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N-Zone Program SAP NetWeaver 2004s

                                                  Bill Wills
                                         BI IT Project Mgr
                                               Wawa, Inc.




                      October 25, 2006
Wawa Food Markets


                              What is a Wawa?
               “The name is Lenape Indian for Canadian Goose”.


                                           -- Wawa Stats--



        •   First Wawa store opened in 1964
        •   Convenience Store Chain approx 560 stores
        •   5 + billion in sales revenue
        •   Stores Range from New Jersey to Virginia
        •   200+ Super Stores with gasoline
        •   Average gas store dispenses 120,000 gallon per week
        •   Extensive Foodservice offer featuring hot & cold sandwiches
        •   Dairy produces over 20,000 gallons of milk per day
        •   Over 500,000,000 customers served each year




                                                                          2
History

      Since 1993 Wawa has realized the benefits a data warehouse provides. Our
      legacy systems supported various departmental needs. A integrated system
      was needed to centralize information and provide “one version of the truth”,


                                    -- Data Warehouse History --



          •   DSS data warehouse for corporate users
          •   ROI (Retail Operations Intelligence) for store reports
          •   Ross & Khalix systems for Finance reports
          •   Data redundancy
          •   “Spaghetti” architecture
          •   Inconsistent reporting among various systems
          •   Extensive IT & business resources needed to support all systems




                                                                                     3
NZone

    In May of 2005 the NZone project was initiated. The goal of this project
    was to reengineer our Financial and Retail systems. SAP was selected to
    replace all the Financial, Retail and Business Intelligence systems at
    Wawa.                       -- Nzone Project Goals --

   Finance (Phase 1 Go Live May 2006)
        SAP FI Module standardized process
        Major accounting change from Retail to Cost accounting
        Budgeting & Forecasting provided through BW MAP & BPS
        Reporting via SAP NetWeaver 2004s BI


   Retail (Phase 2 Go Live Sept 2006)
        Procurement, MM, F&R, POSDM & SAP Retail
        SAP BW POSDM processing millions of rows of data per day
        Space Management
        Develop new reports using SAP tools and systems linked to SAP ERP modules
        Portal based reporting solution for retail stores




                                                                                    4
BW Team

      For the NZone project our existing DSS team was structured to support
      the reporting requirements by functional areas.

                                    -- BW Team Structure --


          Finance/MAP& BPS/Security
            One full time Wawa resource
            Two SAP consultants for MAP/BPS
            One SAP consultant for BEX Finance Reporting
            One SAP consultant for Security


            Sales & Marketing/Loss Prevention/Sales Audit
            Two full time Wawa resources
            One SAP consultant
            One SAP shadow resource


            Procurement/F&R/MM/DPP
            Two full time Wawa resources
            One SAP consultant


                                                                              5
BW Environment

       Due to the unique nature of our business BW was highly customized. The
       volume of data and the frequency of loads requires a specialized data
       warehouse solution.
                                        -- BW Architecture --


         • SAP Hosted environment located at the Newtown Square facility
         • 125 + Infocubes & Mulitproviders support data from transaction to period
             sales
         • Specialized cube sets to handle sandwich ingredients for true profitability
             and forecasting
         • Finance area mainly standard content
         • Both BPS & MAP highly customized to suite Wawa’s planning & budgeting
             requirements
         • Historical cube sets provide up to two years of legacy data for historical
             reporting
         •   Over 4 million rows will be added daily to the transaction cubes
         •   Infocubes partitioned by time to increase performance
         •   BI Accelerator will be used to optimize query performance
         •   Portal will be main delivery method for store reporting with BEx Analyzer
             for corporate BW users


                                                                                         6
Transition Challenges

      With the go-live of SAP Financials in May 2006 and ongoing Retail rollout,
      the BW team experienced both support and development challenges.

                                    -- Transition Challenges --

           Early adopter of SAP NetWeaver 2004s presented numerous technical
           challenges
           Over 700 + Notes applied (25% of development time spent troubleshooting)
           Training was only available in BW 3.5
           Managing the challenge of multiple service pack and front end releases during
           ramp up
           First Newtown Square Hosted customer
           Sizing of machines, hardware configuration & disk space issues
           Managing the volume of data process daily
           Portal technical issues early on with broadcast and iView reporting
           Blueprinting requirements changed during Realization
           New SAP client no knowledge of ERP systems and BW
           Knowledge Transfer time allocated in Project Plan
           New SAP BW Staffing Model
           First U.S. SAP hosted BI Accelerator customer

                                                                                           7
Benefits

      The new integrated BW solution provides the foundation for consolidated
      reporting.

