object Object],[object Object],GSM Association: Growth of mobile subscribers in Africa
The Challenge ,[object Object],[object Object],[object Object],[object Object],[object Object]
The South African case ,[object Object],[object Object],Source: AMPS 2007 All Media and Product Survey 2007: Internet used among 16-19-year-olds
Getting the Numbers Straight  - The Project ,[object Object],[object Object],[object Object]
Research Stages 2008 2009 Pilot study:  a township high school  (May 2008) Urban in-depth study:  Cape Town metro area  (November 2008) Other countries:  starting 2009/2010 National study: 2009 2010
Pilot study results ,[object Object],[object Object],Urban Pilot Study
Gadget usage and ownership Pilot study results – N=66
Personal communication  on the previous day Pilot study results – N=66
Internet and Web usage on the previous day Internet on traditional computer on the previous day: 20% Pilot study results – N=66
Entertainment  on the previous day Pilot study results – N=66
Mobile instant messaging  on the previous day Pilot study results – N=66
Usage micro factors  on the previous day Very high expenditure: on average R30 or $4 per week - about half of all expenses Pilot study results – N=66
Getting the questions right ,[object Object],[object Object],[object Object]
Getting the questions right
Current Research Urban in-depth study:  Bottom 50% most deprived neighborhoods  in Cape Town metro area (N=600)
Next steps ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]

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Getting the Numbers Straight: Mobile Internet Usage by Low-Income South African Youth

  • 1. Getting the Numbers Straight Mobile Internet Usage by Low-Income South African Youth Tino Kreutzer Centre for Film and Media Studies University of Cape Town
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Research Stages 2008 2009 Pilot study: a township high school (May 2008) Urban in-depth study: Cape Town metro area (November 2008) Other countries: starting 2009/2010 National study: 2009 2010
  • 7.
  • 8. Gadget usage and ownership Pilot study results – N=66
  • 9. Personal communication on the previous day Pilot study results – N=66
  • 10. Internet and Web usage on the previous day Internet on traditional computer on the previous day: 20% Pilot study results – N=66
  • 11. Entertainment on the previous day Pilot study results – N=66
  • 12. Mobile instant messaging on the previous day Pilot study results – N=66
  • 13. Usage micro factors on the previous day Very high expenditure: on average R30 or $4 per week - about half of all expenses Pilot study results – N=66
  • 14.
  • 16. Current Research Urban in-depth study: Bottom 50% most deprived neighborhoods in Cape Town metro area (N=600)
  • 17.
  • 18.