1. 1800s 1970s 1980s 1990s 2000-2006 2007 2008 2009 2010 2011 2012 2013 2014
Nokia/NAVTEQ becomes here
2012
Bing Maps
2010
Founded 1984
Founded 1991
Apple release iPhone using
Google Maps
2007
Deal entitles Tele Atlas to
updates from the Google
Community
Google signs 5 year deal
with Tele Atlas for maps
June 2008
First Phone
Oct 2008
Google stops using
TeleAtlas in US
gathers map data
from own consumer
feedback
Oct 2009
Founded 1995
Yahoo Maps
2002
Mapquest to use Navteq
providing 73 countries
2008
Founded 1865
Founded 1998
Launched 1996
Google buys Android
2005
AOL buy Mapquest
2000
Nokia Purchases NAVTEQ
2007
TomTom buys TeleAtlas
2008
Google Navteq split
2008
Exclusive provider of Yahoo maps &
Navigation Services
2010
Maps API service discontinued
September 13, 2011
Microsoft agree 10 year
licensing deal with here
Nokia focus on iOS
and Android devices
2014/2015
Microsoft launches Bing
2009
Apple discontinues Google
and use TomTom
2012Founded 1976
OpenStreetMaps
2004
50,000 Registered
Contributors
200,000 Registered
Contributors
1,000,000 Registered
Contributors
OpenStreetMaps
2008. Stopped US maps
later that year
From 2012
Purchased 2008
Until 2012
Until 2008
10 year contract signed
2014
OpenStreetMaps
only provides maps.
Geolocation and
other services are
provided by third
parties like
MapQuest
Founded 1975
Microsoft buys Nokia
Devices and Services
(not here)
2014
Founded 1985

2. *Source: NY Times: http://www.nytimes.com/2014/04/25/technology/digital-mapping-may-be-nokias-hidden-jewel.html
Mapping is an expensive business. If you haven t already
built what these guys have built, it doesn t make sense to
start now. Annette Zimmermann, Gartner
There are only a few mapping businesses in the world,
Ehud Gelblum, Citigroup
Private
Equity
Bids
Customers
2015 Nokia Sells?
1000 Million Users
(Andriod)*
Google, for its part, counters that it makes
tens of thousands of changes to its maps
daily and that it uses complex algorithms
and external information from the likes of
the United States Census Bureau to build
maps for 198 countries.*
Leading competitor
100 Million Users
(Windows)*
50 percent of the Nokia mapping division s
yearly revenue is generated from carmakers
In Car Navigation
80% of global market*
Nokia contends that its mapping products,
which are updated 2.7 million times a day,
are more accurate than its rivals offerings,
and that its ability to customize its maps for
different customers sets Nokia apart.*