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1. Drama: (what have you experienced, use the ‘Drama Tool’ to help) Name:
5 Keywords: (what words would people
type into Google to describe the drama?)
5 Keywords: (what words would people type
into Google to find this product?)
Competitors name: (from Google pg1)
Website:
Price of product:
Competitors name:
Website:
Price of product:
How could you improve the competitors product: (Google
customer reviews to find their drama when using a competitor product)
Product: (find a product that solves the
drama, from Google)