                                      -- Benefits Realized --

           Ability to easily integrate Finance and Retail reporting
           Consolidates the reporting from 4 stand alone applications to one consolidated
           “Enterprise” data warehouse
           Provides the business with an adhoc query toolset. For the 1st time Power Users
           will have the ability to create their own custom queries
           Ability to easily manage versioning of Merchandise plans and Store level budgets
           True profitability for foodservice items through integration with store ordering
           terminals
           Real Time access to sales information
           Direct Product Profitability reporting
           Portal reporting provides “On Demand” ability for select reports




                                                                                              8
Leanings

     The new integrated BW solution provides the foundation for consolidated
     reporting.

                                      -- Lessons Learned --

           Partnering directly with SAP provided the resources with the right skill sets to
           support our Retail installation
           Strong relationships between Wawa SAP consultants and developers aided in
           issue resolution
           Full time business liaisons are needed as team members to validate blueprint
           requirements, test reports and provide direction during Realization
           Build “Support” into project plan to address system bugs for large upgrades or
           service packs.
           Allow enough time in project plan to support knowledge transfer
           Locate project team in same area
           Manage change through a Change Control process
           Provide enough time between project phases to properly address support issues
           Develop a plan to address staffing (short & long term) along with a strong change
           management program
           Performance tuning & sizing need to be accomplished prior to Realization


                                                                                               9
Next Steps

     Throughout 2007 Wawa will continue to convert stores to the new SAP
     Retail solution. Continued work on deliverables and building a new support
     structure will be the focus throughout the year.
                                             -- Next Steps --

             Completion of outstanding Financial reports
             Continue working with our Store Operations team to validate and publish retail
             reports
             Test Adobe Document Services
             Work with Hosting to setup BI Accelerator
             Start knowledge transfer sessions with SAP Consultants
             Acquire SAP AMS resource
             Acquire an additional permanent Wawa associate
             Performance testing and analysis
             Data Archiving strategy
             Enhance the job notifications
             Mainstream support
             HR, Facilities & Warehouse Mgt modules scheduled to be implement after Retail
             rollout is completed



                                                                                              10

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Wawa%20 sap%20netweaver%202004s%20bi%20ramp up%20customer%20feedback(1)

