This document discusses why corporations should connect their websites with Facebook. It provides three main reasons: 1) Facebook has over 500 million members; 2) People are engaging more on social media and expect transparent dialogue with companies; 3) Web users in the US spent more time on Facebook than Google in August 2010. It then provides examples of how companies can create Facebook pages, add tabs and contests to engage fans, and examples of large brands with millions of followers. Overall, it argues that connecting with customers on Facebook allows transparent dialogue, brand confidence, and fan growth opportunities for corporations.

1. Why connect
Facebook with your
corporate site?

2. Corporations
cannot ignore Facebook.
Three Reasons

3. Reason #1

4. Reason #1
As of July 2010
Facebook
reached
500,000,000
members

5. Reason #1
As of July 2010
Facebook
reached
500,000,000
members

6. #2

7. #2
People have become hyper-social.
Companies are changing from the
command control to
transparent customer dialogue.

8. #2
People have become hyper-social.
Companies are changing from the
command control to
transparent customer dialogue.

9. #3

10. #3
Web surfers
spend more time
on Facebook then
Google.

11. #3
Web surfers
spend more time
on Facebook then
Google.

12. #3
Web surfers
In August, U.S. web users spent 41.1 million
minutes on Facebook, which was about 9.9%
of their entire web-surfing time in that
month. In this same period, people spent 39.8
million minutes on all of Google’s pages spend more time
including YouTube
on Facebook then
Google.

13. #3
Web surfers
In August, U.S. web users spent 41.1 million
minutes on Facebook, which was about 9.9%
of their entire web-surfing time in that
month. In this same period, people spent 39.8
million minutes on all of Google’s pages spend more time
including YouTube
on Facebook then
Google.
Source: Neilson Aug 2010

14. Corporate Facebook Pages
facebook.com/dominos

16. Landing Page Tab
with Effective Use
of contest

17. Landing Page Tab
with Effective Use
of contest

18. Landing Page Tab
with Effective Use
of contest
568,896
Fans!

20. Coporate and
User Dialogue

21. Coporate and
User Dialogue
Customer
generated
endorsement

22. Q:
When was the last time
your website had
500,000 and transparent
dialogue with your
customer

23. Quick Facts

24. Geographically, the US, Canada, UK and
Mexico are in the top 10
(penetration is approaching 50% in each country)
Source: http://www.facebakers.com/

25. Geographically, the US, Canada, UK and
Mexico are in the top 10
(penetration is approaching 50% in each country)
Source: http://www.facebakers.com/

26. The largest brands have
millions of followers
Source: http://www.facebakers.com/

27. The largest brands have
millions of followers
Source: http://www.facebakers.com/

30. Brand Comfort
31 of My Friends

31. Brand Comfort
31 of My Friends

32. Brand Comfort
31 of My Friends
Brand Confidence
13,435,939

33. Brand Comfort
31 of My Friends
I am going to click
the ‘Like’ Button and join/
opt-in
Brand Confidence
13,435,939

34. Brand Comfort
31 of My Friends
I am going to click
the ‘Like’ Button and join/
opt-in
Brand Confidence
13,435,939

35. Top fan growth by brand
Source: http://www.facebakers.com/

36. Top fan growth by brand
Source: http://www.facebakers.com/

37. Top fan growth by brand
12% Growth per
month
Source: http://www.facebakers.com/

38. Perspectives on Brand and
Engagement
Joe Parke:

39. Brand Development
• Consumers spending more time on social media sites
• Opportunities for brands to create dialogue (e.g. pose
an update with a question requiring a response)

40. Brand Development
• Consumers spending more time on social media sites
• Opportunities for brands to create dialogue (e.g. pose
an update with a question requiring a response)

41. Brand Development
• Consumers spending more time on social media sites
• Opportunities for brands to create dialogue (e.g. pose
an update with a question requiring a response)
• Strong relationship marketing/
CRM medium for brands
• Brands find themselves higher up
in the purchase funnel

42. Engagement
Source: http://www.antonymayfield.com/2006/11/07/social-media-engagement-complexity-marketing/

43. Engagement
• Fan bases grow through
networking, adding friends and
Connections.
• Opportunity to create a holistic
approach to be where and when
consumers are in market
• Collaborative Filtering
• Consumers take adopt,
ownership and build equity
Source: http://www.antonymayfield.com/2006/11/07/social-media-engagement-complexity-marketing/

