Mobile & internet

Keep your cell phone out and ready to use.
LIVE DEMOS COMING UP

Welcome and announcement
 Carla Dowell – Executive Director
 About TiE
 Charter members, Board members, volunteers
 Upcoming TiE events
 Connecting with our community


Patrice Barber
President - Taylor Made SmallBiz
Founder - TMS Mobile Marketing
 Business owner over 18 years - Founded 6 companies; 2 with $1 million+
revenue
 Online & Mobile Marketing , Operations, IT Systems Development

 Speaker , Strategist, Author for Online & Mobile Business Development

 Clients: 550+ small business owners & 35 Fortune 500 leadership teams

 Non- profits : 30+ Colorado non profits ;board of directors for over 8 non
profits

 Charter member International Mobile Marketing Business Network


TiE Rockies - Vic Ahmed – President
CEO of Business genetics
Innovation Pavilion – Plug and Play
CUPI - Kirstin Ginnity – Program Director
COIN - Kelly Quann
ShubMe – Steve Briggs

MClk - Rebecca Woulfe –
Send a text message to: 29671
In the body of the message type: start TIE

Colorado Companies to Watch - Julia Hill-
Nichols


2012 Colorado Companies to Watch Sponsors
Presenting Sponsor

Platinum Sponsors

Gold Sponsor

October 2011 www.colorado.companiestowatch.org 6

RVC - Kirk Ryder and
Peter Adams
Verizon – Chris Beach
CXO - Molly Wendell & Jay
Allen
IOBI - Ryan Eisenbart
Upsync - Gary Galusha
MoMoCo - Jason Stout

What we will cover
1:30- 1:45 The B2B Mobile and Internet Playbook

1:45PM - 2:15 Panel # 1 - Is the Internet Dead? Going Mobile In 2012

2:30- 3:15 – Break out 1
3:30- 4:15 – Break out 2

4:30 -5:15 - Panel #2 - The "Trillion Dollar" Question –
How Will You Make Money With Mobile

5:15 – 5:30 - How Are Media and Technology Converging?
What's Next in your business?

5:30-7 – Sip and Savor - networking


Break outs – Pick yours now
Room 2:30- 3:15 3:30- 4:15
Topic and Speaker Topic and Speaker

1 Mobilize your Business - The Future of Social Media with
Kim Dushinski Mobile - Andrea Vahl Andrea
Vahl
2 Corporate Strategies For Reach Your Widest Market
Mobile – Jason Stout ~Ever - Cri Boratenski
3 Branding with Snap Tags - How to Grow Revenue, User
Nicole Skoggs Engagement, and Unique
Visitors - Juan Sanchez
4 Mobile apps- Don’t Spend a Measuring Mobile to Ignite
Fortune and Don’t Wait Results - Liz Coker
Months - Shawn Li


The B2B Mobile and Internet Playbook

Are you ready?
Your B2B Mobile Playbook strategy session

 Merging Internet and Mobile Marketing

 Key B2B Mobile Stats

 Mobile Strategies


Merging Internet and Mobile Marketing


B2B key stats
 56% of executives cite mobile as their primary business
tool
 59% of execs prefer to make business purchases on mobile
web over the traditional phone
 65% of executives are comfortable making a business
purchase on the mobile web
 79% of execs are willing to leave their contact information
on a mobile website
 Executives perform more searches on mobile in 2010 (7/day)
than on desktops in 2009 (6/day)


Your Mobile Strategy
 Mobile Strategy is Now a B2B Marketer's Must Have
 Facts: 57% of execs notice mobile ads, 56%click on them
 Recommendation :
Break out a separate mobile search campaign
to better optimize for mobile
Examples
 Separate mobile search campaigns
 different bidding rules
 broaden your keywords
 Go local – 30% of mobile search is local
 Add Click to call on your mobile
“contact us”


 Take Advantage of the Exploding App Market
 Facts: 53% of execs download/use sponsored apps
 Recommendation : Provide valuable B2B
content that stays with them wherever they go
 Drive downloads of your app using the
advertising solutions that work best for you



 Social is Imperative to a Mobile B2B Strategy
 Facts: 1/2 of executives who post to Twitter prefer using
their mobile device
83% of execs are already posting to business related social
media sites
 Recommendation: Incorporate innovative ad formats to
respond to their changing needs and keep them engaged

Source: Google and Forbes Insights “B2B Trends in Mobile & Online Video Study”
December 2010


Your Internet Strategy
 Mix Text & Video
 59% of executives agree that if both text and video are available on the
same topic on the same page, they prefer to watch the video.

 Shorter May Not Be Better
 Asked about their preferred length of work-related videos, nearly half
(47%) the senior executives in the survey said between 3-5minutes

 The Shift Toward a Non-Text Web
 83% of execs watch more online video today than they were a year ago
 75% of execs watch business videos on business related websites at least
weekly (64% in „09)
 52% of executives watch business videos on YouTube at least weekly
(40% in „09)


Your Internet
Strategy
 Match Message To Medium

 Facts: When visiting business-related websites, execs seek:
business news (74%) | business insight (64%) | product reviews
(54%)
 When visiting YouTube, the interest shifts to: customer testimonials
(29%) | product demos (28%) | product reviews (27%)
 Recommendation: Check your marketing campaigns for the right
mix , message, and medium based on your target market


Is The Internet Dead?

