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Slideshare consumer attitude towards environment friendly products

Purpose – The purpose of this paper is to analyse the impact of green marketing strategies on consumer purchasing patterns in Mauritius. The present research also explores the possibility of introducing greener patterns of consumption into contemporary lifestyles in the current context where green products are increasingly available. Design/methodology/approach – This paper reviews the theory of green marketing to identify how customers are persuaded to purchase greener products. It also reports the empirical results of a consumer survey on green marketing strategies by the questionnaire method. The survey questionnaires were administered to 150 respondents visiting various hypermarkets and supermarkets. The questionnaires were processed and analysed with the statistical programme SPSS, using descriptive, correlation and factor analysis. Findings – The findings provide some interesting clues regarding customers’ perceptions on environmental concerns and green products. Further findings suggest that most consumers have expressed a great interest in the protection of the environment and they are strongly concerned about the environment and its degradation. Hence, business executives should host workshops and seminars so as to educate customers on environmental protection and environmental‐friendly products. Results also indicated an overall positive correlation between effective green marketing strategies and customers’ purchasing patterns for green products. Therefore, there is a powerful urge for companies to promote green branding, eco‐labelling and green packaging strategies in order to encourage a greener pattern of consumption among consumers in Mauritius. Practical implications – The paper suggests a stepping approach to consumer purchasing patterns for greener products could be exploited more within consumer groups that have strong environmental concerns and beliefs in Mauritius. The results also offer precious knowledge on the effectiveness of green marketing strategies which can assist both private and public enterprises in developing and designing appealing green products that will be favoured by customers. Originality/value – Although green marketing has been an important research topic for several decades, hardly any research has been focused on the impact of green marketing strategies on consumer purchasing patterns in the context of developing countries. This paper has analysed the strength of environmental concerns and beliefs and has provided some insights on green marketing strategies and the various managerial implications have been fully addressed in order to favour the consumption of greener products in Mauritius.

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Slideshare consumer attitude towards environment friendly products

Presentation on Green Marketing and eco-friendly products|Can marketing reall...

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Green marketing initiatives and the impact of graduate consume

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A STUDY ON CUSTOMER PERCEPTION OF GREEN MARKETING

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International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.

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Green Marketing incorporates greening products and greening firms. The increasing exposure of global market products and environmental issues like global warming, impact of environmental pollution in turn has raised the green sensitivity of consumers for being eco-friendly and green marketing oriented. However in recent past green consumerism also has been gaining its lime light, Green consumerism has started playing a substance role in ushering corporate environmentalism and constructing business firms green marketing oriented. However, this is not widespread and is still evolving.

GREEN MARKETING

IAEME Publication

Abstract: Green marketing is a phenomenon which has developed particular important in the contemporary market. This concept has enabled for the re-marketing and packaging of accessible products which already adhere to such guidelines. Moreover, the development of green marketing has opened the door of opportunity for companies to co-brand their products into separate line, lauding the green-friendliness of some while ignoring that of others. Such marketing techniques will be explained as a direct result of movement in the minds of the consumer market. As a result of this businesses have increased their rate of targeting consumers who are concerned about the environment. These same consumers through their concern are interested in integrating environmental issues into their purchasing decisions through their incorporation into the process and content of the marketing strategy for whatever product may be required. This paper discusses how businesses have increased their rate of targeting green consumers, those who are concerned about the environment and allow it to affect their purchasing decisions. The paper identifies the three particular segments of green consumers and explores the challenges and opportunities businesses have with green marketing. The paper also examines the present trends of green marketing in India and describes the reason why companies are adopting it and future of green marketing and concludes that green marketing is something that will continuously grow in both practice and demand. Keywords - Green Marketing, Green Product, Recyclable, Environmentally safe, Eco Friendly.

go green - green marketing its rise for an eco friendly processes in india

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Research is conducted to analyse the impact of green marketed product on consumer purchase decision and to know what percent of the sample population is aware of green marketing or product manufactured through green process and their attitude towards it. Major findings are- * Consumer awareness towards green marketing products is high, a large no. population approximately 55 percent is aware about green marketing. * Consumer are ready to pay extra amount for green marketed product as they believe they are manufactured without harming environment which gives them a feeling socially responsible person and at the same time they believe green products are good for health. Suggestions- Government can play a very important role in promoting and creating awareness about the green marketing which is equally good for the environment, customer and for producers. Therefore govt. should try to take some necessary action.

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Abstract: The paper aims to understanding the benefits of green products and its marketing in the present scenario. The motivation behind this study was the uncomfortable life situation of people day by day. The products like unhealthy foods, cosmetics, other needy things would lead to harmful health problems including life style diseases. Emerging trends in the industrialisation do not notice such things. Commonly industry does not keep the business ethics as whole. The relevance of green marketing comes in to the existence of such areas where the products are deal without any caution about the use of customers. This study focus on the present customers perception towards new trends known as green marketing and products. The main areas in this paper covered by the uses, importance and the preference of customers in connection with green products and it's services.

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ODEGA 5 Jessica Odega English 103 February 28, 2016 Going Green It seems these days regardless of where you turn there is constantly some advancement urging the general population to be green. Whether you are at the supermarket in a whole segment of Eco-friendly products, and locally grown foods or you are beside a half-breed vehicle out and about, the idea of green is all over the place. We as purchasers are left to choose to what degree we be in charge of diminishing what is by all accounts the Earth's inevitable decay. Individuals who "go green" settle on choices for their day to day lives while considering what affect the result of those choices might have on a dangerous atmospheric devotion, pollution, loss of animal habitats, and other natural concerns. It appears nowadays regardless of where you turn there is constantly some advancement urging the population to be green. Although just 2% of items that are promoted as green are naturally cordial, the general business of publicizing ecological qualities is an ironic expression. By nature promoting and green advertising is intrinsically opposite. Meaning to manage private enterprise and backing consistent increase production, publicizing reports, and acclaims distinctive items or administrations in some open medium of correspondence keeping in mind the end goal to induce individuals to purchase or utilize it. Oppositely, the idea of environmentalism and green showcasing is to perceive that consistent development and utilization are inalienable defective (Phyllis and Debra 128). Green showcasing intends to claim uprightness, and as indicated by John Grant in his book The Green Marketing Manifesto, offering and prudence don't blend. Advertising and the Natural World, "the essential business of publicizing are brown, and the main green items are one not created, as well as one not promoted (Corbett, 237). In any case, advertisers and commercials are still bound to go along to the yearnings and needs of customers paying little mind to the inconsistencies in offering green qualities. At the point when settling on a green decision to buy, clients need an item that is better for the earth additionally fits their present way of life. Hence, it is accordingly insignificant in the matter of what the item is and how green the notice asserts the item to be because the objective and message will dependably be the same: expanding is great, more is better, and the biological expense is negligible (Corbett, 235). The consumers ought to perceive and comprehend that not all marketers and advertisements are reliable, and Green Marketing is no special case. Green Marketing, coined to portray advertisers' endeavors to create methodologies focusing on the 'ecological shopper turned out to be especially well known amid the 1980's the point at which a renewed natural development set up environmentalism as a genuine, standard open objective (Phyllis and Debra 128). Therefore, advertisers started to create new .

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