  • 1. N-Zone Program SAP NetWeaver 2004s Bill Wills BI IT Project Mgr Wawa, Inc. October 25, 2006
  • 2. Wawa Food Markets What is a Wawa? “The name is Lenape Indian for Canadian Goose”. -- Wawa Stats-- • First Wawa store opened in 1964 • Convenience Store Chain approx 560 stores • 5 + billion in sales revenue • Stores Range from New Jersey to Virginia • 200+ Super Stores with gasoline • Average gas store dispenses 120,000 gallon per week • Extensive Foodservice offer featuring hot & cold sandwiches • Dairy produces over 20,000 gallons of milk per day • Over 500,000,000 customers served each year 2
  • 3. History Since 1993 Wawa has realized the benefits a data warehouse provides. Our legacy systems supported various departmental needs. A integrated system was needed to centralize information and provide “one version of the truth”, -- Data Warehouse History -- • DSS data warehouse for corporate users • ROI (Retail Operations Intelligence) for store reports • Ross & Khalix systems for Finance reports • Data redundancy • “Spaghetti” architecture • Inconsistent reporting among various systems • Extensive IT & business resources needed to support all systems 3
  • 4. NZone In May of 2005 the NZone project was initiated. The goal of this project was to reengineer our Financial and Retail systems. SAP was selected to replace all the Financial, Retail and Business Intelligence systems at Wawa. -- Nzone Project Goals -- Finance (Phase 1 Go Live May 2006) SAP FI Module standardized process Major accounting change from Retail to Cost accounting Budgeting & Forecasting provided through BW MAP & BPS Reporting via SAP NetWeaver 2004s BI Retail (Phase 2 Go Live Sept 2006) Procurement, MM, F&R, POSDM & SAP Retail SAP BW POSDM processing millions of rows of data per day Space Management Develop new reports using SAP tools and systems linked to SAP ERP modules Portal based reporting solution for retail stores 4
  • 5. BW Team For the NZone project our existing DSS team was structured to support the reporting requirements by functional areas. -- BW Team Structure -- Finance/MAP& BPS/Security One full time Wawa resource Two SAP consultants for MAP/BPS One SAP consultant for BEX Finance Reporting One SAP consultant for Security Sales & Marketing/Loss Prevention/Sales Audit Two full time Wawa resources One SAP consultant One SAP shadow resource Procurement/F&R/MM/DPP Two full time Wawa resources One SAP consultant 5
  • 6. BW Environment Due to the unique nature of our business BW was highly customized. The volume of data and the frequency of loads requires a specialized data warehouse solution. -- BW Architecture -- • SAP Hosted environment located at the Newtown Square facility • 125 + Infocubes & Mulitproviders support data from transaction to period sales • Specialized cube sets to handle sandwich ingredients for true profitability and forecasting • Finance area mainly standard content • Both BPS & MAP highly customized to suite Wawa’s planning & budgeting requirements • Historical cube sets provide up to two years of legacy data for historical reporting • Over 4 million rows will be added daily to the transaction cubes • Infocubes partitioned by time to increase performance • BI Accelerator will be used to optimize query performance • Portal will be main delivery method for store reporting with BEx Analyzer for corporate BW users 6
  • 7. Transition Challenges With the go-live of SAP Financials in May 2006 and ongoing Retail rollout, the BW team experienced both support and development challenges. -- Transition Challenges -- Early adopter of SAP NetWeaver 2004s presented numerous technical challenges Over 700 + Notes applied (25% of development time spent troubleshooting) Training was only available in BW 3.5 Managing the challenge of multiple service pack and front end releases during ramp up First Newtown Square Hosted customer Sizing of machines, hardware configuration & disk space issues Managing the volume of data process daily Portal technical issues early on with broadcast and iView reporting Blueprinting requirements changed during Realization New SAP client no knowledge of ERP systems and BW Knowledge Transfer time allocated in Project Plan New SAP BW Staffing Model First U.S. SAP hosted BI Accelerator customer 7
  • 8. Benefits The new integrated BW solution provides the foundation for consolidated reporting. -- Benefits Realized -- Ability to easily integrate Finance and Retail reporting Consolidates the reporting from 4 stand alone applications to one consolidated “Enterprise” data warehouse Provides the business with an adhoc query toolset. For the 1st time Power Users will have the ability to create their own custom queries Ability to easily manage versioning of Merchandise plans and Store level budgets True profitability for foodservice items through integration with store ordering terminals Real Time access to sales information Direct Product Profitability reporting Portal reporting provides “On Demand” ability for select reports 8
  • 9. Leanings The new integrated BW solution provides the foundation for consolidated reporting. -- Lessons Learned -- Partnering directly with SAP provided the resources with the right skill sets to support our Retail installation Strong relationships between Wawa SAP consultants and developers aided in issue resolution Full time business liaisons are needed as team members to validate blueprint requirements, test reports and provide direction during Realization Build “Support” into project plan to address system bugs for large upgrades or service packs. Allow enough time in project plan to support knowledge transfer Locate project team in same area Manage change through a Change Control process Provide enough time between project phases to properly address support issues Develop a plan to address staffing (short & long term) along with a strong change management program Performance tuning & sizing need to be accomplished prior to Realization 9
  • 10. Next Steps Throughout 2007 Wawa will continue to convert stores to the new SAP Retail solution. Continued work on deliverables and building a new support structure will be the focus throughout the year. -- Next Steps -- Completion of outstanding Financial reports Continue working with our Store Operations team to validate and publish retail reports Test Adobe Document Services Work with Hosting to setup BI Accelerator Start knowledge transfer sessions with SAP Consultants Acquire SAP AMS resource Acquire an additional permanent Wawa associate Performance testing and analysis Data Archiving strategy Enhance the job notifications Mainstream support HR, Facilities & Warehouse Mgt modules scheduled to be implement after Retail rollout is completed 10