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Global Social CRM Meetup

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Tatyana Kanzaveli
Tatyana Kanzaveli

Presentation by CISCO at #GlobalSCRM meetup: http://www.meetup.com/BayAreaExecutives

Business
1 of 15
Measuring Social Media The Journey Continues Stephanie Marx Social Media Marketing Manager
Cisco Borderless Network Architecture A New Architecture Powered by a New Innovation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Launch Strategy: Use social media and video to create buzz and build a community that is excited about Cisco’s innovative products
Building Pre-Launch Buzz and Driving Registration to Launch Event CiscoGeeks, CiscoSystems, proliferation via other Cisco accounts incl. global Cisco, Routers, Switches pages Sep Oct Nov TechWise Show PR/Blogger Outreach Social Media Release Launch page w/embedded Twitter feed Cisco Web Innovation blog series of teaser/vision posts Cisco Blogs Launch Announcement Pre, during, post, social media monitoring launch Virtual launch event registration Influencer Analysis & Outreach Monitoring Link sharing: teaser videos, event registration page Leak discovery, volume, message resonance, engagement opportunities Teaser/Vision Videos: Retail, Healthcare, Education
Key Results, Findings and Lessons Learned
Key Successes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Borderless Networks Launch: “The Future of Shopping” Video B2B Magazine 2010 Social Media Marketing Awards: Best Viral Video ,[object Object],[object Object],Objective ,[object Object],[object Object],[object Object],How ,[object Object],[object Object],Results
Why did “The Future of Shopping” Go Viral? While we can initiate momentum for a video, videos go viral because of great content. ,[object Object],[object Object],[object Object],[object Object],The Future of Shopping The Future of Healthcare The Future of Teaching
Monitoring Findings ,[object Object],[object Object],[object Object]
Five Keys for Next Time… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Developing a Measurement Framework
Methodology ,[object Object],[object Object],[object Object],[object Object],[object Object]
How do you define Success? ,[object Object]
 
Guide to Using the Framework ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]," You get what you measure. Measure the wrong thing and you get the wrong behaviors ." - John H. Lingle
 

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Global Social CRM Meetup

  • 1. Measuring Social Media The Journey Continues Stephanie Marx Social Media Marketing Manager
  • 2.
  • 3. Building Pre-Launch Buzz and Driving Registration to Launch Event CiscoGeeks, CiscoSystems, proliferation via other Cisco accounts incl. global Cisco, Routers, Switches pages Sep Oct Nov TechWise Show PR/Blogger Outreach Social Media Release Launch page w/embedded Twitter feed Cisco Web Innovation blog series of teaser/vision posts Cisco Blogs Launch Announcement Pre, during, post, social media monitoring launch Virtual launch event registration Influencer Analysis & Outreach Monitoring Link sharing: teaser videos, event registration page Leak discovery, volume, message resonance, engagement opportunities Teaser/Vision Videos: Retail, Healthcare, Education
  • 4. Key Results, Findings and Lessons Learned
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Editor's Notes

  1. Social Media channels drove 50K views to pre-launch event page and 40K (3%) views to launch product page
  2. Example of question asked © 2009, Cisco Systems, Inc. All rights reserved. Presentation_ID.scr
  3. © 2009, Cisco Systems, Inc. All rights reserved. Presentation_ID.scr