Made to Stick Handouts for the Business Book Club. Presented by The Meyvn Group June 16, 2009

1. Made to Stick Why Some Ideas Survive and Others Die June 16, 2009

2. About Chip and Dan Heath Chip, a Ph.D. psychologist, is a professor of organizational behavior at Stanford University’s Graduate School of Business. His research into urban legends and conspiracy theories – ideas that are wrong but so annoyingly sticky that they just won’t go away – led to a course entitled, “How to Make Ideas Stick.” Dan, a Harvard MBA, works as a consultant at Duke Corporate Education. A former researcher at Harvard Business School, he is a cofounder of Thinkwell, an innovative new-media textbook company. The Heath Brothers pay tribute to Malcolm Gladwell, the best-selling author who made “stickiness” a defining phrase in his book, The Tipping Point. Gladwell focused on what makes social epidemics leap from small groups to big groups. “Our interest,” say the Made to Stick authors, “is in how effective ideas are constructed.” Made to Stick is a national bestseller. Publishers weekly says it offers “an entertaining, practical guide to effective communication. Drawing extensively on psychosocial studies on memory, emotion and motivation, their study is couched in terms of "stickiness"—that is, the art of making ideas unforgettable. It’s fun to read, solidly researched and deserves wide readership.”