Business Book Club discussion guide for Tribes written by Seth Godin

1. Tribes: We Need You to Lead Us May 19, 2009

2. About Seth Godin Seth Godin is a bestselling author, entrepreneur and agent of change. Godin’s fresh viewpoint on marketing has popularized concepts like “purple cow”, “permission marketing” and “IdeaVirus”. He has launched three business ventures – Yoyodyne, ChangeThis, and Squidoo – that have all grown into industry-leading web sites. His blog was ranked the #1 marketing blog in the world. Godin is also a renowned speaker, with appearances at Google, TED, and a number of charities. He is consistently rated among the very best speakers by the audiences he addresses. Godin is author of ten books, including Purple Cow , The Dip , and Meatball Sundae , that have become bestsellers around the world and have changed the way people think about marketing, change and work. Seth Godin’s latest book, Tribes , is a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing – leadership – and how anyone can now become a leader, creating movements that matter. The Miami Herald listed it among the best business books of 2008.

5. Tell a Story Connect a Tribe Make Change Lead a Movement