1. To get more course tutorials visit
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In this pack of BUS 402 Week 5 Discussion Questions 1 you
will find the next information:
Corporate Social Responsibility
Think of companies that are concerned not only with the
bottom line, but also with being good corporate citizens.
Share examples and the reasons why you think these
companies practice social responsibility.
Business - General Business
BUS402 Strategic Management Business Policy Tutorial
Course Text:
Marcus, A.A. (2011). Management Strategy: Achieving
Sustained Competitive Advantage (2nd ed.). New York:
McGraw-Hill Irwin. ISBN: 9780078137129, bundled with case:
Starbucks’ Global Quest 2006: Is the Best Yet to Come?
Week One
Required Readings
Chapter 1: Strategy Basics
Chapter 2: External Analysis
Chapter 3: Internal Analysis
Discussions
Week 1 - DQ1 - Environmental Changes- BUS402 Strategic
Management Business Policy
Provide an example of an industry or company that has
changed its strategy over time as environmental factors such
as technology, competition, and consumer preferences have

2. changed. Explain the changes in environment and in the
industry’s or company’s evolving strategy.
Week 2 - DQ2 - Vision and Mission - BUS402 Strategic
Management Business Policy
Share the vision and mission statement of your firm (or one
with which you are familiar). How is that vision and mission
statement communicated to employees and the public?
What is the role of the vision and mission statement in
driving the activities of the firm? If there is no vision and/or
mission statement, discuss possible reasons why it is not
clear.
Week Two
Required Readings
Chapter 4: Timing and Positioning
Chapter 5: Mergers, Acquisitions, and Divestures
Discussions
Week 2 - DQ1 - Components of External Environment -
BUS402 Strategic Management Business Policy
What are the two most relevant externalities from Exhibit 2.6
for a firm with which you are familiar? Have these
externalities made the industry in which the firm operates
more, or less, attractive to you as consumer? Explain your
rationale.
Week 2 - DQ2 - Components of Internal Analysis - BUS402
Strategic Management Business Policy
Using “The Seven-S Framework” from pages 58-59 to
examine a firm with which you are familiar and address how
the firm stacks up in respect to the “qualities of excellence”
list on page 59. Does alignment with this list help explain why
the firm is currently successful or unsuccessful (use any
metric you think is appropriate to judge success)?

3. Assignments
Week 2 - Assignments - S.W.O.T. Analysis - BUS402 Strategic
Management Business Policy
Watch the video, How to Perform a S.W.O.T. Analysis, and
then conduct an S.W.O.T. analysis using the Starbucks’ Global
Quest 2006: Is the Best Yet to Come? case provided in the
Course Materials section of your course shell. The analysis
should address the components of the organization’s
environment (internal strengths and weaknesses, and
external opportunities and threats), alternatives to consider,
and your assessment of the quality of the decision made by
the company and/or your recommendation(s) for
improvement. (NOTE: This will become part of your final
paper.) Your paper must be four to five pages in length,
incorporate at least two resources from the University’s
Online Library collection, and be formatted according to APA
style as outlined in the approved APA style guide.
Week Three
Required Readings
Chapter 6: Globalization
Chapter 7: Innovation and Entrepreneurship
Discussions
Week 3 - DQ1 - Market Positioning Strategies - BUS402
Strategic Management Business Policy
Chapter 4 addresses timing and positioning (or market niche)
strategies. Using Exhibits 4.8 and 4.9 to assess a firm of your
choice. What generic strategy is this firm employing? Are
they using a combination approach? What are the
advantages/disadvantages of consciously using a generic
strategy? Explain your position.
Week 3 - DQ2 - Vertical Integration - BUS402 Strategic

4. Management Business Policy
Is your company vertically integrated? If so, is it fully, or
partially, integrated? If not, would such a move yield
potentially high competitive rewards? Explain your rationale.
You can also use a past firm or one with which you are
familiar. Respond to at least two of your fellow students’
posts.
Quiz
Critical Thinking Quiz. This quiz consists of 25 multiple choice
questions.
Week Four
Required Readings
Chapter 8: Continuous Reinvention
Chapter 9: Implementation
Discussions
Week 4 - DQ1 - International Markets - BUS402 Strategic
Management Business Policy
What issues are likely to arise in a developing country when a
global giant like Coca-Cola begins operations there? What
kinds of advantages does such an expansion bring to the
globalizing organization? Support your thoughts with
research. Respond to at least two of your fellow students’
posts.
Week 4 - DQ2 - Multi-business Corporations - BUS402
Strategic Management Business Policy
Consider how a large diversified organization sets strategy.
PepsiCo, for example, has beverages (Pepsi, Mountain Dew,
Gatorade, Tropicana, Aquafina, Dole,
and tea and coffee through partnerships with Lipton and
Starbucks) and food companies (Frito Lay, Quaker, Sabritas,
Gamesa, and Latin Americas Foods). Do you think all the

5. business units should have the same strategy, or should they
be independent and set their own strategies? Explain.
Assignments - Not included in this tutorial at this time!
Program Comprehensive Exam. Complete the comprehensive
exam, which will take approximately two hours and will be
graded based on your score.
Week Five
Required Readings
Husted, B., Allen, D. (2007). Corporate social strategy in
multinational enterprises: Antecedents and value creation.
Journal of Business Ethics, 74(4), 345-361. Retrieved from
ProQuest Database.
This article is a study of corporate social responsibility (C.S.R.)
as it is specifically applied to multinational firms, emphasizing
the need for C.S.R. to be strategic in order to create value.
Dwyer, R.J. (2009). "Keen to be green" organizations: A
focused rules approach to accountability. Management
Decision, 47(7), 1200-1216. Retrieved from ProQuest
Database.
This article discusses a practical approach to businesses that
incorporate green initiatives into their strategies.
Discussions
Week 5 - DQ1 - Corporate Social Responsibility - BUS402
Strategic Management Business Policy
Think of companies that are concerned not only with the
bottom line, but also with being good corporate citizens.
Share examples and the reasons why you think these
companies practice social responsibility.
Assignments
Week 5 - Assignments - Final Case Study and Strategic Plan -
BUS402 Strategic Management Business Policy

6. Final Project
The final assignment for this course is a Final Case Study and
Strategic Plan. The purpose of the Final Project is for you to
culminate the learning achieved in the c...
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