Case Study

1. Case Study – Rolling StoneCase Study – Rolling Stone
By Toby Waterworth

2. HistoryHistory
• Founded on November 9th , 1967
•
• An American magazine founded in San Francisco
•
• Founded by Ralph J. Gealson and Jan Wenner

3. RollingRolling StoneStone TodayToday
• Printed bi-weekly
• Each issue costs £4.35
• Tends to be around 70 A4 pages per issue
• Produces articles on politics, pop culture as well as music.
• Opened a restaurant in 2011 and has a large variety of social
media pages, including its own website.

4. TargetTarget AudienceAudience
• The average age of a reader is 35
• 73% of the readership are employed and only 25% have
managerial posts
• 60% of the audience is male, while the remaining 40% are female
• 50% of the audience is single while 35% are married. 46% of the
audience have children.

5. ContentContent
• The magazine doesn’t only present music articles, but produces
articles on a range of topics. Including politics and pop culture.
• They tend to show more rock bands like, the Eagles, Pink Floyd
or Guns N’ Roses but they aren’t against writing about all
ranges of music.
• The large range of what they put into the magazine shows how
large their target audience is, they are trying to attract a lot of
people from many different backgrounds.

6. ContentContent
• The magazine doesn’t only present music articles, but produces
articles on a range of topics. Including politics and pop culture.
• They tend to show more rock bands like, the Eagles, Pink Floyd
or Guns N’ Roses but they aren’t against writing about all
ranges of music.
• The large range of what they put into the magazine shows how
large their target audience is, they are trying to attract a lot of
people from many different backgrounds.