Generate more leads for your business or executive coaching practice through Search Engine Optimization (SEO). This Slideshare shows you step by step how to get started. Learn more at http://buildoutmarketing.com

1. Search Engine Optimization
How to Grow your Coaching Practice with SEO
Presented by Tom Buford
Contact: tom@buildoutmarketing.com
www.BuildoutMarketing.com
770.364.9597

2. The Challenge
Trying to Build your Coaching Practice

3. Competition from all Over the World
CHALLENGE #1

4. Not being Seen as an Authority
CHALLENGE #2

5. Generating Consistent Leads
CHALLENGE #3

6. The Solution
Adding SEO to your Marketing Mix

7. Search Intent vs.
“Interrupt Marketing”

8. It’s Working for you
…even when you’re not

9. Proper SEO =
Authority Marketing

10. 5 Steps to Create an Effective
SEO Foundation

11. 1. Research - ID Opportunity + Value
2. On-Site Optimization
3. Quality Content
4. Authoritative Backlinks
5. Track, Test & Tweak

12. 1.Research – ID Opportunity + Value
• Google Related and Suggested searches
• Google Keyword Planner
• SEMRush.com

13. Generating Great Keyword Ideas
1. Type “broad” term into Google search
2. Utilize Google’s suggested searches and related searches
3. Identify good “Long Tail” key terms

14. Checking potential search volume:
Adwords.Google.com

15. Quick Competitive Analysis:
SEMRush.com

16. Quick Competitive Analysis:
SEMRush.com
#1 in Google for “Employee Engagement”
- engageforsuccess.org
- 2500 backlinks
#1 in Google for “Employee Engagement Ideas”
- axersolutions.com
- 27 backlinks

17. Quick Competitive Analysis:
Ahrefs.com (premium tool)

18. Keyword Ideas
Keywords NOT to focus on
“Broad” Terms
• strategic planning
• succession planning
• employee engagement
Better keywords to focus on
“Long Tail” Terms
• strategic/succession planning steps
• strategic/succession planning process
• strategic/succession planning template
• strategic/succession planning process map
• employee engagement ideas
• how to improve employee engagement
• how to increase employee engagement
• how can we improve employee engagement
• how to increase employee engagement in healthcare

19. 2. On-site Optimization
• One keyword per page
• Title tags, meta descriptions,
keyword density, etc
• Yoast SEO plugin for Wordpress

20. Yoast SEO Plugin for WordPress

21. NOT Optimized
with Yoast

22. FULLY Optimized
with Yoast

23. Page One Result

24. 3. Create High Quality Content
• Be comprehensive (do NOT write
“thin” content)
• Link internally
• Link externally (comprehensive)
• Work from an editorial calendar
• Be consistent

25. Internal URL Link
External URL Link

26. Sample Editorial Calendar
Jan employee engagement ideas
Feb employee engagement tips
Mar employee engagement process
Jun employee engagement ideas for summer
Jul how to improve employee performance
Aug how to improve employee engagement
Sep employee engagement activities
Oct employee engagement ideas for Thanksgiving
Nov employee engagement ideas for Christmas
Dec employee engagement resources

27. 4. Build Authoritative Links
• Guest blog posts on authority sites
• Press releases (HARO)
• Develop content people WANT to share
-Infographics
-Original research and data
-In-depth guides

28. GuestPosttracker.com

29. HelpaReporter.com

31. Getting People to SHARE your Content
• Start with great content
• Use multiple formats (blog posts, slides, info-
graphics, etc)
• Share on LinkedIn and other SM channels
• Add slides to SlideShare.com
• Build a referral network

32. 5. Track, Test & Tweak
• Google Analytics
• Pro Rank Tracker

33. Google Analytics
Analytics.Google.com

34. ProRankTracker.com

35. ProRankTracker.com

36. • Contact: tom@buildoutmarketing.com
www.BuildoutMarketing.com
770.364.9597
• Mention CEC for a FREE 1:1 SEO Analysis