Going Mobile In 2012 –

A primer for ramping up your
mobile marketing and wireless
technology


Mclk – Get out your phones to play

1. Is the Internet dead?
A. Yes
B. No
C. Not sure
2. Where are your mobile marketing plans today?
A. Nonexistent
B. Early stage
C. Plan is in place
D. Plan has launched
3. What are your questions (send questions throughout the panel
discussion)


Speakers – Panel 1
Kim Dushinski –
President Mobile Marketing Profits
Founder IMMBN

Jason Stout –Mobile Practice Director, Comms,
Media & Entertainment at HP, and Founder of
Mobile Monday Colorado

Nicole Skoggs – CEO Spyderlynk
Chris Beach – VP Verizon
Rebecca Woulfe- mClk


Andrea Vahl – Entrepreneur, Community Manager
for Social Media Examiner

Shawn Li – Sales Manager at Branded Business Apps

Liz Coker – Vice President, Marketing, Sales &
Business Operations – Partner 3PMobile

Cri Boratenski - Serial Entrepreneur and co-founder
Mobile Compass

Juan Sanchez – Partner Tack

Chris Beach – VP Verizon
Rebecca Woulfe- mClk


What we will cover
The B2B Mobile and Internet Playbook
1:45PM - 2:15 Panel # 1 - Is the Internet Dead? Going mobile in 2012
2:30- 3:15 – Break out 1
3:30- 4:15 – Break out 2

4:30 -5:15 - Panel #2 - The "Trillion Dollar" Question –
How will you make money from Mobile

5:15 – 5:30 - How Are Media and Technology Converging?
5:30-7 – Sip and Savor - networking


Break outs – Pick yours now
Room 2:30- 3:15 3:30- 4:15
Topic and Speaker Topic and Speaker

1 Mobilize your Business - The Future of Social Media with
Kim Dushinski Mobile - Andrea Vahl Andrea
Vahl
2 Corporate Strategies For Reach Your Widest Market
Mobile – Jason Stout ~Ever - Cri Boratenski
3 Branding with Snap Tags - How to Grow Revenue, User
Nicole Skoggs Engagement, and Unique
Visitors - Juan Sanchez
4 Getting started with an App - Measuring Mobile to Ignite
Don’t Spend a Fortune and Results - Liz Coker
Don’t Wait MonthsS - hawn Li


The "Trillion Dollar" Question

How Will You Make Money With Mobile



Get our your phones to play

1. Have you used your phone to purchase merchandise or services?
A. Yes
B. No
C. Not sure
2.How would you define the mCommerce space for your business?
A. Pre-Revenue
B. Early Stage
C. Mid Market
D. Growth Stage
3. What are your questions (send questions throughout the panel
discussion)


Panel 2 – Speakers – 4:30

Kim Dushinski Chris Beach Liz Coker
Nicole Skoggs Juan Sanchez Andrea Vahl
Jason Stout Shawn Li Cri Boratanski


How Are Media and Technology
Converging?



What most of us do now for leads
1- Hand out your card
2- Get their card

3- Send an email
(Worse yet - add them to your email list
when you didn’t ask them)
4- Send them your generic newsletter and
pray for results

5- Maybe you make a phone call
6- Maybe you offer an ( undefined) FREE consult

The formula for
Online and Mobile Marketing success

Traffic + conversion + follow up =


A Future of Unprecedented Connectivity
 80% of execs under 40 access work-related emails from
mobile devices as opposed to a computer

 44% of execs under 40 don’t carry a laptop when they
are out of office, because of their smartphone

 Within 3 years, 44% of execs expect a smartphone or
tablet to be their primary device for business


Your automated follow up


Recap of why Mobile NOW
1. High Growth - Mobile is growing exponentially which means
more prospects daily

2. Multi Channel - Mobile strategies merge with all your other
marketing. It can be used with direct mail, online with social
media, email, on the radio and tv

3. Start Now – Begin by inviting current clients and new
prospects to ALSO use mobile AND online marketing with
your Irresistable offer & follow up .
Mobile must be part of your marketing mix just like a website.

4. Results - Mobile offers 10x the results
Open rates text messages = 98%
email = 18-22%
Redemption rate for text coupons = 14-15%
print coupons = 1-2%


Next steps
#1 – Sip and Savor Networking
Joins the speakers for informal questions

#2 – TOMORROW - Outline your top 3-5 action steps from
this conference

#3 – Put your B2B Mobile Marketing Strategy session on
your calendar (offer valid at event only)


Get out your phones to play – last time!

Conference Evaluation
1. On a scale from 1-5, how would you rate the quality
of presentations?

2.What was your number one takeaway?

3. What would you like to see different next year?


B2B Mobile Marketing Play Book

Have you scheduled your strategy session?
Our team has times set aside starting next week

Patrice Barber
President, Taylor Made Small Biz
www.TaylorMadeSmallBiz.com

Strategy session - Online - $125–
Included in conference fee
if you schedule at this event

www.TaylorMadeSmallBiz.com

Mobile & internet

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