1. HOW TO
CAPTURE
SXSW 2012
TINYVOX LETS YOU
TAPE & SHARE AUDIO
SRINI KUMAR 2/26/12
TINYVOX@GMAIL.COM

2. THE ONLY WAY
TO DO IT RIGHT
• Extremely easy
• Start in seconds:
just touch red button
• Type as you tape or
anytime you like later
• Don’t tape dead air:
use the pause button
to keep the tape dense
• Once on, forget it! :D
• An Instant Podcast On
Your Twitter Feed: RAD

3. TINYVOX LETS YOU CAPTURE
SXSW EASIER THAN VIDEO.
• Stop holding up your iPhone like it’s 2007
• Many people are averse to being video’d
• Your arm will get tired; you can’t PAUSE
• Your mobile device will get full & drain
• The AUDIO is where the ideas are
• Others are videotaping & sharing anyway
• You need notes primarily for YOU
• You can’t multitask when videotaping

4. YOUR MISSION AT SXSW:
CAPTURE IDEAS & ENERGY
• On the lookout for inspiration & guts
• Be fully involved, not scribbling frantically
• Remember EVERYTHING – digest it later
• Take notes when you’re inspired
• Typing is important but not enough
• Share the ideas with the world / your team
• Time travel back to good conversations

5. WHAT SHOULD YOU TAPE?
EVERY GOOD IDEA YOU FIND!
• Keynotes and Panels and Special Events
• Hallway conversations & party encounters
• Your own ideas and insights
• @messages to specific Twitter users –
enter their username in the TAPE LABEL
• It’s far less intrusive than video.
• It’s rich content without the effort.
• You can tweet up to 30min in std. quality.

6. TAPE IDEAS AT SXSW SO YOU
CAN RELIVE THEM LATER
• You don’t have time to scribble
• You can’t type as fast as you need
• You want to focus on the panel
• Tape hallway conversations – you need to
be fast to capture spontaneous
brainstorms
• You can share tapes with a team at home
• You can tweet tapes for the world to hear
• Such tapes will probably get SHARED!

7. THESE IDEAS ARE RELEVANT
TO YOUR AUDIENCE!!!
• Your followers are expecting ideas
• What moves the needle for your audience?
• Give them something they’ll want to share
• Cause them to have clout by hearing ideas
• Engage them for minutes at a time
• Earn their gratitude for sharing SXSW 2012
• Don’t forget music and random hilarity

8. NOT EVERYBODY CAN MAKE
IT THIS YEAR SO SHARE IT!
• Audio is easier to create than video
• Just typing notes is sort of boring
• You can type up notes LATER to add ideas
• You can get your teammates who couldn’t
make it this year up to speed & in the loop
• Your audio will get to your followers ASAP
• Your followers will thank & retweet you
• YOU CAN TYPE YOUR OWN NOTES TOO!

9. TAPE IT
OR LOSE IT
Thanks!
Hope to
hear from
you soon!
(get it? :D)
Srini Kumar
@tinyvox