KeyWifi is the global wifi-sharing cooperative that harnesses unused internet bandwidth for safe, secure sharing with on-the-go net professionals and underserved communities around the world.
2. Funding Pitch
• Problem
• Solution / Wifi Sharing
• Product Description
• Market size
• Marketing/ Acquisition strategy
• Company history
• Management team
• Capital raising
3. Families in the top income Problem
quartile have twice the rate of
broadband adoption of
bottom-quartile families
ACCESS COST
85% 70% OF THE
BANDWIDTH PLANET HAS
UNUSED NO ACCESS
4. Solution: Wifi Sharing
Contributors Two-thirds of subscriber
share their wifi fees go to hotspot
on their terms, contributors
controlling Members
hours of
access and
numbers of
Contributors
users
Subscribers
Small businesses and local Subscribers pay less than
nonprofits will provide free $10 per month for
hotspots to serve their unlimited access to the
communities and gain network
visibility into the network
5. The Worlds first Peer-to-Peer
Internet Access platform
A web based service that lets anyone safely rent or share their wifi to
others, creating a wifi network of unlimited potential and a new
marketplace for Internet access
Securely
Accountably
Privately or Publicly
Paid or free
No Hardware,
Software downloads
or contracts
And VIRAL!
Less than $10 mo.
Pay as you go.
2/3rds of revenue
stays in the
community
6. Market Size
• Demand for Wifi Roaming
– 1.2 billion wifi-enabled devices will ship in 2011 alone*
– By 2020, 10 billion mobile internet devices will be in use, up 2 billion today.**
– Indian Akash Tablets now <$60, price goal $35 or less.
– Device owners prefer wifi to 3G when available
– 4G/LTE is not a discount market solution
• Underserved Communities***
– 34.6 million households US are not online;
– 8.3 million of them say the reason is access is too expensive
– 70% of the world population is not online
• unserviceable by ISP’s at current price points users are able to pay
• Available Capacity
– literally millions of wifi hotspots available everywhere
– Most are not being used to full capacity
– Few individual users have a way to share or generate revenue from their surplus
bandwidth
*IHS iSuppli **Morgan Stanley report, ***FCC/Pew/UN
7. Marketing Strategy
• Creation of Pilot projects in high-density communities
with low rates of internet access
• Recruit “early adopters” and “community do-gooders”
to share their wifi and support the network
• Recruit ISP’s
• Reward mechanism promotes viral adoption
– Contributors recruit subscribers to increase revenue
– Subscribers recruit contributors to increase supply of wifi
and value of their subscription
9. Management Team
ADAM BLACK, FOUNDER
25 years in creative project development, team building & production management.
Founder Save-Ningaloo.org, SustainabiliTV, Shared Squared NY. Background in
technology - Bio-tech London University
TOM HUGHES - CO-FOUNDER, PRODUCT DIRECTOR
Information-industry veteran:
President / COO - The Connors Group - 2008 – 2010
SVP Technology Strategy - Moody's Analytics - 1993 - 2008
SHIVKUMAR JAGANNATH - CTO
19 years in Communications technology,
System Architecture & Technology focus on ISPs and Wireless Technologies.
CTO for Wireless Broadband Mesh ISP (Wi5) in India for Zylog Systems.
JERRY SPIEGEL - CO-FOUNDER, LEGAL / BUSINESS AFFAIRS
Partner at the NY law firm FKKS
Well versed in wifi network community space
Advisor to NYC Wireless. (Community wifi NY)
11. Company History
• Conceived idea renting wifi whilst building an Eco Cottage upstate, where Internet cost $70+ a mo.
• Late ‘09 Friends and Family funding, legal team recruited for equity
• 2010 hiatus, due to birth of son
• Spring 2011 - Tom Hughes joined team spring
– TEDXEast talk peaked early interest, early ISP & partner deals
– KW1.0 build completed by mid 2011, tested new security, design solution found
• Summer 2011 New KW2.0 architecture development.
– Echoing Green, IBM Smart Camp, Common Pitch NY, Startup Foundation selection honors
– CTO Shiv Kumar joined the team after global search for WPA2 expert
• Late 2011-2012 unique IP developed
– EDFP Pilot project Queens initiation of ERDA community
– Sourced additional finance from management team
– Built KW 2.O Jan-March
• 2012 Marketing & Design team recruited
– Press discovery February, Invitations to present/demo at conferences
– Initial product testing going well
– Crowd funding campaign initiated
– Seed Funding round initiated
• Private Beta Launch planned for 15th March
• Over 750 signups, Recently 750+ visits per week, Site viewed in 100+ countries
12. Capital Raise & Purpose
• Thank you very much for your interest.
Qualified investors should contact KeyWifi for
more information:
ir@keywifi.com
• Or through Linked In
http://www.linkedin.com/in/tmh176
