Smoke-free movies

SMOKING IN MOVIES Campaign for Tobacco-Free Kids

Tobacco’s Toll ,[object Object],[object Object],[object Object]

Youth Smoking Rates ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],Smoking in the Movies

[object Object],[object Object],[object Object],[object Object],Smoking in the Movies

The Problem? Movies Recruit Youth to Smoke !

Researchers Agree: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Research: ,[object Object],[object Object],[object Object],[object Object]

Smoking in the Movies is NOT Realistic. ,[object Object],[object Object]

Smoking in Avatar Avatar came out in 2009, and was supposed to be set in the future. Grace, a scientist, played by Sigourney Weaver, is a smoker. Many smoking in the movies advocacy groups targeted James Cameron and said that he made a mistake by including smoking in Avatar.

The Response ,[object Object],[object Object]

“ I wanted Grace to be a character who is initially off-putting and even unpleasant. She’s rude, she swears, she drinks, she smokes. She is not meant to be an aspirational role model to teenagers —” -James Cameron, Director of Avatar, in response to criticism about smoking in his movie “ I do agree that young role-model characters should not smoke in movies, especially in a way which suggests that it makes them cooler or more accepted by their peers. In the same way that I would never show lying, cheating, stealing or killing as cool, or aspirational, I would never portray smoking that way.” -James Cameron

The response ,[object Object],[object Object],[object Object]

Movie Studios Response: Smoking in the Movies

Disney statement “ Disney has determined not to depict smoking in movies produced by the Company that carries the Disney brand, except in limited circumstances. “ Disney must also consider the creative vision of directors…. we seek to respect their views when they honestly believe the depiction of smoking is important to a movie.”

Disney statement, 2007 ,[object Object]

Disney cartoon characters who have smoked ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tobacco Depictions in Films ,[object Object],[object Object],[object Object],[object Object]

Reducing Tobacco Depictions in Films ,[object Object],[object Object],[object Object]

No policy found ,[object Object],[object Object],[object Object],[object Object],[object Object],Johnny Depp smoking an e-cigarette in The Tourist

Reality Check, New York ,[object Object],[object Object],[object Object]

Accountability- Time Warner & Disney ,[object Object],[object Object],[object Object],[object Object]

The Toll of Smoking in Movies ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Solution? ,[object Object],[object Object],[object Object],[object Object]

Is the R-rating Censorship? ,[object Object],[object Object],[object Object]

These policies are supported by: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

It’s Time for YOU to Take Action! What can you do?

Actions You Can Take ,[object Object],[object Object],[object Object],[object Object],Lights… Camera… ACTION!

[object Object],Action 1: Write Letters!

[object Object],Action 1: Write Letters! Robert Iger, CEO THE DISNEY COMPANY 500 S. Buena Vista St. Burbank, CA 91521-9722 Fax: 818-560-1930 Sir Howard Stringer, CEO SONY CORPORATION 550 Madison Ave. New York, NY 10022 Fax: 212-833-6956 Jeffrey Bewkes, CEO TIME WARNER 1 Time Warner Center New York, NY 10019 Fax: 212-489-6183

[object Object],Action 1: Write Letters! Dear Mr. Iger, I am deeply concerned about what your company’s movies are teaching American youth about smoking. The research says that 75% of PG-13 movies show smoking. That’s outrageous . The movies YOU help fund are recruiting new kids to start smoking. For kids with parents who are smokers, watching movies with smoking triples the odds that teens will try smoking. And exposure to smoking in the movies quadruples the chance that the child of nonsmoking parents will take up smoking. Tell your studios to stop making movies with smoking. This is your chance to help save thousands of lives. Sincerely…

[object Object],[object Object],[object Object],Action 1: Write Letters! Local Theater National Chain National Association of Theater Owners (NATO)

Action 2: Pass a Resolution! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Action 3: Sign the Global Petition ,[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Action 4: Contact the Actors

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Action 4: Contact the Actors

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Vince Vaughn Wild West Picture Show Productions 100 Universal City Plaza Bungalow 4144 Universal City, CA 91608 Fax: 818-733-5980 JK Simmons c/o The Gersh Agency 9465 Wilshire Blvd. Beverly Hills, CA 90212 Action 4: Contact the Actors

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