44. Engagement
• Fan bases grow through
networking, adding friends and
Connections.
• Opportunity to create a holistic
approach to be where and when
consumers are in market
• Collaborative Filtering
• Consumers take adopt,
ownership and build equity
Source: http://www.antonymayfield.com/2006/11/07/social-media-engagement-complexity-marketing/

45. How to Examples
‘Adding a Landing Page to
Facebook Fan Page’
with WhiteFire

46. Build and Stream the Site

47. Build and Stream the Site
Build Landing Page
Site with Drag and
Drop Tools

48. Build and Stream the Site
Build Landing Page
Site with Drag and
Drop Tools Stream Directly to
Facebook

49. Landing Page streamed to
Facebook Feature Tab

50. Landing Page streamed to
Facebook Feature Tab
Under Feature Tab

51. Landing Page streamed to
Facebook Feature Tab
Under Feature Tab
Landing Page in
Facebook

52. Set Featured as the
default Landing Tab

53. Set Featured as the
default Landing Tab
Feature Tab set as
default under Wall
Settings

54. Final Workflow
Facebook Corporate
Landing Page Landing Page
Tracked Lead
comes to
Corporate Site

55. ‘Connecting Facebook with
other Social Media Sites’

56. Connect Facebook to Twitter

57. Connect Facebook to Twitter

58. Connect Facebook to Twitter
Select
Edit Page

59. Connect Facebook to Twitter
Select
Edit Page

60. Connect Facebook to Twitter
Select
Edit Page

61. Connect Facebook to Twitter
Under applications,
Select select Browse More
Edit Page and select Twitter

62. Login to Twitter and confirm account

63. Login to Twitter and confirm account

64. Login to Twitter and confirm account
Login to
confirm
connection

65. Posts from
Facebook will
now appear in
Twitter

66. Posts from
Facebook will
now appear in
Twitter

67. Posts from
Facebook will
now appear in
Twitter

68. Connect Twitter to Linked-In

69. Connect Twitter to Linked-In
Select App
Directory and
add Twitter

70. Connect Twitter to Linked-In
Select App
Directory and
add Twitter

71. Connect Twitter to Linked-In
Select App
Directory and
add Twitter
Then Select
Twitter Settings

72. Connect Twitter to Linked-In

73. Connect Twitter to Linked-In
Set
appropriate
Settings

74. Connect Twitter to Linked-In
You can also
use #in to share
posts from
Set
Twitter
appropriate
Settings

75. Posts cascade
from Facebook

76. Posts cascade
from Facebook

77. Posts cascade
from Facebook

78. Posts cascade
from Facebook

79. Posts cascade
from Facebook

80. Posts cascade
from Facebook

81. Posts cascade
from Facebook

82. Posts cascade
from Facebook

83. ‘Free
All-in-One Posting Updates’

86. Login With
Facebook
Account

87. Create a Free Landing Page or
Microsite with Wizard

88. Create a Free Landing Page or
Microsite with Wizard

89. Select Notifications Button in Site Editor

90. Select Notifications Button in Site Editor

91. Select Notifications Button in Site Editor
Select
Notifications
Button

92. Select Sites for
Posting

93. Select Sites for
Posting
Add Sites as
Required

94. Select Sites for
Posting
Add Sites as
Required
Select
appropriate
Target Sites

95. Publish
from One
Location

96. Publish
from One
Location
Note Publishes
to multiple sites
from one Post

97. Publish
from One
Location
Note Publishes
to multiple sites
from one Post

98. Publish
from One
Location
Note Publishes
to multiple sites
from one Post
Publishes
Successully!

99. Points Back to Landing Page

100. Points Back to Landing Page
Conversion
Form

101. Points Back to Landing Page
Conversion
Form
Add Trackable
Coupons and
Offers

102. Sample
Posts

103. Sample
Posts

104. Sample
Posts

105. Sample
Posts

106. Sample
Posts

107. Track Conversions and Traffic Sources

108. Track Conversions and Traffic Sources
Visits

109. Track Conversions and Traffic Sources
24 Enquiries
Visits

110. Track Conversions and Traffic Sources
24 Enquiries
Visits
Traffic Sources

111. ThankYou!
View Case Study on Social Media Sharing at:
http://www.slideshare.net/tmischuk/white-cloud-marketing-dominos-canada-social-marketing-case-study