This presentation was held by Timo Lehes , founder of Scalemetrics.com, at Chalmers Spring Camp. It cover basics in innvation accounting, startup metrics etc.

1. Startup Metrics
timo@chalmersinnovation.com
@timolehes
Chalmers Innovation Seed Fund
169 MSEK – Early Stage Tech

2. Startup tip #1 – Get Traction & Avoid failure

3. Build, Measure & Learn until you get traction
THERE IS A DUE DATE
 Time to no cash
 Execution momentum
 Motivation span
The one who iterates the fastest wins
1. You don’t perish
2. You own more of your company
3. You outperform competitors

4. Innovation accounting vs Corporate Accounting

5. Why and what to measure?
1. Does your startup have hypothesis or leaps of faith in it?
We think people people have a need for a Facebook Fanpage tool
We think people need a new picture service for professionals and travelers
We think people need a food finding service
We think people need help while e-shopping
We think people want to buy things on blogs
2. Do you have discussions about how to re-design the
product so that people will use it more?
Are users engaging with the product?
How many users are dropping off?
Which features are used / unused?
How many referrals are we getting?
Which A/B test was getting higher usage
Separate the big idea questions from
customer driven product development!

6. What you need - 3 SIMPLE TOOLS
1. Your MVP 2. Business model 3. Measurements
hypothesis
What you DON’t need
2.A LOT OF OPINIONS, stick to facts
3.A business plan
4. A Board of directors

7. 3 steps to get going
1 Decide which questions you need to answered
2 Decide which metrics that help you get the answers
3 Start measuring to get some answers
A few metrics examples
No of monthly visitors
No of click throughs on site
No of users signed up
No of active users last 30 days
No of tweets by users
No of passive users

8. WHY we STARTED SCALEMETRICS
 You need proof points
 We need proof points
 We invest in lines not dots

9. Start Building proof points using SCALEmetrics!
1 Sign-up for Beta www.scalemetrics.com
2 Decide which metrics that help you get the answers you need
3 Start measuring to get some answers
Scalemetrics imports from:
We need feedback!

10. Thank You!
timo@chalmersinnovation.com
@timolehes
timolehes.wordpress.com